Talent Management Practices in Hotel Premier Inn 7: Research Project Overview

Research project research Chapter 1: Introduction3 Introduction 3 Background 3 Research Problem 3 Research Aim 4 Research Objectives 4 Research Questions 4 Research Purpose 4 Research Scope4 Research Hypothesis 5 Attributes of work 5 Rationale for research topic 5 Chapter Preview 5 Time framework5 Chapter 2: Literature Review 7 Significance of talent management practices in context of Hotel Premier inn 7 What required ways through which an organisation can manage talent to retain and develop current workforce of firm 8 How can talent management proved effective in order to attain future

Research project

Table of Contents
Chapter 1: Introduction....................................................................................................................3
Introduction............................................................................................................................3
Background.............................................................................................................................3
Research Problem...................................................................................................................3
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................4
Research Purpose....................................................................................................................4
Research Scope.......................................................................................................................4
Research Hypothesis..............................................................................................................5
Attributes of work...................................................................................................................5
Rationale for research topic....................................................................................................5
Chapter Preview.....................................................................................................................5
Time framework.....................................................................................................................5
Chapter 2: Literature Review...........................................................................................................7
Significance of talent management practices in context of Hotel Premier inn......................7
What required ways through which an organisation can manage talent to retain and develop
current workforce of firm.......................................................................................................8
How can talent management proved effective in order to attain future business objectives 9
Chapter 3: Research Methodology...................................................................................................9
Chapter 4: Data Findings, Analysis and Discussion......................................................................12
Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................18
Reflection.............................................................................................................................18
Recommendation..................................................................................................................18
Limitation.............................................................................................................................18
Conclusion............................................................................................................................19
REFERENCES..............................................................................................................................20

Chapter 1: Introduction
Introduction
Talent management is a chain of activities concerned with attracting, developing and
retaining employees to gain competitive advantage. It is one of the most useful terms for an
organisational commitment to recruit, hire and develop talented and superior personnel in job. It
is an kind of business strategy ensuring about attracting and retaining talent personnel in
comparison to other fierce competitors. This research report is based on Hotel Premier inn which
is a British chain of hotels and it is one of largest brand name in hotel industry. It has more than
72,000 rooms and 785 hotels. It operates in kinds of locations in city centres and airports to link
with Travelodge and IbIs hotels. This research is based on to find out requirement of talent
management to gain potential workforce to meet future requirements.
Background
Talent management is an approach for managing human capital throughout business. In
talent management consist of recruitment, selection and retention by considering potentiality of
high performance or qualities of leadership in an individual (Al Ariss, Cascio and Paauwe,
2014). It is a core part of human resource management to give competitive advantage to their
fierce competitors. This research is based on Hotel Premier Inn that is a well known British chain
of hotels and has large portfolio of products to remain always competitive in marketplace. That
organisation established by Whitbread in 1987 as a Travel inn with Travelodge. It is one of UK's
largest chain of hotels with 72000 rooms and large no. of hotels.
Research Problem
Research problem is an written statement or an area of concern in both theory or practice
that needs a thorough understanding to get meaningful results and investigation to reap out
important results behind problem or concern (Cappelli and Keller, 2014). Research problem is
very much important for reader to depict significance of topic being studied. To place problem in
a particular subject manner and design framework to get desirable outcomes to reap out
important results in proper way. In research some problems face by researcher that are lack in
sources such as books, print source to gather information and journals with problem of time and
fund is a general research problem. In that research the main problem that sometimes researcher

failed to find out adequate data and statistics to reach at desirable goals and objectives in proper
way.
Research Aim
Talent Management: To identify requirement of talent management for retaining and
developing current workers to meet future business objectives. A study on Premier inn.
Research Objectives
 To analyse requirement of talent management practices in Premier Inn.
 To analyse various ways through which an organisation can manage talent to retain and
develop current workforce of firm.
 To determine effectiveness of talent management in order to attain future business
objectives.
Research Questions
 Significance of talent management practices in context of Hotel Premier inn?
 What required ways through which an organisation can manage talent to retain and
develop current workforce of firm?
 How talent management can proved effective in order to attain future business
objectives?
Research Purpose
Main cause to conduct research is to collect important knowledge and information about
talent management. TM find helpful to analyse and evaluate role of talent management to retain
one of most competitive staff members in organisation. It also helps in important mechanism by
applying kinds of tools and techniques to retain potential workforce. In context of Premier inn
which is a brand name in hospitality industry to remain always competitive in marketplace they
have to apply talent management plan to reach at desirable outcomes in proper way.
Research Scope
Research scope refers to how much in depth the research area should be explored and
various parameters in which study should be operated. In that report research is based on
evaluating effectiveness of talent management programs to acquire and retain competent staff
members in an organisation (Collings, Scullion and Vaiman, 2015). It also helps in gaining
organisational goals and objectives to remain always competitive in marketplace.

Research Hypothesis
Research hypothesis is an written statement that developed by researchers at time of
speculate outcomes of research or experiment. In context of Hotel premier inn they also
developed a right kind of hypothesis to predict future outcomes.
Attributes of work
The major attributes of that research work is to find out major concerns over research
subject area by collecting knowledge and information from different sources to gain desirable
outcomes.
Rationale for research topic
For that research the topic is talent management and it is an important area to conduct
research because employees are one of most important assets for an organisation. To attain and
retain one of most talented personnel as per need of an organisation is very much important. So
find out the ways from talent staff members can be attained.
Chapter Preview
Talent Management: To identify requirement of talent management for retaining and
developing current workers to meet future business objectives. A study on Premier inn. Talent
management is one of important aspect to manage and retain one of most precious assets of an
organisation so that organisation can give their best to gain competitive advantage. This research
report is based on Hotel Premier inn which is an large chain of hotels and operates in various
nations so to remain always competitive in market place organisation have to adopt various
practices to retain competitive staff members. To collect data and information organisation use
various kinds of tools and techniques in which most importantly used techniques are Primary and
secondary research methods and quantitative data collection method also used by them.
Timescale is one of most important part to reach at desirable goals and objectives at pre
determined time scale. With help of Gantt chart and work break down structure organisation can
be able to divide works in smaller parts. Before conducting research and development it is very
important to gather necessary knowledge and information, tools and techniques, manpower and
sources to collect reliable information.
Time framework
Gantt chart

Gantt chart is a kind of bar chart which illustrates about schedules and time series to
accomplish a work and procedures at a pre determined time period. Henry Gantt developed it in
year 1910 to 1915. Recent Gantt chart shows activities between and current schedules to attain
desirable goals and objectives in proper way.

Work Breakdown Structure
Work breakdown Structure is an key project deliverables that manage and coordinate
works of a team in effective manner (Cooke, Saini and Wang, 2014.). WBS proved helpful for
project teams for project work break down structure by crucial functional areas and by dividing it
into smaller systems and deliverables.
Chapter 2: Literature Review
Literature review is a search and evaluation about available literature regarding subject
matter. It depicts about the area for a subject that a researcher writing, the main objective behind
conducting literature review is to survey the given literature of the subject area and synthesis of
information and knowledge for a literature into a summary way. It helps to critically analyse the
information and data that are collected after gather important knowledge for further research and
development. It helps in presentation of literature in organised way to get better results about the
subject of a research.
Significance of talent management practices in context of Hotel Premier inn
According to Mona Momtazian (2019), Talent management is a chain of activities for
attraction, identification and development of individuals who possess particular quality such as
high potential and operational critical roles. The major importance to conduct research on talent
acquisition that proved helpful in attracting most talented and skilled workforce. By creating
employer brand that helps in attract ideal talent in respect of higher level of performance and
outcomes.
Continuous coverage of critical roles and responsibility
With help of Talent management plan organisation can be able to eliminate gaps in
critical skills and plans for those particular roles for workforce. In that context Hotel Premier Inn
by filling critical roles by continuous flow of employees that helps in smooth run of business and
other interest areas.
Increase employee performance
The another major advantage to conduct talent management program that helps to
identify Good fit for employees rather than taking decisions for recruitment that are not part of

organisational strategy. It creates some problems for Hotel Premier inn in performance
management to ensure that talented personnel remain in organisation for long time.
What required ways through which an organisation can manage talent to retain and develop
current workforce of firm
According to Robert Half (2019), there are various ways through which organisation can
manage and develop potential workforce in better way. To manage workforce in better way
Hotel Premier inn by giving fair compensation which is absolutely necessary part to remain
always competitive in market place by understanding needs of employees. In fair compensation
includes salary, bonuses and health benefits that are very much crucial to give motivation to
employees in giving their best. The way to manage talent that every person wants appreciation in
their life time to time. It is very much necessary for management of Hotel Premier Inn to give
thanks while they show their extra efforts by giving some gifts and vouchers. It helps to
employees in giving their best for organisational development as well as own development. The
major way to manage talent in right way that is work life balance by building a flexible working
culture. A healthy work balance is very much essential that give message to employee that
management understands their importance. If late night necessary for wrap the project
organisation have to give compensate that helps in enhance their job satisfaction in positive way.
How can talent management proved effective in order to attain future business objectives
According to Philippe Mahler (2019), Talent management helps in coordinate some
major activities that give important knowledge and information in perspective of that are as
follows:
Impact on financial outcomes
Talent management helps in building a strong relationship in competence in talent
management and financial position of an organisation. The reason behind that financial planning
is a kind of worthwhile investment. Hotel Premier Inn with help of talent management
demonstrates high performance in comparison to other industrialist.
Impact on Human resource outcomes
Talent management helps to bring positive outcomes and with established talent
management strategies they can be improve quality and skills and able to bring higher innovative
personalities. In context of Hotel premier inn they by using talent management can be able to
best serve in fierce competitive world to remain always in leading position.

Talent management helps in succession planning
Talent management is one of most important tool to plan a successful successor. It
diminishes the time to replace for leaders and specialists. It meets demand of right people at right
time with accurate competency when organisation needed. So to affix right kind of person that is
very much important assets for an organisation need to be appointed so that organisation can be
able to achieve organisational goals and objectives in proper way.
Chapter 3: Research Methodology
Research design
Research design is a study which defines type of study in which includes descriptive,
correlation-al, experimental, semi experimental and many more. In research design also includes
problems while conducting research, hypothesis and dependent and independent variables and
various kinds of data collection methods and tools are consist in research design. In context of
Hotel Premier inn they use dependent and independent variables to reach at desirable outcomes
in better way.
Research approach
Research approach consists of chain of activities in which plans and procedures with
steps of data collection methods, analysis and interpretation consist in it. It divided in to two
categories that are approach of data collection and approach of data analysis.
Data Collection
There are various methods of collecting data and information which helps researcher to
get correct and appropriate results. They are as following:
Primary Research- This is defined as procedure for conducting research independently
and collected for first time. This can be in forms of online surveys, face to face interviews,
discussions and so on. In this type of research, individual can directly communicate with
participants at any places like cafes, restaurants, parks and so on. The main benefits of research
is that individuals is getting outcomes instantly through survey or interview conducted with
behaviour of respondents. The data collected through this method is liable, faithful and specific.
This research requires more time and cost of transportation and stationery.
Secondary Research- It is just opposite of primary research where data and information
is collected from secondary sources like journals, books, magazine, internet, government
agencies and others. The data and information collected from such sources is not perfect and

accurate though it helps in saving time and cost of researcher. This is also called second hand
research as data and information are collected from already published sources. The main
disadvantage of such research is that researcher has to wait for consumer feedback about goods,
services and research.
Qualitative Research- This is also called primary data collection as research is analysed
and collected in depth. It is defined as method of collection of non-numerical data that cannot be
measured and represented in form of number, statistics and others. It focuses on understanding
behaviour of human and analysing data through in depth for getting information of research.
There are various methods of collecting qualitative research such as focus group, direct
observation, interview, open end survey, content analysis. This is conducted with motive of
gaining proper understanding of opinions, motivations and reasons.
Quantitative Research- This research is more purposeful on collecting and analysing
data and information to quantifying data and generalise from sample size of population. The data
and information can be collected through observations, survey, secondary data, focus group and
others. The data collected through this research are in numeric or static form or percentage. This
aim to identify issues through generating numerical form of data that can be converted into
usable statistics. It is used in collecting data like opinions, attitudes, behaviours for generalising
outcomes into larger sample size of population.
After analysing different types of research, it can be concluded that the most suitable
method is primary and qualitative where researcher has taken help of questionnaire for primary
and qualitative provide accurate data and information for the given study. This perform in depth
study of the assigned work.
Sampling- This is defined as procedure for selection of random number from large size
of observation or population. It is purposeful for shorter period of time and incurring low cost.
The methods used in sampling can be quota sampling, panel, voluntary and others.
Sample Size- This is defined as total number of individuals who are observed or sampled
in statistical setting which is done through opinion, scientific and experiment survey. The sample
size taken for given project work is 30. The respondents are stakeholders of organisation who
provide correct answer to the assigned work.
Questionnaire- It is the research questionnaire that includes different questions for the
purpose of collection of data and information from respondents.

Questionnaire
Q 1) Are you know about the talent management?
a) Yes
b) No
Q 2) How does your organisation identify talent?
a) By competency
b) By results
c) By potential
Q 3) In which areas organisation needs to bring improvement in terms of talent management
initiatives?
a) To align employees with mission and objectives
b) To access skills of employees before hiring process.
Q 4) Potential initiatives of talent retention?
a) Acquiring new talent
b) Leverage existing talent
c) Retaining current potential
Q 5) In Hotel premier Inn what kind of talent management activities are carried out?
a) Employee reward
b) Fair wages
c) work life balance
Q 6) what are potential results after applying Talent management strategies in Hotel Premier
inn?
a) High productivity
b) Enhance employee morale
c) Both of them
Q 7) Is organization have specific talent management initiatives?
a) Yes
b) No
Q 8) Is talent management is an top priority in your organisation?

a) Agree
b) Disagree
Q 9) Provide some recommendation to Premier Inn so that they enhance consumer retention
with help of Talent management.
Chapter 4: Data Findings, Analysis and Discussion.
Theme 1: Concept of talent management
Questionnaire
Q 1) Are you know about the talent management? Frequency
a) Yes 20
b) No 10
Interpretation:
Talent management is one of most important concept and helps in gain competitive
advantage by considering human resource as an important source. Majorly all kinds of
organisations apply that concept in their organisation to lead in market.
Theme 2: Identification of talent
Q 2) How does your organisation identify talent? Frequency
a) By competency 15
b) By results 10
c) By potential 5
a) Yes b) No
0
5
10
15
20
20
10
Column B

Interpretation:
From above graph it has been summarised that all organisation have different criteria to
select a candidate as per their norms. Some organisation select a candidate on basis of their
competency level that are majorly used by organisation. On other hand on basis of results less
organisation evaluate competency of employees. With potentiality employees evaluates on least
basis.
Theme 3: Areas organisation should improve for talent management initiatives
Q 3) In which areas organisation needs to bring improvement in terms
of talent management initiatives?
Frequency
a) To align employees with mission and objectives 15
b) To access skills of employees before hiring process. 15
Interpretation:
Organisation has to bring time to time improvements in their works and procedures so
that they become leader of market. Firstly organisation have to focus on that organisation align
a) By competency b) By results c) By potential
0
2
4
6
8
10
12
14
16
15
10
5 Column D
a) To align employees with mission and objectives
b) To access skills of employees before hiring process.
0
5
10
15
15 15
Column B

with organisational goals and objectives. Then employees should be bring improvements while
selecting them.
Theme 4: Potential initiatives of talent retention
Q 4) Potential initiatives of talent retention? Frequency
a) Acquiring new talent 10
b) Leverage existing talent 10
c) Retaining current potential 10
Interpretation:
To bring talent retention organisation have to pay attention on some areas that are by
acquire new and potential personnel and then they can leverage their existing personnel in better
way and then they can retain potential sources of human capital in better ways. So all are the best
ways to select and retain potential candidates in an organisation.
Theme 5: Kind of talent management activities
Q 5) In Hotel premier Inn what kind of talent management activities
are carried out?
Frequency
a) Employee reward 15
b) Fair wages 10
c) work life balance 5
a) Acquiring new talent
b) Leverage existing talent
c) Retaining current potential
0
2
4
6
8
10
Column B

Interpretation:
To manage talent management there are some areas by which organisation can be able to
retain their manpower for long time in comparison to other organisation in better way. In context
of Hotel Premier inn they by giving reward to their employees as per their performance in
maximum source and by giving fair wages and the another is work life balance are best source to
carried out talent management activities.
Theme 6: Potential results applying to talent management strategies
Q 6) what are potential results after applying Talent management
strategies in Hotel Premier inn?
Frequency
a) High productivity 8
b) Enhance employee morale 10
c) Both of them 12
15
10
5
a) Employee reward
b) Fair wages
c) work life balance
8
10
12
a) High productivity
b) Enhance employee morale
c) Both of them

Interpretation:
In an organisation after applying talent management program they can be able to get
desirable outcomes that are employees are able to give their best in organisation. With it helps in
enhance morale of employees that are very much potential for employees and both these factors
are very much potential for organisation.
Theme 7: Specific talent management initiatives
Q 7) Is organization have specific talent management initiatives? Frequency
a) Yes 20
b) No 10
Interpretation:
From the above graph it has been summarised that Hotel Premier Inn specifically apply
various kinds of Talent management plan that helps in keep updated as per the market
requirement and helps to remain in leading position in market. So by selecting best activity for
talent management they can lead in market.
Theme 8: Talent management is top priority in organisation
Q 8) Is talent management is an top priority in your organisation? Frequency
a) Agree 25
b) Disagree 5
a) Yes b) No
0
5
10
15
20
20
10
Column C

Interpretation:
From graph it has been concluded that Talent management is an priority for organisation
to take care of every need and wants of their employees so that they can give their best by remain
always motivated in organisation.
Chapter 5: Conclusion, Recommendations and anticipated Limitations
Reflection
In this my personal experience has to be framed for research work. Through this research, I
have learned many things which can helps me to build my personal and professional career.
Firstly the most important skill which I enriched is team building and communication. My both
skills were very weak but with help of assigned project work, I learned and improve my both
skills. There are many challenges, difficulties and problems which has faced by me while
conducting research. This is my first personal experience which can me help me a lot for
development of my skills, knowledge and experiences to survive in organisation. If I get an
opportunity to perform such research, I can do it in more better and effective manner and achieve
the goal and objective of business and organisation.
Recommendation
Talent management is the most important concept in today’s era which helps in
achievement of goal and objectives. In order to improve talent management in business, there are
some recommendations which are provided to organisation to get better outcomes. They can
improve their training and development session for staff and employees so that they get better
results for business. It is also recommended to respective organisation to provide promotions,
a) Agree b) Disagree
0
5
10
15
20
25
25
5
Column C

bonus, incentives to retain talent and skilled employees in their organisation for longer period of
time. Therefore these both recommendations should be applicable in business then only it can
achieve goal and objectives for positive results which leads to success, growth, sustainability and
profitability of business.
Limitation
Every researcher and organisation has to face issues and problems while conducting
research in the business. The limitations of research are ethical issue and lack of information.
There are different sources from where data and information can be collected but it is not sure
that it provides accurate data and information for assigned project which create problem for
researcher to get positive outcomes. There are many confidential data and information of
business which are provided by manager for research work which also leads to get negative
results.
Conclusion
From the above report it has been summarised that for an organisation Talent management
is one of important aspect to give their best in organisational development and enhancement.
There are some important ways and methods to apply talent management activities in an
organisation to remain always competitive in marketplace. Talent management by applying it
employees remain motivated and able to give their best and organisation also consider them as
an precious assets and invest time and money on their welfare. It is most important approach
adopted by most organisations to sustain in market for long time.

REFERENCES
Books and journals:
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Collings, D.G., Scullion, H. and Vaiman, V., 2015. Talent management: Progress and prospects.
Cooke, F.L., Saini, D.S. and Wang, J., 2014. Talent management in China and India: A
comparison of management perceptions and human resource practices. Journal of
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Davis, T., Cutt, M., Flynn, N. and Mowl, P., 2016. Talent assessment: A new strategy for talent
management. Routledge.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management. 27(3).
pp.453-472.
Dries, N., 2013. The psychology of talent management: A review and research agenda. Human
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Festing, M. and Schäfer, L., 2014. Generational challenges to talent management: A framework
for talent retention based on the psychological-contract perspective. Journal of World
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Kucherov, D. and Zavyalova, E., 2012. HRD practices and talent management in the companies
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pp.86-104.
Nilsson, S. and Ellström, P.E., 2012. Employability and talent management: challenges for HRD
practices. European Journal of Training and Development. 36(1). pp.26-45.
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Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Stahl, G., Björkman, I., Farndale, E., Morris, S.S., Paauwe, J., Stiles, P., Trevor, J. and Wright,
P., 2012. Six principles of effective global talent management. Sloan Management
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Thunnissen, M., Boselie, P. and Fruytier, B., 2013. A review of talent management:‘infancy or
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Online:
What is Talent Management and Why is It Important? 2019 [Online] Available
through<https://expert360.com/resources/articles/talent-management-important>.
Effective Employee Retention Strategies. 2019 [Online] Available
through<https://www.roberthalf.com/blog/management-tips/effective-employee-
retention-strategies>.

Effectiveness of talent management strategies. 2019. [Online] Available through:
<https://www.inderscienceonline.com/doi/full/10.1504/EJIM.2011.042177>.

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