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Research Methodology - Assignment Sample

   

Added on  2021-05-31

7 Pages1407 Words896 Views
Running head: RESEARCH METHODOLOGYAn investigation into satisfaction of passengers using Singapore airlines – about their personalexperience with the journey and other aspects.Name of the Student:Name of the University:Author’s Note:

2RESEARCH METHODOLOGYTable of Contents Rationale for the research design.....................................................................................................3Discussion of specific research methodology..................................................................................4Rationale for the research methodology..........................................................................................5Discussion of the key consideration of the research methodology..................................................5Discussion of the information that needs to collect by the market research agencies.....................6References........................................................................................................................................7

3RESEARCH METHODOLOGYRationale for the research designThe research design includes the research philosophy, research approach, researchdesign, method, and investigation. Research philosophy includes positivism, realism, andinterpretivism. This current study will take positivism philosophy. Positivism philosophy focuseson the collection of scientific data. Factual knowledge is the main part of positivism philosophy(Taylor, Bogdan & DeVault, 2015). By using this philosophy the researcher will be able to gaindata through observation and measurement. However, during the use of positivism philosophy,there are some limitations while collecting data. By using positivism philosophy the researcherwill be able to carry out a quantifiable observation and statistical analysis. On the other hand, thiscurrent study is based on the deductive approach.Creation of the hypothesis is the major aspect of deductive approach (Choy, 2014).Deductive approach is useful to evaluate the relationship between the variables and the concepts(Mackey & Gass, 2015). Therefore, the deductive approach helps the researcher to generalize thecurrent research findings. In this current research study, the descriptive design will be used as theresearch design. Descriptive research design includes a set of research objectives and researchquestions. Therefore, the research problem is clearly defined by the descriptive design. Thiscurrent study deals with the passenger’s satisfaction in Singapore Airline, which can be analyzedby using this research design. In this current study quantitative process will be used to collectprimary data. To conduct the quantitative process market survey will be carried out in thisresearch method.

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