Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project
This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.
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Added on 2023-02-03
About This Document
This research project aims to analyze the influence of digital technology on customers in the travel and tourism industry, specifically in the context of TUI company. It explores the effect of digital technology on consumer decision making, the way digital technology or social media influences tourists, the decision making process in the industry, the influence of digital services provided by travel companies on customers, and the importance of technology in the sector.
Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project
This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.
Added on 2023-02-03
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