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The Impact Of Creative Working Culture On Employees Performance: A Case Study Of Google INTRODUCTION

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Added on  2020-02-05

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To Assess The Impact Of Creative Working Culture On Employees’ Performance: A Case Study Of Google 16-0 1 Research Aim and Objectives 2 RESEARCH PLAN 2 Research Design 2 Data Collection 2 Sampling 2 Data Analysis 3 TIME FRAME 3 REFERENCES 5 INTRODUCTION In the present era, company is placing high amount of concern over culture at workplace with a motive to retain the employees and also to boost their performance. In this context, Amiri and Haghgooyan, (2014) defined creative culture as

The Impact Of Creative Working Culture On Employees Performance: A Case Study Of Google INTRODUCTION

   Added on 2020-02-05

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TO ASSESS THE IMPACT OF CREATIVE WORKING CULTUREON EMPLOYEES’ PERFORMANCE: A CASESTUDY OF GOOGLE
The Impact Of Creative Working Culture On Employees Performance: A Case Study Of Google INTRODUCTION_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Research Aim and Objectives......................................................................................................2RESEARCH PLAN.........................................................................................................................2Research Design..........................................................................................................................2Data Collection............................................................................................................................2Sampling......................................................................................................................................2Data Analysis...............................................................................................................................3TIME FRAME.................................................................................................................................3REFERENCES................................................................................................................................5
The Impact Of Creative Working Culture On Employees Performance: A Case Study Of Google INTRODUCTION_2
INTRODUCTIONIn the present era, company is placing high amount of concern over culture at workplacewith a motive to retain the employees and also to boost their performance. In this context,companies like Google, Microsoft, Warby Park, Twitter, Chevron and numerous others havefocused on developing key creative culture. This has paid them high in term of motivatedemployees and fully committed workforce (Patel, 2015). In this context, Amiri and Haghgooyan,(2014) defined creative culture as a working environment in which more emphasis is laid onemployee motivation rather than completing work. It works on a discipline of Lin and Lin,(2012) which states that motivated employees help in complete the work is desired manner.Uddin, Luva and Hossian, (2013) stated that organization culture can be used for measuring theeconomic performance of organization. However, with the dynamic changes in workplace likecross cultural team and global operation, culture becomes a part of meeting with expectation andsatisfaction of employees. In this context, Chaichi, (2013) found that supportive and creativeculture acts as a motivational factor which also supports in attracting workforce towards it. With this aim, present research is planned to identify the relationship between creativeculture and employee performance. To conduct this research, Google has been taken into accountwhich is well known for its working culture for long years. Company has set the culture of perksand benefits, free meals, financial bonuses, open presentation with high level executives,employee trips and parties, gym, flexible working, dog friendly environment and so on(Moghadam, Beheshtifar and Darvishzade, 2012). Another concern or selecting this company isthat employees of this particular organization is well known for talented, high skilled and bestamong best. Therefore, main aspect of present research is to know whether culture of Google isresponsible for performance and productivity of its employees. Further, does creative culture is adeterminant of higher employee performance in the company. If so, why? Moreover, what is theimpact of each practices of creative culture, that been taken into account by Google, on the levelof productivity and performance of its employees. This research will act as a rationale foradopting creative culture at the workplace. Through this, company will able to ascertain thesignificance of culture and its components on productivity. 1
The Impact Of Creative Working Culture On Employees Performance: A Case Study Of Google INTRODUCTION_3

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