Stage 1 Research Ethics ApplicationForm

CONFIDENTIAL
Stage 1 Research Ethics ApplicationForm
Section 1: Details of the Researcher and theirResearch
N.B. If you are conducting research that involves‘animals (dead or
alive)andsignificanthabitats’,please use the
Stage1ResearchEthicsApplicationForm involvingAnimalsandHabitats
(www.aru.ac.uk/researchethics).
Applicants carrying out research with children or vulnerable adults may also
need to carry out an online Safeguarding course and submit the pass
certificate with their ethics application. Please refer to the Question
Specific Advice for the Stage 1 Research Ethics Application Form at the
above weblink.
Researcherdetails
Firstname
Familyname
School/Faculty
Emailaddress
NameofInstitutionwhereyoustudy or work
Areyou:
Pleasetick
◻ Undergraduate(UG)Student
PostgraduateTaught(PGT)Student
◻Postgraduate Research (PGR) Student
◻ MemberofARUStaff
◻ MemberofARUstaffcarryingoutMasters/Doctorateresearch
Students (including staff proposing research on a course/programme)
Your SID 1628303/2
Your course/programme title Research Methods and Ethics
NameofyourFirstSupervisor(for
PGR)orSupervisor (forUGandPGT)
Research details
Titleofyourresearchproject
N.B. For UG/PGT
students,thisisnotthetitleof your
researchmodule
“To identify the major E-marketing strategies employed by Automotive
manufacturers and their influence on business performance”. A
secondary research on Audi".
Name and institutional affiliation of any
research collaborators
N/A

CONFIDENTIAL
Date ofapplication 01 March 2020
Start date of proposed research
Brief
ProjectSummary(upto700words)
Please summarise your research in non-
specialist language.
Please describe where relevant:
Methodology (please describe
what you plan to do as opposed to
providing a background in your
chosen methodology)
Theoretical approaches
Researchquestions
Details of participant population
(recruitment, inclusion
andexclusion criteria
Purpose: There are certain purpose of doing this project which are
mentioned as below:
 To gather an understanding on concept of E-marketing
 To determine E-marketing strategies that has been employed by
Audi.
 To ascertain the relationship between E-marketing and business
performance.
Design/methodology/approach:
 There are different methods for collecting secondary data
about the E-marketing strategies employed by automotive
manufacturers and their influence on business performance.
These methods are systematic review, realist review, and
secondary data case study andautoethnography. These are
main methods of secondary data collection but according to
the current project systematic review will be used. Under this
method, researcher will be used different sources of secondary
data which are books, articles, publication research and
website of Audi.
 Inductive approach will be used for analysing secondary data
about the E-marketing strategies employed by automotive
manufacturers and their influence on business performance.
The general inductive approach gives an easily used as well as
systematic set of procedures for analyzing data or information
in form of secondary and it can produce reliable and valid
findings.
 Exploratory research design will be used for current project.
Secondary research is primarily exploratory research. It is
followed to gain a better understanding of underlying
opinions, motivations and reasons. It gives insights into the
issue or supports to develop hypotheses for
potential quantitative research sometimes this study is
informal and unstructured. Along with this, it serves as a
technique for initial research that gives a theoretical idea of
the research issue.
Findings:
1. In order to find out information about the E-marketing
strategies employed by Automotive manufacturers and
their influence on business performance, researcher will
analysis record of E-marketing strategies that has been
employed by Audi.
2. They find out E-marketing strategies that have been effective
on business performance of Audi.
3. This is possible only using secondary data.
4. Findings will be based on systematic review as it support
investigator by providing opinion of different authors about the
e-marketing strategies.
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CONFIDENTIAL
Research Question:
 Explain about the concept of E-marketing in context of Audi?
 What types of E-marketing strategies have been employed by
Audi?
 What are the relationship between E-marketing and business
performance?
Keywords:
 E-marketing, Organisational performance, systematic review
etc.
Please explain the potential value of your
research to society and/or the economy
and its potential to improve knowledge and
understanding.
The potential value of my research to society is effective as it helps them
by providing information about the importance of E-marketing
strategies. This research helps an individual or society by increasing their
understanding about the different types of e-marketing strategies used
by Audi. This research helps Audi by improving its awareness about their
e-marketing strategies and its role within an organisation.
 The purpose of my research is to analysis the major E-
marketing strategies employed by Automotive manufacturers
and their influence on business performance
 Different number of secondary sources such as articles, books,
magazines, company’s website, publication research etc. These
sources will be used for gathering secondary data about the
topic.
 Systematic review is an effective technique of collecting
secondary data and information regarding the present study.
 For managing of the project, Gantt chart will be going too
used.
 Number of research methodology will be applied for collecting
secondary data. These are inductive approach, interpretivisim
philosophy, qualitative research, literature review, time
horizon, research ethics, reliability and validity etc.
 This research also support researcher by increasing its different
types of research quality or skills such as literature review, time
management, data collection and many other. With the use of
these skills, they can easily do research in systematic and
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