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Research Methodologies Assignment - Arkadia Marketing Ltd

   

Added on  2020-10-23

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RESEARCHMETHODOLOGIES(PART 2)
Research Methodologies Assignment - Arkadia Marketing Ltd_1

Table of ContentsChapter 1Literature Review Introduction .......................................................................................1Chapter 2 Literature Review Main Body ........................................................................................2Chapter 3 Literature Review Conclusion ........................................................................................5REFERENCES................................................................................................................................7
Research Methodologies Assignment - Arkadia Marketing Ltd_2

Chapter 1Literature Review Introduction `Literature review is refer as a type of review articles. It is a scholarly paper whichcovers the actual knowledge considering substantive finding as well as methodologicaland theoretical contributions to a specific topic (Doorley and Garcia, 2015). These partof the research is a kind of secondary data, and do not report original and newexperimental work. Main purpose of conducting literature review is to evaluateconnections and relationship among various works and activities. This dissimilar froman annotated list of bibliography which gives a brief description or statement of thesis,books, articles and many other documents. A literature review may be selective and comprehensive but should analysisprinciple or seminal activities or works (Austin and Pinkleton, 2015). Literature reviewscope will vary by discipline and assignment. It may be a section of a bigger work and astand-alone article. It means that it is a totality of a paper. Literature review may be anessential and useful aspect of the introduction, or an individual part to a dissertation,thesis. The literature review are: Contrasts and comparesFind out areas of dissent and consensusReveals oversights or gapShow areas requiring further research Points out themes, methodologies, approaches, trends, frames and theories ofanalysis Discusses main debates in the area of researchAnalysis theoretical or methodological strength and weaknesses Public Relation is one of the best techniques which is used by the ArkadiaMarketing Ltd to enhance growth and development within predetermined timeduration (Dinnie, 2015). In order to analysis impact of public relation business usedifferent methods and tools such as media information, opinion, social media, employeecommunication and social responsibility. All these are essential and significant for thegrowth and development of retail sector. 1
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