Table of Contents Introduction Aims and Objectives Thematic analysis Recommendation Conclusion References
Aims and Objectives Aim:“To identify the major benefits and drawbacks of globalising the business”. A case on Marks and Spencer. Objectives: •To understand the concept of global business environment. •To determine the benefits and drawbacks of globalisation for an organisation. •To analyse major strategies which help in reducing the drawbacks of globalisation.
Theme 1:: Concept of global business environment
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Recommendation ItcanberecommendedthatMarksandSpencerrequired analysing whole data and information through which they can easily gain attention of number of buyers towards potential goods and services. For this, firm will gain high income and profitability by selling desired products and facilities. They can develop and create appropriate strategies and policies which can help them in gaining high income and revenue.
CONCLUSION On the basis of above described report, it can be analysed that Globalisation is the term which is used to describe how nations, peopleand businesses in all over the world are becoming more interconnected as forces like transportation, technology, international finance and media. It is essential part as it is one of the common through which they are define major goals of the company in order to reach with easy way.
References •Briscoe, D., Tarique, I. and Schuler, R., 2012.International humanresourcemanagement:Policiesandpracticesfor multinational enterprises. Routledge. •Cavusgil, S.T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization.Journal of International Business Studies. 46(1). pp.3-16.
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