Research Portfolio for Investigating Customer Perception
VerifiedAdded on 2019/12/17
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This research portfolio outlines the methods used to gather data for a study on customer perception, brand value, and awareness towards BMW. The researcher will use three methods: questionnaire, interview, and focus group. The questionnaire includes closed-ended and open-ended questions to collect primary data. The interview checklist is prepared to guide the conversation and record responses. A focus group discussion will be conducted to assess customers' attitudes towards new products or models. The study aims to understand how brand value and awareness affect purchasing decisions and identify factors influencing these decisions.
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