Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project
VerifiedAdded on 2023/02/03
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AI Summary
This research project aims to analyze the influence of digital technology on customers in the travel and tourism industry, specifically in the context of TUI company. It explores the effect of digital technology on consumer decision making, the way digital technology or social media influences tourists, the decision making process in the industry, the influence of digital services provided by travel companies on customers, and the importance of technology in the sector.
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