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Impact of Social Media on Buying Behaviour in Retailing Sector UK: A Study on Wilko

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Added on 2022/11/29

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This study explores the impact of social media on buying behaviour in the retailing sector, specifically focusing on Wilko. It examines the concepts, importance, and challenges of social media on buying behaviour, and recommends strategies for improving social media impact. The research methodology includes qualitative data collection through interviews and questionnaires. The study aims to provide insights into the role of social media in influencing consumer behaviour in the retail industry.

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Impact of Social Media on Buying Behaviour in Retailing Sector UK: A Study on Wilko

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