Influence of Social Media Marketing on Morrison's Profitability and Customer Base

RESEARCH PROJECT
TASK 4

INTRODUCTION
 In the era of globalisation and modernisation, digital technology
plays an efficient role in the life of human as well as for success of
businesses. It is considered as an innovative feature that assist in
speeding up the operation and procedure to enhance the
productivity rate of the company.
 Only because of digitalization and information technology
competition among companies is increasing day by day.

Aim
 The aim of research is “To analyse the influence social media
marketing practices used by Morrison's in enhancing their
profitability and customer base.”

Objectives
• To ascertain the meaning of social media marketing and its applications.
• To examine the impact of social media marketing done by Morrison's.
• To identify the challenges and limitations faced by Morrison's by using
social media marketing.
• To recommend Morrison's to enhance the efficacy in using social media
marketing