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Total Quality Management Practices for Customer Satisfaction & Retention

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Added on 2022/11/29

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This article discusses the practices of Total Quality Management (TQM) in enhancing customer satisfaction and retention. It focuses on a study conducted on Wal-Mart, analyzing the impact of TQM on sales and customer satisfaction. The article also explores strategies for improving customer satisfaction and retaining customers in the retail sector.

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Total Quality Management Practices for Customer Satisfaction & Retention

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