Impact of Covid-19 on Hospitality Industry

This research focuses on the impact of Covid-19 on the performance of organizations in the hospitality industry, specifically analyzing the case of Ramada by Wyndham London. The aim is to identify the various impacts of Covid-19 on business performance and determine strategies to overcome the negative impacts and reshape the business. The research includes a literature review, methodology, and references.

Research Methods
and Projects
(An investigation on impact of
Covid-19 on performance of
organisations in hospitality
industry)

Table of Contents
Introduction................................................................................................................................3
Time Frame................................................................................................................................4
Literature Review.......................................................................................................................5
Methodology..............................................................................................................................6
References..................................................................................................................................8

Introduction
Overview of the topic
The impact of Covid 19 can be seen on a number of different countries. Along with
companies it have highly affected the individuals, organisations as well as overall industries.
There are a number of businesses and industries which are facing a complete shutdown due to
lock down as well as lack of capital available with them (Hudson, 2020). Hospitality industry
is one of such industry that is facing huge negative impact due to the Covid -19 situation. The
following research includes an analysis of business in Ramada by Wyndham London due to
Covid-19.
Background of Company
Ramada by Wyndham London is working under hospitality industry successfully
fulfilling all the needs and requirements of its guests. They have provided people with a
welcoming and warm environment along with a number of different amenities like Wifi,
restaurants, good infrastructure and so on. There are a number of issues that the hotel is
facing due to the pandemic of Covid -19. This is negatively impacting business functions in
the organisation.
Research Aim
Major aim of the research is “ To identify various impacts of Covid-19 on the business
performance of organisation” A study on Ramada by Wyndham London.
Research Objectives
 To identify overall impact of Covid 19 on hospitality industry.
 To identify ways in order to overcome the negative impacts of Covid 19 on business
performance.
 To determine strategies that can be implemented by Ramada in order to reshape their
business.
Research Questions
 What are the impacts of Covid-19 on hospitality industry?
 What are different ways to overcome negative impaacts of Covid-19?

 What are the strategies that can be used by Ramada in order to reshape their
businesses.
Scope and rationale of the research
The scope of the research is broad as along with the specific organisation it will also
enable a number of organisations working under hospitality sector to successfully draw
strategies. These strategies will help them to deal with the negative impact of Covid-19on
their business performances. This will also help the educator and students to understand
different factors that are important for hospitality industry and provide them a deep
knowledge about topic.
Time Frame
Time is an important factor to be considered when a report is being conducted. It is
necessary for the researcher to draw outline of the plan beforehand along with the required to
fulfil all the requirements. Work breakdown structure and ans a Gantt chart are used by the
researcher in order to successfully determine the time that would be required by them in order
to successfully fulfil all the required needs of the organisation.

Literature Review
Literature review is the process that is used by organisation in order to gather
secondary data regarding research topic from a number of different sources such as
newspapers, magazines, journals and so on. These will successfully help the researcher to
make sure that they are drawing conclusions using data which is gathered. Below mentioned
is the literature review for following research;
Theme 1: The impact of Covid-19 on hospitality industry
According to Jiang, Y. and Wen, J., (2020), the impact of Covid -19 is very prominent
in hospitality industry. The major reason behind this is the lock down that have significantly
affected the movement of tourists throughout the world. The people are staying at their home
due to which the hotel businesses do not have any guest to serve. The demand of hospitality
sector have reduced heavily leading to impact the functioning in hospitality industry.
Theme 2: Ways to overcome negative impact of Covid-19 on business performance
According to Foroudi, Tabaghdehi and Marvi, (2020), there are a number of steps that
can be taken by organisations in hospitality sector in order to successfully enhance their

performance. This includes reviewing their investment plans. Organisation can also enhance
their pricing strategies and their cancellation policies that will successfully help them to
attract more consumers. Along with this organisations need to use more preventive steps to
provide a virus free environment to all their guests.
Theme 3: The strategies that can be used by Ramada in order to reshape their
businesses.
According to Rogerson and Baum, (2020), there are a number of strategies that can be
used by Ramada in order to reshape their business after they have faced a number of negative
influence due to Covid-19. These steps include providing safe and secure environment to
their consumers. Along with this organisation need to use different promotional tools so that
they can attract attention of the consumers. This will help to communicate the preventive
measures they are taking to all the potential consumers. It can get them guests even during
the time of this pandemic.
Methodology
There are a number of different factors included in research methodology. Below
mentioned are some of important factors included in research methodology:
Research Philosophy: There are two different philosophies known as interpretivism and
positivism. The following topics conducted under positivism philosophy which will help
researcher to successfully gather information regarding the same.
Research Approach: There are two different types of research approaches which can be used
by a researcher. The following research is conducted under deductive approach in order to
make sure that the research can be successfully completed in the given time period (Hall and
et. al., 2020).
Research Strategy: The following research consists of various case studies, surveys, action
research etc. This will help the researcher to successfully gain information in order to conduct
the research.
Data Collection: There are a number of ways through which data can be collected in while
conducting a research. The following report is using primary as well as secondary data
collection method.

Sampling: In the following research probability sampling is used and the information is
collected from 20 different employees working in Ramada. This will successfully help in
gaining true data from the large population.
Research Ethics: There are some of the ethics that are to be followed by researcher
necessarily such as maintaining confidentiality and integrity.

References
Books and Journals
Foroudi, P., Tabaghdehi, S.A.H. and Marvi, R., 2020. The gloom of the COVID-19 shock in
the hospitality industry: A study of consumer risk perception and adaptive belief in
the dark cloud of a pandemic. International Journal of Hospitality
Management, 92, p.102717.
Hall, M.C. And et. al., 2020. Beyond panic buying: consumption displacement and COVID-
19. Journal of Service Management.
Hudson, S., 2020. The economic, social and environmental impacts of COVID 19.
Jiang, Y. and Wen, J., 2020. Effects of COVID-19 on hotel marketing and management: a
perspective article. International Journal of Contemporary Hospitality
Management.
Rogerson, C.M. and Baum, T., 2020. COVID-19 and African tourism research
agendas. Development Southern Africa, 37(5), pp.727-741.