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Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project

This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.

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Added on  2023-02-03

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This research project aims to analyze the influence of digital technology on customers in the travel and tourism industry, specifically in the context of TUI company. It explores the effect of digital technology on consumer decision making, the way digital technology or social media influences tourists, the decision making process in the industry, the influence of digital services provided by travel companies on customers, and the importance of technology in the sector.

Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project

This module booklet provides information about the Research Project for the Pearson BTEC (HND) Tourism Management qualification at the UK College of Business and Computing. The booklet includes the aim, learning outcomes, unit content, teaching and learning activities, and methods of delivery for the module.

   Added on 2023-02-03

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RESEARCH PROJECT
Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project_1
Aim of the investigation –
To analyse the influence of digital technology by customers in travel and tourism industry in
context of TUI company.
Objectives of research -
To develop the understanding about effect of digital technology on consumer decision making
procedure in travel and tourism sector.
To analyse the way digital technology or social media influence tourist.
To identify the decision making process by people in travel and tourism industry.
To determine the influence of digital services provided by travel company on customers.
To develop the understanding about the importance of technology in travel and tourism sector.
Aims and objective of research
Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project_2
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
5
12
2
1
Series1
Theme 1: digital technologies influence
overall operations of TUI
Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project_3
8
5
3
4
Increase business revenues
Reduce transaction time
Direct coordination with tourists
Global level expansion
Theme 2: E-commerce positively impact on
travel industry
Influence of Digital Technology on Customers in Travel and Tourism Industry - TUI Research Project_4

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