Research Project

Topic: To assess the influence of social media marketing on the customer awareness of the companies operating in
travel and tourism sector: A study on TUI Travel
Theme 1: Customers spend 3-5 hours daily on social networking sites Theme 2: Facebook is the most effectual and attractive medium of
SMM
Theme 3: Advertisements placed on social networking sites have influence on
customer’s decision making
Theme 4: social media advertisements develop awareness about services
offered by TUI
Theme 5: Advertisements placed by company on Facebook, twitter etc provides
enough information about packages to the customers
Agree Strongly agree Neutral Disagree Strongly
disagree
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
% of responses
Theme 6: Advertisements on social media facilitates comparison among
different brands
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
% of responses