Effectiveness of Diverse Workforce in Retail Sector

Research
Methodology
(Submission 1)

Table of Contents
Title and Background to the Research Topic ..................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Overview of the Research .....................................................................................................1
Purpose of the Research.........................................................................................................1
Rationale of the Research ......................................................................................................2
Research Aim ........................................................................................................................2
Research Objectives ..............................................................................................................2
Research Question .................................................................................................................3
Chapter 2: Research Methodology ..................................................................................................3
Chapter 3: Data Analysis.................................................................................................................5
Chapter 4: Ethics, Values, Referencing and Presentation................................................................6
References .......................................................................................................................................7

Title and Background to the Research Topic
The effectiveness of diverse workforce in increasing performance of business within
retail sector.
Chapter 1: Introduction
Overview of the Research
The present study initiates to determine the effectiveness of diverse workforce and how it
provide benefit to the businesses within retail sector to attain higher growth. However, workforce
diversity basically defined as the similarities and differences among individual in relation to age,
cultural background, physical abilities and disabilities, race, religion, gender, and sexual
orientation. Diversity in the context to business developed the morale and efficiency of
employees at workplace (Grayson and Hodges, 2017). Therefore, employees from different
cultural background helps to bring their own specific knowledge and skills to the table and this
may create valuable results for the business via enhancing the productivity of employees at
workplace. In this present study, analysis is encompasses over Sainsbury's. It is a second widest
chain of supermarket in the United Kingdom. The founder of the company John James Sainsbury
has established its headquarter is in London, United Kingdom in the year of 1869. The company
mainly deals with hypermarket, superstores, convenience shop, supermarket, forecourt shop. The
estimated revenue of the firm in the year of 2019 was 29.007 billion. Furthermore, the company
is having around 116400 employees who are working with their significant potential to attain
growth. The primary consideration of the business is to enhance operations at wider level and for
this workforce diversity is the major concern of the business as it helps in enhancing the
suitability within business via enhancing top talent at workplace.
Purpose of the Research
The potential intention of executing this analysis is to explore recognition about the
aspect of workforce diversity and how it will benefiting to the business in enhancing the
operations at wider level. This investigation is imperative to provide detailed analysis over the
aspect of diversity and create benefit for Sainsbury's and the other businesses which are also
operating within retail sector to explore operations via the suitable implementation of diversity at
workplace. The another key purpose of developing this analysis is to provide sufficient idea to
the businesses to enhance diversity within workforce to encourage equal opportunity at
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