Impact of Social Media Marketing Strategies on Customer Buying Behaviour: A Study on Zappos

This research proposal aims to analyze the impact of social media marketing strategies on customer buying behavior, focusing on the case of Zappos. It explores the concept of social media marketing strategies, examines the strategies used by Zappos, and identifies the challenges faced by the company. The research will be conducted using a deductive approach and will involve literature review, data collection and analysis, and report writing.