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Research on Logistics and Operations Management- LIDL

   

Added on  2020-02-03

9 Pages2909 Words213 Views
Business DevelopmentPolitical Science
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LOGISTICSAND OPERATIONS MANAGEMENT
Research on Logistics and Operations Management- LIDL_1

Table of ContentsINTRODUCTION...........................................................................................................................2TASK...............................................................................................................................................2Introduction to product or service...............................................................................................2Importance of process design on product....................................................................................3Aim and objectives of product using process design..................................................................4Stages of product for illustrating the design concept..................................................................5Impact of performance objectives on design..............................................................................6References .......................................................................................................................................71
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INTRODUCTIONOperations management is the governance of activities that generate recurring value forthe firm and logistics management is all about ensuring that everything is at the right place whenrequired. The main purpose of logistics and operations management is to produce suitable goodsor services in the right quality and quantity and to distribute them to the right place at the righttime (Panneerselvam, 2012). Systematic structure is required for operations and logisticsmanagement because that helps the business entity to deliver the goods to right consumers. Thepresent research study has been made on LIDL which is a German global supermarket chainbased in Germany. It operates business in Europe with more than 10,000 stores and it belongs tothe holding company Schwarz Gruppe. LIDL is fiercely competitive to one of its significantGerman discount chain Aldi. The company has been producing different types of services to theclients so that they may not switch to other business entities. TASKSIntroduction to product or serviceLIDL has been operating business in German market which all the retail products andservices and the entity is able to effectively operate the business due to varied range of productsand services. The business has acquired prominent success and profitability through selling allsorts of consumer goods to the prospective buyers. In terms of market share, LIDL has acquiredmore than € 63,35 billion euro profit in the year 2013 (Small firms should learn from the likes ofAldi and Lidl that keeping it simple works, 2016). The company has been working as a consumerservice provider where all all household and retail services exist. The company has targetedlower and middle class people; hence all the products are affordable to purchase at the time whenrequired. At the end of every year, the company analyzes its purchase power and according tothat, it makes investment in diverse projects. All the business processes of LIDL are focusedtowards quality aspects where in chief concern is given towards needs and preferences ofcustomers (Orwig and Brennan, 2000).All the associated employees of LIDL in different departments have been producingprominent outputs by playing their job roles in effectual manner and this also aids in satisfyingthe needs of clients. The Electronic products can be used be all types of customers since it aidsLIDL to maximize the customer base. Along with quality products, LIDL also focuses on better2
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