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(PDF) Introduction to Business Research

   

Added on  2021-04-17

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Running head:RESEARCH IN BUSINESSResearch in BusinessUniversity NameStudent NameAuthors’ Note
(PDF) Introduction to Business Research_1

2RESEARCH IN BUSINESSTable of ContentsTitle of the project......................................................................................................................2Brief Statement of the problem..................................................................................................2Research aim and objectives......................................................................................................3Brief Methodology.....................................................................................................................3Identification of the secondary data...........................................................................................4References..................................................................................................................................5
(PDF) Introduction to Business Research_2

3RESEARCH IN BUSINESSTitle of the projectThe title of the project is Analysis of the reasons why social networks more persuasive thantraditional word-of-mouth. Brief Statement of the problemAs far as consumer behaviour is concerned, it can be said that the traditional word of mouthis essentially capable of driving consumers to commercial centres and is considered to bevery persuasive form of correspondence. However, the transformation of the predominantprint culture into the computerized community of the 21st century is said to have affected thescheme of word of mouth by particularly the electronic scheme of word of mouth (Kotler,2015). The study hereby identifies the issue of recognizing the intensity and nature of effectof traditional WOM and social networking (electronic word of mouth) on purchase decisionsof consumers. Research aim and objectivesThe present study intends to comprehend the way social network in comparison to traditionalword of mouth can exert greater influence on the purchase decision of various customers. Inaddition to this, the recognized problem of the study also includes examination of whethersocial network recommendations are dependable than word of mouth (Keller & Kotler,2016). The objective of the current project is -To examine overall consistency of the recommendations made by word of mouth aswell as social networking
(PDF) Introduction to Business Research_3

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