Elements that influence consumers taste towards organisational offerings.

Research Project 12

Table of Contents
INTRODUCTION...........................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................1
Scope of the research..................................................................................................................1
Rationale of research...................................................................................................................2
TIME FRAME.................................................................................................................................2
LITERATURE REVIEW................................................................................................................5
METHODOLOGY..........................................................................................................................6
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

Title:- Elements that influence consumers taste towards organisational offerings.” A case
study on citizenM Tower of London
INTRODUCTION
Business environment is inclusive of many organisations those who are offering their
services with an aim to assure maximum consumer satisfaction. Customers are primary source of
revenue generation for an entity, that makes entities to satisfy consumers with high quality
services in affordable price base (Thompson, 2020). For this it is essential for organisations to
evaluate needs and demands of customers in effective manner. Present report has been conducted
on citizenM Tower of London, this is a hotel that provide wide range of facilities and services to
customers in hospitality sector. The proposal includes discussions upon research aim, objectives
of research, literature review and methodology.
Research aim
“To examine the elements that are influencing consumers taste towards organisational
offerings.” A case study on citizenM Tower of London.
Research objectives
 To determine the concept of consumers taste towards the brand.
 To determine the key features that attracts consumer taste towards citizenM Tower of
London
 To identify the techniques through which hotel can maximise satisfaction of consumers.
Research questions
 What is the concepts of consumers taste towards the brand?
 What are the key features that attracts consumer taste towards citizenM Tower of
London?
 What are the techniques through which hotel can maximise satisfaction of consumers?
Scope of the research
Consumers are known as king of market, they are having significant tendency to increase
organisational growth and profitability in many ways (Saeed and et. al., 2020). Customers plays
key essential role in ensuring high success of an organisation. It has been evaluated that present
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