Keyword-Consumers, ethics, internet, retailing, satisfaction, trust Table of Content Background 3 Research Questions 4 Literature Review 5 Past Development and history of e-commerce and ethics associated with it 5 Impact of e-retailers’ ethics on consumer loyalty 6 Ethics and e-retailing 7 Recent ethical issues in e-commerce 7 Ethics and global e-commerce 8 Gaps in the literature: 9 Research Methodology 10 Section 1: 10 Section 2: 12 Conclusion 13 References 14 Appendices 17 A