International Marketing for Managers
Analyzing the macro marketing environment and competitive environment of China and providing recommendations for an Australian company looking into global opportunities.
18 Pages5329 Words323 Views
Added on 2023-06-13
About This Document
This paper analyzes the external environment of China to initiate new business operations and activities for Sukin, a skincare and cosmetic company incorporated in Australia. It explains the economic, social-cultural, political, and legal factors that may influence the profitability and growth of Sukin in China. It also discusses how the company can gain competitive advantages using Porter's Five Forces and Diamond Model. It further explains the various entry modes and analyzes the SWOT, PESTLE, and Porter's Five Forces analysis done by Sukin.
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