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Research Methods for Strategic Managers - Marks and Spencer

   

Added on  2020-07-23

23 Pages5151 Words290 Views
Research Methods forStrategic Managers

Table of ContentsTitle:- ...............................................................................................................................................1CHAPTER 1 : INTRODUCTION...................................................................................................11.1 Overview of the research......................................................................................................11.2 Select a research question.....................................................................................................11.3 Factors that contribute to the process of successful research question.................................21.4 Justification of research question..........................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Appropriateness of marketing in the current business condition..........................................42.2 Several sources by which organisation can increase it business performance......................52.3 Impact of marketing on business performance of Marks and Spencer.................................52.4 Methods of enhancing market performance of Marks and Spencer.....................................6CHAPTER 3 : RESEARCH METHODOLOGY............................................................................63.1 Research types.......................................................................................................................63.2 Quantitative...........................................................................................................................73.3 Qualitative.............................................................................................................................73.4 Data sampling.......................................................................................................................7CHAPTER 4: DATA ANALYSIS..................................................................................................74.1 Methods of collecting data....................................................................................................74.1 Data analysis and interpretation............................................................................................8CHAPTER 5 : CONCLUSION AND RECOMMENDATIONS..................................................145.1 Findings...............................................................................................................................145.2 Recommendations...............................................................................................................155.2 Conclusion..........................................................................................................................16REFERENCES..............................................................................................................................17

Title:- “To identify the implication of Marketing on an association: A case study on Marksand Spencer”CHAPTER 1 : INTRODUCTION1.1 Overview of the researchIn the modern time, marketing is an broad term in is concluded different type of activitiesand methods with the help of them company can easy to promote their services and products atworldwide level(Rust, 2017). It aids to attract high number of customers towards business due tothis respectively enhance profit and income. In order to this, marketing can be consider as aprocess because there are concluded different things such as branding, promoting, advertising,developing, operating, distributing, pricing and so more. Hence, at this time there are availableseveral marketing sources which can be used by organisations for increasing profitability andproductivity such as online, advertising, website etc (McNiff, 2016). Most of the business firmsare using online marketing tools and techniques because clients wants easy to purchase productsand get proper information without investing huge time. However, in this research report Marks and Spencer organisation has chosen thus it is anleading British multinational retailer of the Saudi Arabia which deals in clothes, foods,beverages, cosmetics etc. Marks and Spencer using several type of marketing methods andtechniques within organisation for getting high more and more attention from clients so thatsignificantly increased their revenue and sales of their products and services. Therefore, it hasown official website hence there are included all over information regarding company, productsand new offers to their high number of customers (Malhotra, Birks and Wills, 2013).1.2 Select a research questionHow an organisation can measure and analyse the actual implication of marketing? Which marketing tools and techniques will helps to increase sales and probability ofcompany? How researcher can easy to identify actual impacts on marketing aspect on workingperformance of Marks and Spencer? Which type of marketing methods and strategies must be adopted by Marks andSpencer for improving efficiency and effectiveness? 1

1.3 Factorsthat contribute to the processofsuccessful researchquestionGenerally, this research study based on actual implications of marketing aspect onworking performance of Marks and Spencer. Thus, this report helps to give appropriateguidelines and directions to researcher for getting success and reaching decided aim andobjectives (Felsted, 2014). In order to this, aim of this report is to examine and determine “Theimplication of marketing on selected company : A case study on Marks and Spencer”.It is needed to be decided some objectives of research project by the researcher as well asshould be clarify to every team members so that they can also set their long and shorty termtargets also they can attain in future. In order to this, without deciding objectives and targets anresearcher cannot get success in competitive market additionally cannot take competitiveadvantages from the external environment. Therefore, there are defining some objectives ofresearch project which researcher wants to achieve in the future which all are stated under below:To determine importance of marketing concept for Marks and SpencerTo identify and find out different marketing methods and techniques thus which can beused by Marks and Spencer To examine the which most marketing tools used by most of the companiesTo analyse the several sources to give fully satisfaction to their customers as per theirneeds.Hence it has been analysed that aims and objectives of this research project act as amajor factor which helps in selecting appropriate research question for this assignment. Mainly,it provides a corrective direction to investigator while understanding the motive of a report. 1.4 Justification of research questionGenerally, research is a process because in which focus on to find out something new andauthentic information from the external environment regarding an particular topic. Further,present research report totally based on marketing concept thus, it may be impact on companyeither positive or negative style (Babin and Zikmund, 2015). Due to this, it is required to beanalysed and evaluate its actual affects of marketing on business firm through suitable strategies.In order to this, marketing helps to attract large number of consumers towards enterprise due tothis, respectively increased profit and sales of organisation. In this addition, while an businessfirm using smart and advance marketing tools and techniques than it can be set an brand image inthe market place as well as easy to compete with their major competitors. In the last, marketing2

is an important aspect for every organisation because without using this aspect at work place itcannot effectively get success as well as cannot take competitive advantages from the externalenvironment (Daymon and Holloway, 2010). However, it has been analysed that above research questions helps in identifying variousissues or problems that is faced by learner while conducting an effective investigationprogrammes. As per above define research is an process because in which included differentactivities and operations due to this researcher has to be face several issues and problems as wellas have to resolve them through appropriate solutions.(Bulearca and Bulearca, 2010) Along withthis, risk and issues basically uncertain in nature hence they can easy to occur in any kind ofsituations. Thus, which might be directly affect on business as well as its performance and styledue to this it is necessary to systematically analysed and evaluate through applying applicablemethods and techniques. In order to this, research must be take an backup plan so that which canbe used in some critical conditions and circumstances of research project. While researcher notusing and adopting appropriate research plan than might be researcher will collect negativeresults and outcomes (Beverland and Lindgreen, 2010)CHAPTER 2: LITERATURE REVIEWThis stage of research assignment aids to clarify the potential meaning of research topicdue to this researcher also can clarify that to self and its team members. Additionally, with thehelp of this systematically carried out all research activities and operations in an systematic style.This part of research report assist to give suitable and smart guidelines to researcher so that it canget success and attain their pre decided objectives. In this addition, researcher will easy to gatherreal and authentic information related to the marketing concept from the outside businessenvironment. Researcher also can use and adopt smart methods and techniques for collectingreliable data. Further, a depth and effective discussion has been conducted by researcher inwhich clarify and identify the impacts of marketing aspect on performance and style of Marksand Spencer. (Easton, 2010)2.1 Appropriateness of marketing in the current business conditionAt this time, marketing has become one of the major aspect for every organisationbecause without using appropriate marketing methods ad tools they cannot be promote theirproducts and services within the market place. Therefore, its needed to be choose suitable and3

smart marketing techniques at work place because they aids to increase profitability andproductivity of the company. Along with this, marketing is an important concept due to this thereare available several marketing sources and tools which used by most of the businesses. With thehelp of them employers can set an brand image as well as easy to compete with their majorcompetitors. In the last there are elaborating some positive impact of marketing term on theperformance of Marks and Spencer such as: Increasing profitability and productivity: Marketing tools and techniques helps toimprove profit level of organisation because while employers are using smart marketingmethods within the company than they can easy to provide proper information. So thatcustomers can effectively attract towards firm than respectively increased income andsales of company's products and services. Minimising operational extra expenses: Sometimes businesses may be face financiallosses due to increasing operational cost within the organisation. Therefore, marketingprocess aids to manage and control all business activities and promote services andfacilities at world wide level through the appropriate smart marketing techniques andtools.(Brettel and et. al., 2011)Enhancing working performance: At this time, most of the business firm seeks to beuse smart and advance marketing techniques and tools within the organisation. So thatthey provide proper and actual information to customers. With the help of smartmarketing methods employees will easy to motivate and confident towards their works.Due to this, respectively increase their performance and skills in an impelling way.However, while using smart marketing aspects at work place of Marks and Spence thanconsequently enhanced their profit and incomes as well. Effectively set an brand image: As per define marketing is an essential aspect for everykind of firms because it helps to promote company and its products across all over theworld. Additionally, with the help of smart marketing aspect it can easy to set an brandimage in the competitive market. (Liang and Turban, 2011)2.2 Several sources by which organisation can increase it business performanceAccording to the Pulizzi (2012) while conducting research within the market place thushave to face several issues and problems by the researcher. Additionally, must be properlyanalyse and evaluate with through smart methods so that research ca get success as well as attain4

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