It is important for the company to encourage employees as it helping raising performance, providing satisfactory service to customers, decline employer turnover rate, decrease cost, increase profitability, help in attaining competitive advantage and many more. It is important for the company to encourage employees as it helping raising performance, providing satisfactory service to customers, decline employer turnover rate, decrease cost, increase profitability, help in attaining competitive advantage and many more. It is important for the company to encourage employees as it helping raising performance, providing