Dissertation Proposal Topic Form

The assignment is about a dissertation proposal on the topic 'The role of local food in marketing strategies for tourism in Maldives'. The proposal aims to investigate how local foods affect marketing strategies, their current roles in creating opportunities for marketing Maldives through advertisements, and how they can be linked with advertising strategies. The research will use both quantitative and qualitative approaches, including interviews and questionnaires to employees of hotel companies. The study hopes to achieve an increase in the tourism sector by utilizing authentic local food varieties.

DISSERTATION PROPOSAL TOPIC FORM
Deadline for handing in: Thursday, 7th September 2017
Please upload this form to Villa College Moodle
Student name:
e-mail address:
Contact number:
ROUTE: Consultancy  Independent 
Working title for
dissertation:
Underlying research question (overall objective of your research or
hypothesis you are testing) you are trying to address:
Research Question:
The research will be conducted based on the following questions: What is the extent of the use of local foods in Maldives that affects
the marketing strategies? What are the current roles of the local food in creating opportunities
for the marketing of Maldives through proper advertisements? How can the local food be linked with the advertising strategies
adopted for tourism in Maldives?
Research Hypothesis
The research will be conducted on the following hypothesis: H1: The local cuisine that is present in Maldives will not have any affect on
the marketing strategies H2: The role of the local cuisine will not have any impact on the
opportunities that are present in the strategies of the advertising companies H3: There is no linkage between the strategies of advertising companies
and tourism
Main thrust of investigation based on BBS school structure. Please select
one:  Accounting and Finance
 Human Resource Management
 Marketing
 Operations and Information Management
 Organisation Studies
 Strategy and International Business
Please identify key theories/conceptual frameworks/prior research that you
think you might use to help guide your research:
The theories that will be used for the research are as follows: Globalization and tourism Homogenous products and services Globalization of the Small Islands Developing States (SIDS) Sustainable tourism

 The role of food in tourism Link between local cuisine, globalization and sustainable tourism
What might be the outcome of your research - what do you hope to achieve?
The use of variety of foods and dishes that are authentic to the Maldives
environment can be used by the advertising companies so that it can help in
attracting tourists, which will result in an increase in the tourism sector. The
research will help in providing better insights so that the local resources of food
can be tapped and used in the advertising of the place.
What is your probable methodology/approach to your research?
The method of the research will be based on quantitative and qualitative
approach, which will be based on the interviews of the managers of the advertising
agencies and questionnaires will be distributed among 100 employees of the hotel,
which will be surveyed and the responses will be collected.
The approach of the research will be deductive in nature, as the theories and
the responses collected from the managers and employees will help in deducing
the conclusion in a better manner by the researcher.
The positivism type of investigation will be used, as the researcher will get
better insights by observing and measuring the datas that will be collected in a
proper manner. The researcher will be limited to the collection of data and
interpreting it with the objectives so that the research can be quantifiable and
observable in nature.