This research investigates the effectiveness of international digital marketing on the performance of organizations at a global level, with a case study on Amazon. It aims to understand the concept of international digital marketing, determine its importance for business growth, and assess its impact on Amazon's performance. The research approach involves a mixed method, and the methodology includes qualitative and quantitative data collection. The study is limited by the broad nature of the topic and the time constraints. The expected outcomes of this research will contribute to the understanding of the role of international digital marketing in organizational performance.