logo

Customers and advertisement Assignment

   

Added on  2021-02-21

14 Pages2078 Words113 Views
 | 
 | 
 | 
FOUNDATIONPROJECT
Customers and advertisement Assignment_1

ABSTRACT This present research finding was based on the investigation of the relationship betweencustomer loyalty and effective advertisement. Customer loyalty is one of the biggest and mostvaluable assert of the company. The findings from secondary sources organisation can build itsbrand reputation in the market through effective advertisement. Further, the survey conductedfrom 30 customers of Nestle and it has been identified that it is very important for organisation topropose advertisement for customers so that they can remain attached and connected to the firm.Moreover, it was also founded that effective advertisement leads to positive impact on wholeorganisation as well as mind of customers.
Customers and advertisement Assignment_2

TABLE OF CONTENTSABSTRACT ....................................................................................................................................2INTRODUCTION...........................................................................................................................1DATA COLLECTION....................................................................................................................1RESEARCH FINDINGS.................................................................................................................3CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
Customers and advertisement Assignment_3

INTRODUCTIONCustomers and advertisement of the company is directly connected to each other. It istrue that there is a direct relationship between customer loyalty and effective advertising of thecompany (Ansari and Riasi, 2016). It is important to keep the customers aware about thecompany and their products, offers and everything. Nestle company is being chosen forassessment. In this report, researcher will investigate the relationship between effectiveadvertisement and customer loyalty. Data will be collected through primary investigation viaquestionnaire from 30 respondents who are customers of the company. DATA COLLECTIONData collection is the process of gathering and measuring information on variables ofinterest in a systematic way that enable to answer the relevant question as well as evaluate theoutcomes (Quinlan and et.al., 2019). There are mainly two methods by which data is collectedfor the purpose of solving the research questions. In this present research, data is collectedthrough survey via questionnaire. On the other hand, one of the biggest issues that researcherhave faced during the data collection was checking the crime record of the participants and delayin filling the questionnaire. QUESTIONNAIREName of the Organisation:Name of Respondents:Age:Gender:1. Are you aware about the recent trends of advertisement in the business environment?YesNoNot Sure2. Do you feel, it is important for organisations should promote their product through effectiveadvertisement?YesNo May be3. Do you think, effective advertisement leads to positive impact on the mind of customers?1
Customers and advertisement Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Project
|15
|246
|184

Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton
|12
|537
|27

Data Analysis in Research Project
|29
|3797
|79

Research Project
|14
|482
|195

Consumer Behavior Study on Dove Shampoo
|18
|3369
|53

Impact of Talent Management on HR Role in an Organization - Study on Sainsbury's
|17
|827
|3