Reflective Journal on Business Research Report Methodology 2022

Reflective Journal
on
Business Research Methodology

Table of Contents
1.0 Introduction..................................................................................................................1
2.0 Main body- Reflective journal......................................................................................1
2.1 Contribution to topic selection, problem definition, research question....................1
2.2 My support in literature review.................................................................................2
2.3 My role in research methodology section................................................................2
2.4 My reflection on research experience and insights.................................................3
2.5 My personally written part in project........................................................................3
3.0 Conclusion...................................................................................................................4
4.0 References..................................................................................................................5

1.0 Introduction
Business research comprises of ways of gathering data about the industry and
existing competition which helps in researching the market (Xun-ping and Liang, 2011;
Robson, 2011). In this regard, the current report is based on the reflection of the
business research project. For this purpose, the reflection has been provided in the
context of team cooperation in various phases of the business research project along
with personal experience and learnings. For this purpose, my knowledge from week 1 to
week ten has been considered to reflect my learning.
2.0 Main body- Reflective journal
2.1 Contribution to topic selection, problem definition, research question
In my research report, I got the opportunity of how to do academic research and
complete the report for the given assignment. Here, I have done deep research on
several topics and learnt a lot about different issues. But, conduct the study, attended all
lectures during my course and in week 1, I learnt regarding the criteria of topic selection
and group formation. Here, I was selected in an experienced group members team to
conduct research. Likewise, with the assistance of the team, I came to know to select
the most identifiable topic as "How social media influence the purchasing behaviour of
the consumers". Here, in the same week, I learnt to process with the research for further
findings. Before this assessment, I was not having the practical knowledge about
designing of the research; therefore, in week 2, I learnt with my team regarding
research formation and structure of the entire study. In this context, the effective
structure of the study helps to develop an interest in the research and assist in deriving
the knowledge in a systematic manner (Sarantakos, 2012; Okoli and Schabram, 2010).
In week 2, I come to about how to proceed with the topic after the final approval
from the professor and follow the structure of the study to complete the research
otherwise adequate outcomes will not be derived. Here, I experienced that the inclusion
of a capable team helped me a lot in framing the research questions because the team
members are having adequate knowledge regarding the effectiveness of social media
1