Research Design for Generation Y: Retention in the Workplace and Traits as Coworkers

Running head: RESEARCH DESIGN
RESEARCH DESIGN
Name of the student
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RESEARCH DESIGN1
Table of Contents
1. Analyzing the Problem................................................................................................................2
2. Overall research design................................................................................................................3
2.1Research philosophy...............................................................................................................4
2.2Research approach..................................................................................................................4
2.3Research design......................................................................................................................5
2.4Data collection process...........................................................................................................5
3. Key variables and measures.........................................................................................................6
4. Sample requirements and sampling options................................................................................7
5. Ethical issues...............................................................................................................................8
References......................................................................................................................................11

RESEARCH DESIGN2
Topic: Generation Y: Retention in the workplace and traits as coworkers
1. Analyzing the Problem
The workplace environment and the role of the leaders assist an organization in
motivating the employees and thereby enhancing the rate of performance. In this relation, the
transition of the workforce from the baby boomers to the Millennials (Generation Y) has infested
significant changes in the management approach. Festing and Schäfer (2014) stated that the
Millennials are more open to the technological changes in the workplace which has helped the
organizations in maintaining the efficiency of the operations while adhering to the different
modifications in the business environments. The changes in the workplace environment and the
design of the processes might result to an enhanced rate of employee attrition.
Change readiness among the employees assists an organization in retaining the same
while developing an idea for a modification in the organizational processes (Moore, Grunberg
& Krause, 2015). On the other hand, Gordon et al., (2014) stated that there are certain negative
characteristics among the GenY which might affect the potentials of the organizations in
retaining the skilled workforce. It has been noted that the disrespectful opinion of the employees
towards the organizational processes and disregard for the management’s decision might affect
the potentials of the ventures in retaining the valued workforce of the same (Das & Mishra,
2014). On the other hand, the changing expectations of the employees affects the organizational
capabilities of retaining the skilled employees. In this relation, the development of different
policies and procedures from the end of the organization would assist the same in developing the
rates of retention (Anitha & Aruna, 2016). The key changes that are being undertaken by the
organizations assisted the same in developing the operations while maintaining the efficacy of
the operations in adherence to the needs of gaining a competitive edge.

RESEARCH DESIGN3
Disrespectful behavior towards work and disloyal attitude drives the attention of the
Millennials to find better options. Paur, Costa and Germain (2018) stated that lack of loyalty of
GenY might affect the potentials of an organization in developing the uninterrupted functioning
of the same while operating in different markets. However, Kumar and Babu (2015) argued that
the skills of the workforce towards the technological skills would assist the organizations in
continuing with the efficiency of the operations in adherence to the common objective of
supporting their sustenance. The research will aim at delineating the different factors that might
be considered by the organizations with the aim of enhancing the rate of employee retention.
The different modifications in the design of the operations and the management assists an
organization in developing a positive workplace culture.
On the other hand, Anitha (2015) opined that the different policies relating to
remuneration and job security would assist the same in motivating the employees to continue
with their respective job roles. Therefore, the research will aim at identifying the mental setup of
the Millennials and the different types of working environments that assists an organization in
retaining the existing workforce of the same. The research will also aim at evaluating the
different expectations of GenY and the manner in which the workplace culture might be
remodeled with the aim of reducing the rate of employee attrition.
2. Overall research design
The research will be developed through the assessment of the existing literatures for
gaining an insight on the different changes that are being undertaken by the organizations for
retaining GenY employees. In this relation, the review of literature would assist in enhancing the
knowledge of the existing processes and the issues that are being faced by the organizations
while enhancing the rate of employee retention. Succeeding the literature review, a quantitative