Impact of Technology on Performance and Productivity of Hospitality Organization

Research Methods & Project
14

Table of Contents
INTRODUCTION ..........................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................1
Scope of research........................................................................................................................2
Rationale of research...................................................................................................................2
TIME FRAME.................................................................................................................................2
LITERATURE REVIEW................................................................................................................4
Knowledge about human resource management in an organisation...........................................4
Ways HR manager can use to manage their workforce in reducing employee turnover of The
Piccadilly London West End.......................................................................................................4
Importance of human resource management in improving organisational performance of The
Piccadilly London West End.......................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
REFERENCES................................................................................................................................7

Title: “To examine the impact of technology on the performance and productivity of hospitality
organisation.” A study on The Piccadilly London West End.
INTRODUCTION
The hospitality industry is changing quickly and also becoming super high tech. While
innovative technology also play an effective role in providing advantages to guests and vendors
as well. This specific business industry has functioned on the standard of customer service before
everything else. The warm welcome provided by the hospitality sector organisation in reach of
hotel, the personal service provided by gracious caretaker and a rapid check in from the booking
desk which has all supported that makes visitors experiences exclusive and satisfying. With the
arrival or utilisation of machinery, however number of activities formerly performed by humans
has been changes by habitual methods, mostly in the effort to rationalise functionality and
develop service. In this current pandemic situation, utilisation of technology plays an effective
role in term of offering information with the use of technology like social media, online booking,
self check-in or self check-out. Current research is based on The Piccadilly London West End, is
a famous hotel operate their activities London for satisfying customers by providing them quality
accommodation services to its customers. The main focus of this organisation is to examine the
impact and influence of technology on the development of profit and productivity of the business
enterprise.
Research aim
“To examine the impact of technology on the performance and productivity of hospitality
organisation.” A study on The Piccadilly London West End.
Research objectives
 To determine the impact of technology on the performance and productivity of The
Piccadilly London West End.
 To determine the challenges which faced by The Piccadilly London West End due to
COVID19.
 To analyse the strategies which opted by the management of The Piccadilly London West
End in context of dealing with challenges.
 To study the importance of use of technology in The Piccadilly London West End.
1

Research questions
 What is the impact of technology on the performance and productivity of Hospitality
industry firm?
 What are the challenges which faced by The Piccadilly London West End due to
COVID19?
 What are the strategies which opted by the management of The Piccadilly London West
End in context of dealing with challenges?
 What is the importance of use of technology in The Piccadilly London West End?
Scope of research
Current research project includes wider scope for company and researcher because use of
technology in the hospitality sector is an effective area of research. This is because, in thsis
currnt technology world, no business can get success without making use of effective
technologies. One of the major impacts of technology is to enhance organisation growth by
properly managing or operating business activity. With the help of this investigation,
organisation can understand the importance of use of technology in hospitality sector and how it
impact over the attainment of predetermined targets and objectives in an effective way as well as
make development in the business.
Rationale of research
The reason and purpose behind the selection of this particular region of studies is to get
statistics approximately the hospitality industry. Also, aware with the technology which is
considered through lodges for you to provide effective and first-rate offerings to its guests and
deal with the issues and ineffective scenario like COVID 19. Along with this, with the aid of
investigation at the particular vicinity of studies, the investigator can make improvement in
information which guide inside the personal development. Apart from this, it'll support the
character in future while the individual will paintings on related subject matter or research area.
Additionally, engaging in studies in this topic will assist in analysing the problems that faced by
way of hospitality enterprise reason of COVID19 and the plans this is used by the management
in context of the troubles.
TIME FRAME
2