Research Ethics for Digital Marketing Tools Influencing Buying Decisions of Customers in Retail Industry

This research focuses on how retail industry performance is influenced by customer decision-making processes from digital technological tools. The research will use qualitative data and interpretivism research philosophy. The thematic data analysis technique will be used for this research. The research will involve 30 customers of Next Plc.

RESEARCH ETHICS
Proportionate Review Form
The Proportionate Review process may be used where the proposed research raises only minimal ethical risk.
This research must: focus on minimally sensitive topics; entail minimal intrusion or disruption to others; and
involve participants who would not be considered vulnerable in the context of the research.
PART A: TO BE COMPLETED BY RESEARCHER
Name of Researcher:
School
Student/Course Details (If Applicable)
Student ID Number:
Name of Supervisor(s)/Module Tutor:
PhD/MPhil project:
Taught Postgraduate
Project/Assignment: Award Title:
Module
Title:
Knowledge Exchange ProjectUndergraduate
Project/Assignment:
Project Title: Digital marketing tools influencing buying decisions of customers in Next Plc
retail industry
Project Outline: The chosen company for this research is ALDI. This research will focus on how
retial inductry performance infleunce from cutomer decissionmakling process
from digital technological tools
Give a brief description of
participants and procedure
(methods, tests etc.)
1. In this reserch qualititive data will be used by resercher.
2. Interpretivism reserch philosophy is chosen by researcher.
3. Data collection for current study Primary methods will be used.
4. Thematic data analysis technique will be used for this research.
5. Random sampling will be used and sample size will be 30 cutomer of Next
Plc.
Expected Start Date: Expected End Date:
Relevant professional body ethical guidelines should be consulted when completing this form.
Please seek guidance from the School Ethics Coordinator if you are uncertain about any ethical issues arising
from this application.
There is an obligation on the researcher and supervisor (where applicable) to bring to the attention of the
School Ethics Coordinator any issues with ethical implications not identified by this form.
Researcher Declaration
I consider that this project has no significant ethical implications requiring full ethical review
I confirm that:
1. The research will NOT involvemembers of vulnerable groups.
University Research Ethics Committee (February 2018)

Vulnerable groups include but are not limited to: children and young people(under 18 years
of age), those with a learning disability or cognitive impairment, patients, people in custody,
people engaged in illegal activities (e.g. drug taking), or individuals in a dependent or
unequal relationship.
2. The research will NOT involve sensitive topics.
Sensitive topics include, but are not limited to: participants’ sexual behaviour, their illegal or
political behaviour, their experience of violence, their abuse or exploitation, their mental
health, their gender or ethnic status. The research must not involve groups where
permission of a gatekeeper is normally required for initial access to members, for example,
ethnic or cultural groups, native peoples or indigenous communities.
3. The research will NOT deliberately mislead participants in any way.
4. The research will NOT involve access to records of personal or confidential information,
including genetic or other biological information, concerning identifiable individuals.
5. The research willNOT induce psychological stress, anxiety or humiliation, cause more than
minimal pain, or involve intrusive interventions.
This includes, but is not limited to: the administration of drugs or other substances,
vigorous physical exercise, or techniques such as hypnotherapy which may cause
participants to reveal information which could cause concern, in the course of their
everyday life.
6. The research WILL be conducted with participants’ full and informed consent at
the time the study is carried out:
 The main procedure will be explained to participants in advance, so that they
are informed about what to expect.
 Participants will be told their involvement in the research is voluntary.
 Written consent will be obtained from participants. (This is not required for
self-completion questionnaires as submission of the completed questionnaire
implies consent to participate).
 Participants will be informed about how they may withdraw from the
research at any time and for any reason.
 For questionnaires and interviews: Participants will be given the option of
omitting questions they do not want to answer.
 Participants will be told that their data will be treated with full confidentiality
and that, if published, every effort will be made to ensure it will not be
identifiable as theirs.
 Participants will be given the opportunity to be debriefed i.e. to find out more
about the study and its results.
YES
N/A
7. A risk assessment has been completed for this research project YES
N/A
If you are unable to confirm any of the above statements, please complete a Full Ethical Review Form. If the
research will include participants that are patients,please complete the Independent Peer Review process.
University Research Ethics Committee (February 2018)

8. Information and Data
Please provide answers to the following questions regarding the handling and storage of information and
data:
a) How will research data be stored (manually or electronically)?
Electronically
b) How is protection given to the participants (e.g. by being made anonymous through coding and with a
participant identifier code being kept separately and securely)?
It will be proeprly collected data will be stored on password protected by computer experts in computer and digital
sources.
c) What assurance will be given to the participant about the confidentiality of this data and the security of
its storage?
The data will be secured under the velautiona dn act of governmenet protection company resercher data legal
regulation. The data will be stored on a password secured in computer only for the project duration.
d) Is assurance given to the participant that they cannot be identified from any publication or
dissemination of the results of the project?
Yes it will be proeprly determine the result with secure and appropriate manner.
e) Who will have access to this data, and for what purposes?
Asses data with proepr manner by researcher
f) How will the data be stored, for how long, and how will it be discarded?
The data will be effectively stored by computer, IT team whcih have great sens to seacure data under the
governmenet data security regulation act, and it will be secured for when overall reserch has to be complited. It will
be discarded wehn reser h has to be complete and new decission will be find and apply in it.
Supporting Documentation
All key documents e.g. consent form, information sheet, questionnaire/interview scheduleare
appended to this application.
Signature of Researcher: Date: 16/12/2020
NB: If the research departs from the protocol which provides the basis for this proportionate review, then
furtherreviewwill be required and the applicant and supervisor(s) should consider whether or not the
proportionate review remains appropriate. If it is no longer appropriate a full ethical review form MUST be
submitted for consideration by the School Ethics Coordinator .
Next Step:
STUDENTS:Please submit this form (and supporting documentation) for consideration by your Supervisor/
Module Tutor.
STAFF: Please submit this form to your Head of Department or a Senior Researcher in your School. Once they
have reviewed the form, this should be forwarded to the Research Administrators in RIIS
([e-mail]) who will arrange for it to be considered by an independent member of the School’s
College of Reviewers .
University Research Ethics Committee (February 2018)

PART B: TO BE COMPLETED BY SUPERVISOR/MODULE TUTOR (If student) OR Head of Department/
Senior Researcher (if staff)
I consider that this project has no significant ethical implications requiring full ethical review
by the Faculty Research Ethics Committee.
I have checked and approved the key documents required for this proposal (e.g. consent
form, information sheet, questionnaire, interview schedule).
Signature of Supervisor/
Head of Department/
Senior Researcher:
Date:
Next Step: Please forward this form to the Research Administrators in RIIS ([e-mail]) who will
arrange for it to be considered by an independent member of the School’s College of Ethical Reviewers ,
having no direct connection with the researcher or his/her programme of study.
PART C: TO BE COMPLETED BY A MEMBER OF THE SCHOOL’S COLLEGE OF ETHICAL REVIEWERS
This research proposal has been considered using agreed University Procedures and is now
approved.
Or
This research proposal has not been approved due to the reasons given below.
Recommendation (delete as appropriate): Approve/ Amendments required/ Reject
Name of Reviewer: Dr Salman
Date: 17/12/2020
Signature:
Signed (School
Ethical Coordinator)
Date:
University Research Ethics Committee (February 2018)