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Research Methodology : Sample Assignment

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Added on  2021-04-17

Research Methodology : Sample Assignment

   Added on 2021-04-17

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Research Methodology 1Research Methodology byCourse:Tutor:University:Department:Date:
Research Methodology : Sample Assignment_1
Research Methodology 24. Research Methodology4.1 Research MethodOur team has conducted an online survey by distributing online structured questionnaires to the target population to collect primary quantitative data. Several social media platforms wereused to gather data. Online survey approach is far much significant than the use of interview or focus groups because it is faster and economical (Yeager et al., 2011). As a result, we had adequate time to gather data for the research. Moreover, an online survey is preferred by mostof the youths in tertiary institutions because of their love for internet (Mtega et al., 2013), who also happen to be our target respondents. Therefore, the preferred method of data collection also ensured that there was an equal representation of the target population who aremajorly the young. The online survey also has an extensive reach through different networks, and it goes past theclose peers who might be biased in their responses, thus minimizing the likelihood of the rise of subjective measurement error. Furthermore, the survey software that was used significantly reduced the possibilities of non-response survey errors, thus, increasing the accuracy of the study outcomes. Therefore, the benefits of the survey method we chose far outweigh that of interview method and is also much applicable to our research. 4.2 Instrument DevelopmentThe designing of the online questionnaire was done with the consciousness that it should be user-friendly, reasonable and comprises of a simple interface that motivates the participant to fill in the survey (Zikmund et al., 2014). Open-ended boxes, radio buttons, and checkboxes were used in the development of the research instrument. The objective of the open-ended boxes is to enable the respondents to provide their answers where the question doesn’t offer
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Research Methodology 3options. Additionally, quick responses from the participants were encouraged by the use of pop-up boxes. Filter questions were also tactically positioned in front of our questionnaire to ascertain if the participant students were indeed enrolled under the bachelor's program, thus helping us to exclude those that are outside our sampling frame. The attitudes of the students were also measured using five points Likert scale, thus enabling us to measure their perception about the significance of the matter under consideration. The online questionnaire is both structuredand non-interactive to reach a wide range of audience (Phellas, Bloch, and Seale, 2011). Lastly, our team has carried out a pre-test survey on a small sample of the target population todetermine the perception of the respondents regarding the structure of the study, any complexity in the questions, and any visual issues that may arise during the actual research. The pre-test enabled us to adjust questions that were ambiguous previously. The final online questionnaire has been attached in the Appendix.4.3 Sampling4.3.1 Target PopulationThe target population for the survey is all undergraduate students in Singapore. This class of respondents was chosen because they are in the institutions of higher learning and can easily understand technological advancements in smart watches.4.3.2 Sampling FrameThe sampling frame included all the undergraduate students studying in SIM, SMU, NTU, and NUS. The selection of the four institutions was based on the fact that they have the highest population of undergraduate students in Singapore.
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