The Benefits and Drawbacks of a Global Business Environment - Doc

Research Project 2

Table of Contents
TITLE: “The benefits and drawbacks of a global business environment”......................................4
INTRODUCTION...........................................................................................................................4
Overview of research..............................................................................................................4
Background of research..........................................................................................................4
Significance of study..............................................................................................................5
Aim of research......................................................................................................................5
Research Objectives...............................................................................................................5
Research Questions................................................................................................................6
Timescales and graph.............................................................................................................6
..........................................................................................................................................................7
LITERATURE REVIEW................................................................................................................7
Concept of global business environment................................................................................7
Benefits and drawbacks of globalisation for an organisation.................................................8
Strategies which help in reducing the drawbacks of globalisation.........................................9
Impact of globalisation on financial transaction practices...................................................10
RESEARCH METHODOLOGY...................................................................................................10
Type of investigation............................................................................................................10
Research philosophy.............................................................................................................11
Research design....................................................................................................................11
Data collection......................................................................................................................12
Sampling...............................................................................................................................13
DATA ANALYSIS........................................................................................................................13
RESEARCH OUTCOMES............................................................................................................22
(Covered in PPT)..................................................................................................................22
........................................................................................................................................................22
REFLECTION AND RECOMMENDATION..............................................................................26
Reflection.............................................................................................................................26
Recommendation..................................................................................................................27
CONCLUSION..............................................................................................................................28
REFERENCES..............................................................................................................................29

APPENDIX....................................................................................................................................31

TITLE: “The benefits and drawbacks of a global business environment”
INTRODUCTION
Overview of research
Globalisation is the term which is used to describe how nations, people and businesses in
all over the world are becoming more interconnected as forces like transportation, technology,
international finance and media. This will make easier for desired products, services, ideas and
people to cross traditional boundaries. The global business environment provides both issues an
challenges to the company. Along with this, it is provide tremendous opportunity for economic
growth and success in order to improve the quality of life. Globalisation is the process where
company employees are interacted and communicated with each other in order to reach with set
desired goals and targets (Briscoe, Tarique and Schuler, 2012). Global business environment
refer as the interaction of one economy with other nation of the world. Such type of
communication can be defined as politics, education, production, financial transaction and so
more. As globalisation enhancement, there are number of companies which are set up their
businesses in other nations. Marks and Spencer also establish their business operation in different
countries which assist them in gaining high income and profitability.
Globalisation consists with standardised goods and services with the help of globally
standardised production and marketing procedures which target desired customers needs and
wants. It is the process of enhancing involvement in global operations (Cavusgil and Knight,
2015). The report is based on Marks and Spencer which is British multinational retail company
and it's headquarter is situated in Westminster, London which mainly deals in clothing, home
products and luxury food items. It is recorded on London Stock Exchange and it is constituents
of FTSE 100 index. The main purpose of this assignment is to analyse research aims and
objectives regarding specific topic. In this, literature review is used for analyse different scholars
and authors views towards research topic in better manner.
Background of research
Marks and Spencer is the international retail company which headquarter is located in
Westminster, London, United Kingdom. They are mainly deal in clothing's, luxury products and
home items which are purchase by large number of customers. M&S was established in 1884 by
Michael Marks and Thomas Spencer in Leeds. An organisation starts to sell branded goods such
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as Kellogg's Corn Flakes in the year of November 2008. Currently, company has operated and
regulate in 979 stores across the UK which includes 615 only sell food products (Crane, Matten
and Spence, 2013). There are around 81 thousand employees who are working for an
organisation in order to reach with desired goals and targets.
Significance of study
The research topic is important for analysing the benefits and drawbacks of an
organisation which help them in selecting appropriate area for establishing business.
Globalisation assist in expanding business operations and its functions in order to reach with set
organisational goals and objectives effectively (Crane and et. al., 2014). With the help of this, an
enterprise can easily analyse where they required setting up their business for enhancing in sales
and profitability. This will allows businesses to reduce dependence on their local and national
economies. Along with this, it is helpful in determining benefits and drawback of global business
environment while enter in new market place.
Aim of research
This can be determined as one of the important section of research project where no such
aim is directed to proceed and it is conducted (Laszlo and Cescau, 2017). It is mainly describe
major problem which is faced by an organisation and it is required solution so that they can reach
with high growth and success in proper manner.
Aim: “To identify the major benefits and drawbacks of globalising the business”. A
case on Marks and Spencer.
Research Objectives
It is essential part as it is one of the common through which they are define major goals
of the company in order to reach with easy way (Madhok and Keyhani, 2012). This is useful and
helpful for researcher where they are capable for evaluating and determining whole research
project in better manner. Such objectives have a strong connection with each other and it will
help them in conducting investigation effectively. These objectives are developed for such
research that is described as follows:
Objectives:
 To understand the concept of global business environment.
 To determine the benefits and drawbacks of globalisation for an organisation.
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 To analyse major strategies which help in reducing the drawbacks of globalisation.
 To identify impact of globalisation on financial transaction practices of business.
Research Questions
In this section, questions are being developed and formulated by investigator as per the
objectives so that they have created for themselves. It can be analysed that it is required part of
research project by which this will be able to understand and evaluate investigation effectively.
The research questions are described as under:
Questions:
 What is the concept of global business environment ?
 What are the benefits and drawbacks of globalisation for Marks and Spencer ?
 What are major strategies which help in reducing the drawbacks of globalisation ?
Timescales and graph
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LITERATURE REVIEW
A literature review is the type of review article. It is scholarly paper which includes
current knowledge involves substantive findings as well as theoretical and methodological
contributions to specific theme. Literature review is secondary method and sources, and does not
confuse with book reviews which may also appear in same publications (Shenkar, Luo and Chi,
2014). This can be used for recognising different authors and scholars regarding specific research
topic.
Concept of global business environment
Global business environment can be defined as the environment in various sovereign
nations with factors exogenous to domestic environment of an organisation. It mainly influences
decision making on the usage of resources and its capabilities. The international business
environment includes social, political, regulatory, economic, legal, culture and technological
factors. Globalisation consists with standardised goods and services with the help of globally
standardised production and marketing procedures which target desired customers needs and
wants (Stahl and et. al., 2012). It is the process of enhancing involvement in global operations.
For function effectively and efficiently, an organisation operate business at international level
which must understand and evaluate social environment of domestic nation where they are
operated and regulated. Global business environment consist with international interactions and
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communication outside the nation which directly influences how business operates in another
country.
Along with this, global business environment can highly beneficial for an organisation
and it can also extremely dangerous and hazardous (Benería, Berik and Floro, 2015). Due to this,
changes are occurs in the global area which can assist and hinder business's ability and capability
to operates.
Benefits and drawbacks of globalisation for an organisation
Global business environment refer as the interaction of one economy with other nation of
the world. Such type of communication can be defined as politics, education, production,
financial transaction and so more (Schnall, Dobson and Landsbergis, 2016). In this, there are
different benefits and drawbacks of globalisation for Marks and Spencer which are described as
follows:
Benefits of globalisation: Increase in employment opportunities – As globalisation enhancement, there are number
of companies which are set up their businesses in another nations. It will assist in
increasing employment opportunities which are appropriate for the people and their
skills. People can get better jobs without need to move towards one nation to another.
Currently, Marks and Spencer Company open various stores and shops which provide
huge employment opportunities to their country people. Increase in free trade – It is necessary for company is to enhance free trade which have
opened doors for investors in developed nations in order to invest their money in
developing countries (Suci, Asmara and Mulatsih, 2016). Marks and Spencer are
increasing their business operations and its functions in order to reach with desired goals
and targets effectively. This will help them in enhancing free trade services and facilities
for gaining high income and profitability. Rapid flow of data and information – It is seen that information can be flow from one
nation to another as resulting in the world being tied together. The vital information can
share between an individual and associations at fast rate. This has provide facilities which
enhancing the ease of transporting people and goods. Marks and Spencer also establish
their business operation in different countries which assist them in gaining high income
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