Research Methodologies

Research methodologies
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Contents
TITLE..............................................................................................................................................3
CHAPTER 1 - INTRODUCTION..................................................................................................3
Overview & background of research......................................................................................3
Rationale.................................................................................................................................4
Research Aim.........................................................................................................................4
Research Objective.................................................................................................................4
Research Questions................................................................................................................5
CHAPTER 2 – RESEARCH METHODOLOGY...........................................................................5
CHAPTER 3 – DATA ANALYSIS................................................................................................7
CHAPTER 4 – ETHICS, VALUES, REFERNCING AND PRESENTATION.............................8
REFERENCES................................................................................................................................9
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Table of Contents
TITLE
“To investigate issues faced by companies while operating internationally” : A study on
Mercedes-Benz
CHAPTER 1 - INTRODUCTION
Overview & background of research
In the era of today's industry, the idea of expanding the market division in different
geographical boundaries becomes one of the core demand in majority of the organisation. This is
because, it provide company various growth opportunities, enhance competition degree, render
advanced or latest technologies, explore profit margin rate, improve overall business
performance and so on. However, it has been identified that the concept of globalisation plays a
vital role as it benefit organisation to obtain the facility of trading the functional unit at
international level with no trade barriers (Flick, 2015) (Gioia, Corley and Hamilton, 2013). In
addition to this, it also empower enterprise to place its brand in an aggressive and competent
position without any obstacles as well as can enrich the brand reputation in an efficacious
manner. On the contrary, the term international business impose enormous advantages over
establishment image among competitors but at the same it render several threat or difficulties
which may reduce the firm's overall proficiency ratio. Hence, proper identification of market
competition or trends and implementation of best strategic decision enable organisation to gain
competitive advantage in an innovative style.
In regard of this research report, Mercedes Benz has been considered which is one of the
branded and leading auto mobile manufacturing company in German industry. It is founded in
the year of 1926 and offer wide range of products and services across the globe such as luxury
vehicles, cars, vans, trucks, buses, coaches and ambulances. However, the aspect of international
trade benefited Mercedes Benz in may ways like enable them to enrich greater level of
competition, helps in grabbing the opportunities, application of innovative technologies and etc.
With the help of such benefits, establishment becomes one of the competitive player inside
automotive industry. On the other hand, they came across with several threat while operating
their functional unit at global level like political stability, cultural differences, linguistic barriers,
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