Impact of Mobile Banking on Customer Retention Rates and Business Performance

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology
Name of the Student:
Name of the University:
Author Note:

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BUSINESS RESEARCH METHODOLOGY
Table of Contents
Introduction......................................................................................................................................2
Project Objective.............................................................................................................................2
Project Scope...................................................................................................................................3
Literature Review............................................................................................................................3
Gap in the Literature........................................................................................................................4
Research Questions..........................................................................................................................5
Research Design and Methodology.................................................................................................5
Research Limitations.......................................................................................................................7
Time Schedule.................................................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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BUSINESS RESEARCH METHODOLOGY
Title: Impact of Mobile Banking on customer retention rates and business performance
Introduction
The technological advancements have brought the drastic changes in the organizational
functionalities. Mobile banking is one of those advanced technicalities that have the clear
influence on human lives as well as the business practices (Yadav and Rai 2015). The current
observation on the business scenario implies that the customers are more likely identifying the
smart process of dealing with their financial aspects with the help of the internet (Shaikh and
Karjaluoto 2015). They are therefore using the mobile banking methods by operating their smart
phones or computers. The previous assignment explores the impact of Mobile Banking process
in retaining the customers and improving the business performance. In this section of the study,
the appropriate methodology will be discussed to identify the systematic way of conducting the
research. In addition to this, the study would provide the appropriate justification of the
information used in this research. The gaps and the limitations would also be identified in this
paper.
Project Objective
 To explore the conceptual insight about the mobile banking process
 To critically analyze the impact of the mobile banking on customer retention and
business performance
 To provide suitable recommendations for improving the mobile banking services to
retain more customers and increase business performance level

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BUSINESS RESEARCH METHODOLOGY
Project Scope
The project describes the emerging era of the advanced technologies by exploring the
mobile banking process. Moreover, the study also highlights the considerable impacts of mobile
banking in retaining the potential customers and improving the business performance level. The
obtained ideas from this research study are expected to be implemented in the real business
scenario that would be beneficial enough for the future prospects. The technological
advancements have been ensuring more sophistication in current scenario (Joshi et al. 2017). The
extensive research conducted for generating the knowledgeable insights regarding this subject
area would help the business marketers to earn more profitability in future.
Literature Review
The literature study explores the conceptual analysis of the subject area. The current
advancements in the technological field are quite significant in making the sophisticated
approaches in using internet. This sophistication has influenced the customers much remarkably.
They simply use their smart phones or computers to transact their money from one bank to
another. Many of the financial companies have adopted this method to minimize the time and
efforts require for transacting the money (Liébana-Cabanillas et al. 2017). The previous
assignment has explored the conceptual background of this financial transaction process through
the mobile phones and computers that has created impact on the customers. It is stated that the
mobile banking process is available for 24 hours, which is quite beneficial for the users to
transact their money via using internet at any point of time (Chuah, Marimuthu andRamayah
2014). In emergency cases, this method is much convenient as well. In fact, the companies even
can make the adjustments with the amount of money that are reserved in their account.