The Impact of Product Quality & Price on Customer
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Added on 2021-01-03
The Impact of Product Quality & Price on Customer
Added on 2021-01-03
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Table of ContentsSUBMISSION 1..............................................................................................................................1CHAPTER 1: INTRODUCTION ...................................................................................................1CHAPTER 2: RESEARCH METHODOLOGY.............................................................................2CHAPTER 3: DATA ANALYSIS..................................................................................................5CHAPTER 4: Ethics, values............................................................................................................6SUBMISSION 2..............................................................................................................................6CHAPTER 1:INTRODUCTION ....................................................................................................6CHAPTER 2: MAIN BODY...........................................................................................................7CHAPTER 3: CONCLUSION.......................................................................................................9REFERENCES..............................................................................................................................11
SUBMISSION 1TITLE: To examine the impact of product's quality and price on customer satisfaction. A casestudy on Simonds Farsons Cisk.CHAPTER 1: INTRODUCTION Customer satisfaction is influence by the price and quality of the products desired by thecustomers. It can be said that quality and price is consider as the foundation to develop customersatisfaction. Price is known as the factor that can be used by business firms to generate profitsand to get customer satisfaction. It is very important for a business organisation to carry outresearch before set a final price of the product (Anderson and Fornell, 2017). Mainly customersatisfaction is a individual's feelings of pleasure or disappointment and this results it fromcompare perceived performance of product to expectations. One of the main reason whycustomer satisfaction is important for business enterprises is that it influence them to repurchasethe products and this increase sale and profits of organisation. Mainly customers satisfaction ismeasure by use customer expectations with the product's performance that can meet thecustomer's desires. Customers satisfaction arise when good of organisation perform as per theexpectation of consumers. If product fail to perform as per the expectation then it result indissatisfy customer and they not make a re purchase decision and they switch brand. Concept ofcustomer satisfaction consists various factors such as loyalty, recommend the same product toother, repurchase, satisfaction and company's reputation. Rational of researchOne of the main reason to choose this research topic is that an enterprise cannot survivein market without satisfy the needs of its customers. Provide satisfaction to its customers isknown as one of the most important function of every enterprise. With this research topic, it canbe analyse the impact of price and quality of product on customer satisfaction. Major areas study under this research are the major pricing strategies use by entity to seta price of its product for get customer satisfaction. Business organisation can carry out researchin order to identify what is the price customers are ready to pay (Anderson and Sullivan, 2013).Overall price of product should be that which support entity in generate large amount of profitsand help in deliver value to the customers. 1
Research aim: To examine the impact of product's quality and price on customer satisfaction. Acase study on Simonds Farsons Cisk.Research objectives:To ascertain the influence of product quality and prices on the purchase decision ofbuyers. To identify the benefits of pricing strategies for organizational growth and success. To determine various measures which are adopted by Simonds Farsons Cisk as toattaining customers satisfaction. Research questions:What is the influence of product quality and prices on the purchase decision of buyers?What are the major benefits of pricing strategies for organizational growth and success?What are the various measures which are adopted by Simonds Farsons Cisk as toattaining customers satisfaction?CHAPTER 2: RESEARCH METHODOLOGYThis section of research help in identify the major tools, techniques, methods and processuse by researcher for analyse the various factors and areas related with the main topic ofresearch. It help researcher in collect the data related with the main topic. Right method andprocess should be use by researcher as this help in save time and cost of researcher. For completethe research, mainly there are two methods which can be use by investigator known asqualitative and quantitative research (Anderson, 2017). It should be choose by investigator as perthe nature and scope of research topic. In case of qualitative research method, researcherundertake an in depth study of research topic by analyse the various factors such as attitude,behaviour and emotions of respondents. Other than this, under quantitative research method,investigator collect the data that remain in terms of figures. But this type of information requirestatistical methods to examine. Method of research choose by researcher largely affect its finalconclusion so it is very important for investigator to choose right method as per the type andnature of research topic. Qualitative research method is choose under present research. Research philosophies: This aspect of research methodology, indicate the belief onwhich every information related with the research is collected and analysed. It help in reveal theresearcher's belief about the whose study. Major philosophies of research are interpretivism andpositivism. Feature of positivism research philosophy is that it boost up the process of2
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