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Research Hypothesis Marketing Strategies- Form

   

Added on  2019-11-26

2 Pages539 Words179 Views
DISSERTATION PROPOSAL TOPIC FORMDeadline for handing in: Thursday, 7th September 2017Please upload this form to Villa College MoodleStudent name:e-mail address:Contact number:ROUTE:Consultancy Independent Working title fordissertation:Underlying research question (overall objective of your research orhypothesis you are testing) you are trying to address:Research Question:The research will be conducted based on the following questions:What is the extent of the use of local foods in Maldives that affectsthe marketing strategies?What are the current roles of the local food in creating opportunitiesfor the marketing of Maldives through proper advertisements?How can the local food be linked with the advertising strategiesadopted for tourism in Maldives? Research HypothesisThe research will be conducted on the following hypothesis:H1: The local cuisine that is present in Maldives will not have any affect onthe marketing strategiesH2: The role of the local cuisine will not have any impact on theopportunities that are present in the strategies of the advertising companiesH3: There is no linkage between the strategies of advertising companiesand tourism Main thrust of investigation based on BBS school structure. Please select one:Accounting and FinanceHuman Resource ManagementMarketingOperations and Information ManagementOrganisation StudiesStrategy and International BusinessPlease identify key theories/conceptual frameworks/prior research that you think you might use to help guide your research:The theories that will be used for the research are as follows:Globalization and tourismHomogenous products and servicesGlobalization of the Small Islands Developing States (SIDS)Sustainable tourism

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