Impact of Mobile Banking on Customer Retention and Business Performance

Running Head: BUSINESS RESEARCH
Impact of mobile banking on customer retention rates and business performance

BUSINESS RESEARCH
Table of Contents
Introduction................................................................................................................................2
Project objectives.......................................................................................................................2
Project scope..............................................................................................................................3
Literature review........................................................................................................................3
Introduction............................................................................................................................3
To identify the meaning and concept of mobile banking.......................................................3
To address Impact of mobile banking on customer retention rates and business
performance............................................................................................................................5
To recommend the strategies of mobile banking to improve the customer retention rates
and business performance.......................................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10
Appendix..................................................................................................................................11

BUSINESS RESEARCH
Introduction
The mobile banking consists to the application of smartphones and other cellular technique to
do online banking jobs while far from home computer like monitoring account balances, bill
payment, locating automatic teller machine, and transferring money from on account to
others. In exiting time, many mobile bankingis practiced by a company to share the data. In
addition,mobile banking can considerdifferent kinds of services such as bill payment, money
transaction from one account to another account, and review of accounting information. It
can support to make an effective relationship with consumers. In the existing scenario, more
than 35 billion of people have used the mobile banking services to fulfill their financial needs
in specified time and cost (Bryman, et al., 2015). It is also addressed thatsocial media is
amost popular way to inspire the consumers towards the new services of thefinancial
institution. Therefore an organization can spread the awareness towards the mobile banking
on the social media and enhance the consumer retention systematically. It can also help the
organization to improve their financial condition in less time. As per the current scenario, it is
evaluated that a large number of consumer who hasused the social media is college people
that can be easily inspired by the use of mobile banking. Moreover, mobile banking plays a
significant role in the existing business condition (Khan, et al., 2014). Therefore, thefinancial
institution has needed to motivate a huge amount of consumers to operate the business
successfully and obtain the feasible result.In addition, it is also addressed that consumers can
be motivated and attracted by using social media to run the organization systematically. In
addition to this, an organization should use the mobile banking to fulfill their financial issues
in expected time. Consequently, thecompany can be able to enhance the performance of
theorganization (Zameer, eta l., 2015).

BUSINESS RESEARCH
Project objectives
The main aim of this research is to analyze the impact of mobile banking on customer
retention rates and business performance.
 To identify the meaning and concept of mobile banking
 ToaddressImpact of mobile banking on customer retention rates and business
performance
 To recommend the strategiesofmobile banking to improve the customer retention rates
and business performance
Project scope
This research is effective to gain the understanding towards the benefit and disadvantages of
practicing mobile banking in the business. The use of mobile banking in the business could
be imperative for the research. In addition, the best understanding towards the mobile
banking can positively influence the consumer retention and business performance. This
research proposal can be imperative for the researcher to obtain areliable outcome in the
upcoming period. In the existing period, a company can practice the mobile banking to
improve the financial performance of theorganization and retain the consumer. This proposal
can be effective to for improving the performance of company systematically.Moreover, it
can also be effective for the researcher because of gaining their understanding towards the
different factors of mobile banking. Asa result, thecompany can enhance their productivity
systematically (Kandampully, et al., 2015).
Literature review
Introduction
This section supports the researcher and reader to enhance their awareness towards the
practices the practices of mobile banking on the consumer retention and business