Use of Advanced Digital Technology on Business Performance and Productivity

Research Methods & Project
Hospitality Management Top Up

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Research Background..................................................................................................................1
Research aim and objectives.......................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................3
TIMELINE.......................................................................................................................................4
REFERENCES................................................................................................................................7

TOPIC: “To critically investigate the use of advanced digital technology on the performance
and productivity of the business. A study on manufacturing industry.”
INTRODUCTION
Research Background
Digital technologies are considered to be as an electrical system and resources which helps
in generating and process various data sets (Why it’s important to embrace digital technology,
2018). Use of the advanced technologies such as machine learning, robotics, artificial
intelligence, etc. helps in carrying various measures which in turn leads to higher productivity for
the business. This study will highlight on investigating the use of advanced digital technology on
the performance and productivity of the business. Unilever is one of the leading British
manufacturing company which was founded in the year 1929. This company is headquartered in
London, England. The key products within which the Unilever deals is food, refreshments,
cleaning, personal and beauty care products.
Research aim and objectives
Research aim
“To critically investigate the use of advanced digital technology on the performance and
productivity of the business. A study on Unilever Company.”
Research Objectives
 To develop understanding on advanced digital technologies used in company.
 To determine how advanced digital technology on the performance and productivity of
the business.
 To critically examine the challenges to integrate advanced digital technologies within
company.
 To determine proper recommendation strategies to integrate advanced digital
technologies within organization.
Research Questions
 What do you understand by advanced digital technologies used in company?
 How advanced digital technology on the performance and productivity of the business?
 What are the challenges to integrate advanced digital technologies within company?
 What are proper recommendation strategies to integrate advanced digital technologies
within organization?
1