Impact of Social Media Advertising on Customer Attitude - A Study of Amoy Food in Hong Kong

Dissertation
(Research Proposal)

ABSTRACT
Social media is considered to be an effective marketing tool that is being used by the
organizations to attract and tap large number of customers towards it. The present research will
be conducted with the aim to “To analyse the impact of social media advertising on customer
attitude – a study of Amoy food in Hong Kong.” To serve this purpose, primary type of data will
be collected from 10 managers in the form of questionnaire so that the purpose clan be served.
Further, the researcher will opt for inductive type of research approach where new theories can
be formulated based upon the outcome of primary data. Further, secondary type of data will also
be collected through books, journals and other online websites to concrete the basic knowledge
about the subject matter. In the end, based upon the outcome of primary and secondary data,
recommendation will be given to Amoy foods so that it can enhance its social media marketing
strategies and make the best out of it.

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview......................................................................................................................................1
Aims and objectives.....................................................................................................................1
Importance of research................................................................................................................1
Research questions.......................................................................................................................1
Structure of the proposal..............................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: METHODOLOGY...................................................................................................3
Research philosophy....................................................................................................................3
Research approach.......................................................................................................................4
Research design...........................................................................................................................4
Technique of data collection........................................................................................................4
Sampling......................................................................................................................................4
Data Analysis...............................................................................................................................4
CHAPTER 4: ETHICAL ISSUES...................................................................................................4
CHAPTER 5: TIMETABLE...........................................................................................................5
REFERENCES................................................................................................................................6