Role of Talent Management in Overcoming the Threat of COVID-19 in the Hospitality Sector
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AI Summary
This research study focuses on the impact of COVID-19 on the business operations of The Hoxton hotel and the role of talent management in overcoming the threat. It analyzes the use of talent management strategies such as employee engagement, positive employee experience, workplace optimization, and motivation techniques. The study concludes that talent management strategies are crucial in managing the uncertainty caused by the pandemic.
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Research Topic: “Role
of talent management
in overcoming the
threat of COVID-19 in
the hospitality sector”.
A case study on the
Hoxton.
1
of talent management
in overcoming the
threat of COVID-19 in
the hospitality sector”.
A case study on the
Hoxton.
1
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Abstract:
The main purpose of the research is to determine the impact and issues created by
COVID-19 on business operations of The Hoxton, London. Further there will be review the role
and talent management practices within The Hoxton hotel and there will be analysis of the role
that could be played by talent management in overcoming the threat of COVID-19 within The
Hoxton Hotel. There has been use of main research method that includes primary and secondary
methods. The main methods that have been used in the report include the application of both
primary and secondary research methods. In this primary method had been used to identify the
view points of respondents and secondary have been based on existing literature review sources
that is used as a part of whole research work.
The main findings of the research has been to use Effective employee engagement, Positive
employee experience, Workplace optimisation and Use of motivation techniques for the purpose
of maximisation of workforce contribution towards dealing with the high amount of uncertainty
associated with this COVID 19 pandemic.
Further it can be concluded that talent management strategies are one of the most
important tools that are used by human resource management in the present changing scenario.
These techniques help organisations in the development of competitive advantage. It also leads
towards handling the uncertainty that is taking place in the external dynamic environment. The
present covid-19 situation has completely transformed the functioning of different industries
across the globe. It has to lead to the generation of effective talent management strategy as a
mitigation tool to reduce the negative impact of this pandemic on operations of the organisation.
The main limitation of the research report is based on analysing the role played by
talent management strategies to manage the threat of the covid-19 virus. The report is limited
information because of unavailability of adequate source that can contribute towards effective
achievement of objectives. So it is an issue that may affect the future expansion of this research
work and has lead to availability of limited sources of the information in the present research
work. Apart from this the talent management practices in the context of the selected hospitality
organisation have some confidential information that cannot be include in the report that leads to
limitation of the research work.
2
The main purpose of the research is to determine the impact and issues created by
COVID-19 on business operations of The Hoxton, London. Further there will be review the role
and talent management practices within The Hoxton hotel and there will be analysis of the role
that could be played by talent management in overcoming the threat of COVID-19 within The
Hoxton Hotel. There has been use of main research method that includes primary and secondary
methods. The main methods that have been used in the report include the application of both
primary and secondary research methods. In this primary method had been used to identify the
view points of respondents and secondary have been based on existing literature review sources
that is used as a part of whole research work.
The main findings of the research has been to use Effective employee engagement, Positive
employee experience, Workplace optimisation and Use of motivation techniques for the purpose
of maximisation of workforce contribution towards dealing with the high amount of uncertainty
associated with this COVID 19 pandemic.
Further it can be concluded that talent management strategies are one of the most
important tools that are used by human resource management in the present changing scenario.
These techniques help organisations in the development of competitive advantage. It also leads
towards handling the uncertainty that is taking place in the external dynamic environment. The
present covid-19 situation has completely transformed the functioning of different industries
across the globe. It has to lead to the generation of effective talent management strategy as a
mitigation tool to reduce the negative impact of this pandemic on operations of the organisation.
The main limitation of the research report is based on analysing the role played by
talent management strategies to manage the threat of the covid-19 virus. The report is limited
information because of unavailability of adequate source that can contribute towards effective
achievement of objectives. So it is an issue that may affect the future expansion of this research
work and has lead to availability of limited sources of the information in the present research
work. Apart from this the talent management practices in the context of the selected hospitality
organisation have some confidential information that cannot be include in the report that leads to
limitation of the research work.
2
Table of Contents
Chapter 1: Introduction....................................................................................................................4
Background to the study.........................................................................................................4
Research aim..........................................................................................................................5
Research objectives................................................................................................................5
Research Questions,...............................................................................................................6
Chapter 2: Literature review............................................................................................................6
Chapter 3: RESEARCH METHODOLOGY...................................................................................8
Chapter 4: Analysis and findings...................................................................................................11
Analysis and findings.....................................................................................................................11
Chapter 5: Critical appraisal and recommendations......................................................................19
Chapter 6: Conclusions..................................................................................................................21
REFERENCES..............................................................................................................................22
Appendix:.......................................................................................................................................24
Ethical form:..................................................................................................................................24
Questionnaire.................................................................................................................................26
Gantt chart:.....................................................................................................................................30
3
Chapter 1: Introduction....................................................................................................................4
Background to the study.........................................................................................................4
Research aim..........................................................................................................................5
Research objectives................................................................................................................5
Research Questions,...............................................................................................................6
Chapter 2: Literature review............................................................................................................6
Chapter 3: RESEARCH METHODOLOGY...................................................................................8
Chapter 4: Analysis and findings...................................................................................................11
Analysis and findings.....................................................................................................................11
Chapter 5: Critical appraisal and recommendations......................................................................19
Chapter 6: Conclusions..................................................................................................................21
REFERENCES..............................................................................................................................22
Appendix:.......................................................................................................................................24
Ethical form:..................................................................................................................................24
Questionnaire.................................................................................................................................26
Gantt chart:.....................................................................................................................................30
3
Chapter 1: Introduction
The aim of the present research work is to make a detailed evaluation of the importance and
the role played by talent management strategies to deal with the impact of the threat of the
COVID 19 virus. The present research report is based on making a detailed evaluation of the
issues that are created by the COVID 19 virus on the business operations of The Hoxton hotel.
The Hoxton hotel was founded in the year 2006; it was built on former car parking on great
eastern streets of London. It has opened many outlets in its series, such as in 2017 in Paris and in
2018 in Poland. This research report is based on making an evaluation of the way talent
management strategies could assist organisations in managing the impact of the COVID virus
impact.
Background to the study
The present situation of the COVID 19 virus has resulted in a requirement to formulate suitable
talent management strategies so that there can be an overcoming with the negative impact on
business operations and functions. Organisations across the globe are now experiencing an
unprecedented situation of workforce disruption. All organisations now have to determine the
way communities and workforce have to perform their functions at the same time they have to
maintain their revenue (Jackson, 2018). There have been difficulties in terms of paying salaries
and managing expense because of no revenue sources for such hospitality organisations. The
present research report is going to assist in a way to develop suitable measures for managing
talent in a more effective manner. For this, there arises a need to evaluate the role that effective
talent management strategy will play in helping the organisations to manage the workforce in
order to maximise the present level of performance.
Research Rationale
The main reason for selecting this topic is to analyse the role of training and development in the
process of dealing with the situation of the COVID 19 virus. This topic is of personal interest as
it is going to assist in developing the skills of employees for the purpose of having experiences to
face this changing dynamic situation of the external environment.
4
The aim of the present research work is to make a detailed evaluation of the importance and
the role played by talent management strategies to deal with the impact of the threat of the
COVID 19 virus. The present research report is based on making a detailed evaluation of the
issues that are created by the COVID 19 virus on the business operations of The Hoxton hotel.
The Hoxton hotel was founded in the year 2006; it was built on former car parking on great
eastern streets of London. It has opened many outlets in its series, such as in 2017 in Paris and in
2018 in Poland. This research report is based on making an evaluation of the way talent
management strategies could assist organisations in managing the impact of the COVID virus
impact.
Background to the study
The present situation of the COVID 19 virus has resulted in a requirement to formulate suitable
talent management strategies so that there can be an overcoming with the negative impact on
business operations and functions. Organisations across the globe are now experiencing an
unprecedented situation of workforce disruption. All organisations now have to determine the
way communities and workforce have to perform their functions at the same time they have to
maintain their revenue (Jackson, 2018). There have been difficulties in terms of paying salaries
and managing expense because of no revenue sources for such hospitality organisations. The
present research report is going to assist in a way to develop suitable measures for managing
talent in a more effective manner. For this, there arises a need to evaluate the role that effective
talent management strategy will play in helping the organisations to manage the workforce in
order to maximise the present level of performance.
Research Rationale
The main reason for selecting this topic is to analyse the role of training and development in the
process of dealing with the situation of the COVID 19 virus. This topic is of personal interest as
it is going to assist in developing the skills of employees for the purpose of having experiences to
face this changing dynamic situation of the external environment.
4
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The practical benefits of this study will be that it is going to benefit employees and society in a
way that employees will get the opportunity to further develop their skills and knowledge level.
On the other hand, society will be benefitted in terms of customers getting better services and
prevention from spreading the virus.
Research Scope
The research is focused on the hospitality industry, The Hoxton hotel. It was founded in the year
2006 and is located in Shoreditch, London. The target group of this study is the employees who
are working across different levels in the hotel. The themes are based on the use of both primary
and secondary sources of information in order to achieve the laid down objectives. There is an
analysis of the talent management strategies that are required to analyse its roles in overcoming
the threat of the COVID 19 virus.
!
Research aim
To evaluate the importance of talent management in The Hoxton, Shoreditch Hackney,
London, in order to analyse its role in overcoming the threat of COVID-19 within the
company.
Research objectives
The following objectives will be purposed to achieve the above:
i. To determine the impact and issues created by COVID-19 on business operations of The
Hoxton, Shoreditch Hackney, London.
ii. To review the role and talent management practices within The Hoxton hotel.
iii. To analysis the role that could be played by talent management in overcoming the threat
of COVID-19 within The Hoxton Hotel.
Research Questions,
What possible impact and issues are there which are created and lead out by COVID-19
on business operations of The Hoxton, Shoreditch Hackney, London?
What are the role and practices of talent management practices within The Hoxton hotel?
What crucial role could be played by talent management in overcoming the threat of
COVID-19 within The Hoxton Hotel?
5
way that employees will get the opportunity to further develop their skills and knowledge level.
On the other hand, society will be benefitted in terms of customers getting better services and
prevention from spreading the virus.
Research Scope
The research is focused on the hospitality industry, The Hoxton hotel. It was founded in the year
2006 and is located in Shoreditch, London. The target group of this study is the employees who
are working across different levels in the hotel. The themes are based on the use of both primary
and secondary sources of information in order to achieve the laid down objectives. There is an
analysis of the talent management strategies that are required to analyse its roles in overcoming
the threat of the COVID 19 virus.
!
Research aim
To evaluate the importance of talent management in The Hoxton, Shoreditch Hackney,
London, in order to analyse its role in overcoming the threat of COVID-19 within the
company.
Research objectives
The following objectives will be purposed to achieve the above:
i. To determine the impact and issues created by COVID-19 on business operations of The
Hoxton, Shoreditch Hackney, London.
ii. To review the role and talent management practices within The Hoxton hotel.
iii. To analysis the role that could be played by talent management in overcoming the threat
of COVID-19 within The Hoxton Hotel.
Research Questions,
What possible impact and issues are there which are created and lead out by COVID-19
on business operations of The Hoxton, Shoreditch Hackney, London?
What are the role and practices of talent management practices within The Hoxton hotel?
What crucial role could be played by talent management in overcoming the threat of
COVID-19 within The Hoxton Hotel?
5
Chapter Preview
The first chapter of the research report is based on the introduction of the research work. The
second chapter is related to the literature review that is developing a scenario on viewpoints of
various authors. The third chapter of the research report is describing the overall research
methodology that has been used in the course of the research. The fourth chapter is based on
analysis and findings from the collected primary and secondary sources of information. Finally,
the last chapter is drawing relevant recommendations and conclusions in the context of the
selected organisation. Presently there is the application of both secondary and primary sources of
methods in order to collect the required information. In primary sources, there is the use of a
questionnaire for the purpose of collecting the viewpoints of various respondents. In the second
method, there is the use of literature review to analyse the existing information from various
journal articles, available online sources in order to understand the scenario of talent
management in the COVID pandemic.
6
The first chapter of the research report is based on the introduction of the research work. The
second chapter is related to the literature review that is developing a scenario on viewpoints of
various authors. The third chapter of the research report is describing the overall research
methodology that has been used in the course of the research. The fourth chapter is based on
analysis and findings from the collected primary and secondary sources of information. Finally,
the last chapter is drawing relevant recommendations and conclusions in the context of the
selected organisation. Presently there is the application of both secondary and primary sources of
methods in order to collect the required information. In primary sources, there is the use of a
questionnaire for the purpose of collecting the viewpoints of various respondents. In the second
method, there is the use of literature review to analyse the existing information from various
journal articles, available online sources in order to understand the scenario of talent
management in the COVID pandemic.
6
Chapter 2: Literature review
The literature review is associated with collecting the necessary information from available
online articles, books and journals sources. The main objective of using literature review in the
present report is to identify the gaps and the relationship between the set aims and objectives.
Presently the literature review is used for the purpose of evaluating different talent management
strategies. It is going to assist the organisation in dealing with the impact of covid-19. There is
the use of existing information in order to analyse the effectiveness of talent management
strategies in relation to managing its overall impact on the organisation.
The impact and issues created by COVID-19 on business operations
As per Djeebet (2020), the present situation of covid 19 has lead to a major impact on the
functioning of business operations, especially in the context of hospitality organisations’. With
the travel bans, quarantine measures and border closures, there has been a reduction in overall
revenue for this sector. There has been a high amount of uncertainty & fear that has lead to
unprecedented travel restrictions. The United Nations world tourism organisation is expecting
that international tourist has decreased by 20 to 30 per cent in the year 2020 as compared to the
year 2019 (González-Torres, Rodríguez-Sánchez and Pelechano-Barahona, 2020). The
hospitality industry accounts for 10 per cent of the whole global GDP. The overall disruption in
production has also resulted in a large number of changes that are taking place in the supply
chain across different parts of the world. Apart from the challenges that are part of the tourism,
aviation and hospitality industry, there has been a significant decline the revenue. It has resulted
in job losses as organisations are not able to maintain their sources of revue that is leading
towards laying off people (What is the Impact of COVID-19 on the Global Hospitality Industry?
2020).
The role and talent management practices
As per the views of Simpson (2018), Talent management is a basic process that is used by
organisations and business for the purpose of managing the human resource component
organisations'. With the use of effective talent management strategies, organisations are working
towards developing a suitable workforce according to the structure of industry and business.
In relation to The Hoxton hotel, effective talent management strategies are used for the purpose
of managing employee development and well being (Smits, Staal and Van Goor, 2020). For this
7
The literature review is associated with collecting the necessary information from available
online articles, books and journals sources. The main objective of using literature review in the
present report is to identify the gaps and the relationship between the set aims and objectives.
Presently the literature review is used for the purpose of evaluating different talent management
strategies. It is going to assist the organisation in dealing with the impact of covid-19. There is
the use of existing information in order to analyse the effectiveness of talent management
strategies in relation to managing its overall impact on the organisation.
The impact and issues created by COVID-19 on business operations
As per Djeebet (2020), the present situation of covid 19 has lead to a major impact on the
functioning of business operations, especially in the context of hospitality organisations’. With
the travel bans, quarantine measures and border closures, there has been a reduction in overall
revenue for this sector. There has been a high amount of uncertainty & fear that has lead to
unprecedented travel restrictions. The United Nations world tourism organisation is expecting
that international tourist has decreased by 20 to 30 per cent in the year 2020 as compared to the
year 2019 (González-Torres, Rodríguez-Sánchez and Pelechano-Barahona, 2020). The
hospitality industry accounts for 10 per cent of the whole global GDP. The overall disruption in
production has also resulted in a large number of changes that are taking place in the supply
chain across different parts of the world. Apart from the challenges that are part of the tourism,
aviation and hospitality industry, there has been a significant decline the revenue. It has resulted
in job losses as organisations are not able to maintain their sources of revue that is leading
towards laying off people (What is the Impact of COVID-19 on the Global Hospitality Industry?
2020).
The role and talent management practices
As per the views of Simpson (2018), Talent management is a basic process that is used by
organisations and business for the purpose of managing the human resource component
organisations'. With the use of effective talent management strategies, organisations are working
towards developing a suitable workforce according to the structure of industry and business.
In relation to The Hoxton hotel, effective talent management strategies are used for the purpose
of managing employee development and well being (Smits, Staal and Van Goor, 2020). For this
7
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purpose, talent management is adopted for enhancing the culture level change that is required in
the organisation. It is also very necessary for contextualising approaches towards effective talent
management strategies. In the present situation of COVID 19, there has been a complete
transformation in the way now hospitality organisational perceives their functioning. Such as
there has been a high amount of legal laws and regulations that have to have adhered to in order
to ensure proper and timely compliance (Talent management in the hospitality industry, 2020).
The role that could be played by talent management in overcoming the threat of COVID-19
As per the views of Hancock (2020), after the pandemic has been in control to some extent and
the world is entering the post-pandemic era. There is a need to develop several talent
management strategies in the context of hospitality organisations that can help them in managing
the overall impact on the functioning of organisations. Such as in The Hoxton hotel, the human
resource department can work towards finding and hiring of right individuals for new roles that
are being formulated in the context of this situation. Such as there can be the requirement of
effective digital marketing strategies to formulate attractive digital marketing campaigns.
Another suitable strategy can be managing and rewarding employee performance (Disemadi and
Shaleh, 2020). In a crisis situation, employers can observe that there is low morale of some of the
employees because of no motivation level. In order to deal with this situation, there can be the
encouragement of effective performance management. There can also be tailoring of the
employee experience by establishing norms of work that can foster employee engagement and
inclusion at various levels. For this, effective collaboration techniques can also be used to
achieve excellent nature of performance on the part of employees. Such as learning the ways of
properly entraining customers, addressing their issues and implementing all the legal regulations
formed by the concerned authorities.
For this purpose, the human resource department of The Hoxton hotel is using
contextualising approaches where there has been the development of specific training and
development strategies. In this, there are some specific measures which are now being used to
train employees in modifying according to the organisation requirements. As of now, with social
distancing measures, the staffs are provided training on how to properly adhere to such practices.
Customers are offered a properly sanitised environment for which staff is directed to make the
customers believe about all the safety and security measures that are a prime concern for the
hotel workforce (Jung, Jung and Yoon, 2021). There has been the use of a strategic approach as
8
the organisation. It is also very necessary for contextualising approaches towards effective talent
management strategies. In the present situation of COVID 19, there has been a complete
transformation in the way now hospitality organisational perceives their functioning. Such as
there has been a high amount of legal laws and regulations that have to have adhered to in order
to ensure proper and timely compliance (Talent management in the hospitality industry, 2020).
The role that could be played by talent management in overcoming the threat of COVID-19
As per the views of Hancock (2020), after the pandemic has been in control to some extent and
the world is entering the post-pandemic era. There is a need to develop several talent
management strategies in the context of hospitality organisations that can help them in managing
the overall impact on the functioning of organisations. Such as in The Hoxton hotel, the human
resource department can work towards finding and hiring of right individuals for new roles that
are being formulated in the context of this situation. Such as there can be the requirement of
effective digital marketing strategies to formulate attractive digital marketing campaigns.
Another suitable strategy can be managing and rewarding employee performance (Disemadi and
Shaleh, 2020). In a crisis situation, employers can observe that there is low morale of some of the
employees because of no motivation level. In order to deal with this situation, there can be the
encouragement of effective performance management. There can also be tailoring of the
employee experience by establishing norms of work that can foster employee engagement and
inclusion at various levels. For this, effective collaboration techniques can also be used to
achieve excellent nature of performance on the part of employees. Such as learning the ways of
properly entraining customers, addressing their issues and implementing all the legal regulations
formed by the concerned authorities.
For this purpose, the human resource department of The Hoxton hotel is using
contextualising approaches where there has been the development of specific training and
development strategies. In this, there are some specific measures which are now being used to
train employees in modifying according to the organisation requirements. As of now, with social
distancing measures, the staffs are provided training on how to properly adhere to such practices.
Customers are offered a properly sanitised environment for which staff is directed to make the
customers believe about all the safety and security measures that are a prime concern for the
hotel workforce (Jung, Jung and Yoon, 2021). There has been the use of a strategic approach as
8
part of talent management strategies in order to implement it as a part of daily operational
pressures of the organisation. The hospitality industry is highly customer focussed, and for this,
there is the development of a customer-centric culture in The Hoxton hotel. Here in The Hoxton
hotel, the whole staffs are trained in such a way that there is the development of a mentality
towards managing and maximisation of their present efforts to deal with the situation of
decreasing revenue (Strategic talent management for the post-pandemic world, 2020).
9
pressures of the organisation. The hospitality industry is highly customer focussed, and for this,
there is the development of a customer-centric culture in The Hoxton hotel. Here in The Hoxton
hotel, the whole staffs are trained in such a way that there is the development of a mentality
towards managing and maximisation of their present efforts to deal with the situation of
decreasing revenue (Strategic talent management for the post-pandemic world, 2020).
9
Chapter 3: RESEARCH METHODOLOGY
This chapter of the research report includes the various techniques and information that have to
be applied in order to achieve the laid aims and objectives. There is need to analyse in detail the
overview of various research methods that are to be used in present course of research work.
Research methodology is part of the research report used for facilitating and collecting the
effective information related to proposed approaches and research methods. For this purpose,
there is the application of the research onion model to make an analysis of the different vital
aspects of a research methodology (Johnson, Gibbs Grey and Baker-Bell, 2017).
Research philosophy: Research philosophy is the set of beliefs that are according to the nature of
reality that is invested in a research report. There are two different types of research philosophies
that are positivism and interpretivism.
Positivism is associated with aligning the method of natural sciences. Interpretivism is related to
analysing the behaviour of an individual in a situation.
Justification: In the present research researcher will be using positivism philosophy. The main
reason is to analyse the impact of covid-19 and talent management strategies that will help in the
collection of information in a more feasible manner.
Research approach: The research approach is the second layer of the research onion. There are
two common approaches that are inductive approach and the deductive approach. The
inductor is related to the creation of theory (Sengupta, 2020).
The deductive approach is related to the development of a hypothesis based on an already
existing theory.
Justification: In the present research report, a researcher will be using a deductive approach.
The main objective of using a deductive approach is to develop the analysis based on already
existing theories that are related to talent management.
Research Strategy: Research strategy is used for analysing the way the researcher has to carry
the research work. It includes various approaches that can be the interview, action research, case
study, survey, systematic literature review or experimental research (Lübbeke, 2018).
Justification: In the present research report, there will be the use of a survey mode of research
strategy as it will help in analysing the way different respondents are providing their viewpoint
10
This chapter of the research report includes the various techniques and information that have to
be applied in order to achieve the laid aims and objectives. There is need to analyse in detail the
overview of various research methods that are to be used in present course of research work.
Research methodology is part of the research report used for facilitating and collecting the
effective information related to proposed approaches and research methods. For this purpose,
there is the application of the research onion model to make an analysis of the different vital
aspects of a research methodology (Johnson, Gibbs Grey and Baker-Bell, 2017).
Research philosophy: Research philosophy is the set of beliefs that are according to the nature of
reality that is invested in a research report. There are two different types of research philosophies
that are positivism and interpretivism.
Positivism is associated with aligning the method of natural sciences. Interpretivism is related to
analysing the behaviour of an individual in a situation.
Justification: In the present research researcher will be using positivism philosophy. The main
reason is to analyse the impact of covid-19 and talent management strategies that will help in the
collection of information in a more feasible manner.
Research approach: The research approach is the second layer of the research onion. There are
two common approaches that are inductive approach and the deductive approach. The
inductor is related to the creation of theory (Sengupta, 2020).
The deductive approach is related to the development of a hypothesis based on an already
existing theory.
Justification: In the present research report, a researcher will be using a deductive approach.
The main objective of using a deductive approach is to develop the analysis based on already
existing theories that are related to talent management.
Research Strategy: Research strategy is used for analysing the way the researcher has to carry
the research work. It includes various approaches that can be the interview, action research, case
study, survey, systematic literature review or experimental research (Lübbeke, 2018).
Justification: In the present research report, there will be the use of a survey mode of research
strategy as it will help in analysing the way different respondents are providing their viewpoint
10
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(Moores, 2017). For the purpose of analysing the relationship between talent management and
covid-19 situation, it is crucial to make a survey of the selected organisation.
Research Choice: It is the fourth layer in the research onion where there is the use of a particular
research choice (Batallán, 2019). Different methods are the mono method, mixed-method or
multi-method. In multi-method, there is the application of both quantitative and qualitative terms
of information. In a multi-method approach, there is the application of a various different range
of approaches that is both quantitative and qualitative approach.
Justification: In the case of the present research report, there is the use of the Quantitative
method for the purpose of analysing the collected information (Flick, 2020). There will be the
use of the quantitative method that will help in collecting the information and further using it in
the course of research work.
Data collection: There are two major sources of collecting the information.
Primary method: it includes collecting data where there is the use of raw information obtained
from first-hand sources (Healey, 2017). In the present research report, there is the use of the
primary method in the form of a questionnaire which is being adopted for the purpose of
collecting information from the target segment of respondents.
Secondary method: Another method is the secondary method of collecting data where there is
the use of existing sources of information (Babariya and Gohel, 2017). In the present research
report, the researcher is using a literature review as a method of collecting information from the
already existing sources.
Data collection instruments: There is the use of a questionnaire as a primary method of
collecting data. In the case of the second method, there is the use of literature review as it is also
one of the cost-efficient methods of collecting information (Brown, 2017).
Justification: The research topic is related to analysing the different ways in which talent
management strategies can help in managing the situation of covid-19. For this purpose, there is
a necessary requirement to analyse the viewpoints of employees who are presently working in
the organisation.
The literature review is used to understand the sources from where existing information can be
timely and effectively collected.
Data collection analysis: For the purpose of analysing the collected data, there is the use of
graphical representation as a major technique (Oseni, Dingley and Hart, 2018). In this, there is
11
covid-19 situation, it is crucial to make a survey of the selected organisation.
Research Choice: It is the fourth layer in the research onion where there is the use of a particular
research choice (Batallán, 2019). Different methods are the mono method, mixed-method or
multi-method. In multi-method, there is the application of both quantitative and qualitative terms
of information. In a multi-method approach, there is the application of a various different range
of approaches that is both quantitative and qualitative approach.
Justification: In the case of the present research report, there is the use of the Quantitative
method for the purpose of analysing the collected information (Flick, 2020). There will be the
use of the quantitative method that will help in collecting the information and further using it in
the course of research work.
Data collection: There are two major sources of collecting the information.
Primary method: it includes collecting data where there is the use of raw information obtained
from first-hand sources (Healey, 2017). In the present research report, there is the use of the
primary method in the form of a questionnaire which is being adopted for the purpose of
collecting information from the target segment of respondents.
Secondary method: Another method is the secondary method of collecting data where there is
the use of existing sources of information (Babariya and Gohel, 2017). In the present research
report, the researcher is using a literature review as a method of collecting information from the
already existing sources.
Data collection instruments: There is the use of a questionnaire as a primary method of
collecting data. In the case of the second method, there is the use of literature review as it is also
one of the cost-efficient methods of collecting information (Brown, 2017).
Justification: The research topic is related to analysing the different ways in which talent
management strategies can help in managing the situation of covid-19. For this purpose, there is
a necessary requirement to analyse the viewpoints of employees who are presently working in
the organisation.
The literature review is used to understand the sources from where existing information can be
timely and effectively collected.
Data collection analysis: For the purpose of analysing the collected data, there is the use of
graphical representation as a major technique (Oseni, Dingley and Hart, 2018). In this, there is
11
the use of pie charts and drawing of frequency table in order to make the suitable analysis of the
collected primaries information. In the case of secondary data analysis, there is the use of
systematic literature review as a technique to analyse the collected information from online
articles journals.
Sampling: It is not possible to use the whole population for the purpose of doing a survey from
the target segment of respondents. There are 2 different techniques of sampling that is
probabilistic sampling and non-probabilistic sampling methods.
Further, there are also random sampling and non-random sampling methods that have to be
selected by the researcher. In the present research report, because of the limitation of the time
period, there is the use of the random sampling method (Eisend and Kuss, 2019). In this, the
sample size is selected randomly by the respondents by not use of any particular method. The
sample size includes 30 respondents.
Ethical issues: ethical issues are related to adding to all the ethics by the researcher while
conducting the research in an effective manner (Lai and Palmer, 2018). In the present research
work, all the different ethical issues related to the privacy and confidentiality of the information
related to the organisation. Further, it is ensured to all the respondents that the information
provided by them is not misused for any other purpose apart from using it in the present research
report.
Chapter 4: Analysis and findings
This section of the report is based on analysing the collected information by use of graphical
representation as a technique. For this present research report, there is the use of a pie chart in
order to interpret the collected viewpoints of various target segments of respondents.
1: Categorisation of your respondents by gender
Gender Number %
Male 17 56.66
Female 13 43.34
TOTAL 30 100
12
collected primaries information. In the case of secondary data analysis, there is the use of
systematic literature review as a technique to analyse the collected information from online
articles journals.
Sampling: It is not possible to use the whole population for the purpose of doing a survey from
the target segment of respondents. There are 2 different techniques of sampling that is
probabilistic sampling and non-probabilistic sampling methods.
Further, there are also random sampling and non-random sampling methods that have to be
selected by the researcher. In the present research report, because of the limitation of the time
period, there is the use of the random sampling method (Eisend and Kuss, 2019). In this, the
sample size is selected randomly by the respondents by not use of any particular method. The
sample size includes 30 respondents.
Ethical issues: ethical issues are related to adding to all the ethics by the researcher while
conducting the research in an effective manner (Lai and Palmer, 2018). In the present research
work, all the different ethical issues related to the privacy and confidentiality of the information
related to the organisation. Further, it is ensured to all the respondents that the information
provided by them is not misused for any other purpose apart from using it in the present research
report.
Chapter 4: Analysis and findings
This section of the report is based on analysing the collected information by use of graphical
representation as a technique. For this present research report, there is the use of a pie chart in
order to interpret the collected viewpoints of various target segments of respondents.
1: Categorisation of your respondents by gender
Gender Number %
Male 17 56.66
Female 13 43.34
TOTAL 30 100
12
Interpretation: In the present research, there are 17 employees who are male, 13 are female that
is part of the target area of research.
2. Categorisation of respondents by roles /positions
Respondent Role/position Number %
Managers 5 16.66
Other Employees 15 50
Guest 8 26.66
Other 2 .6
Interpretation: In the case of the present research report, there are 5 managers, 15 employees,
8guests and 2 other employees who are part of the research and the investigation area.
Analysis and findings
Theme 1: The situation of COVID virus affecting present organisation functioning
Q1.) Do you feel that the present situation of the COVID virus has affected
organisations in a negative manner?
Frequency
a) Yes 20
b) No 10
13
is part of the target area of research.
2. Categorisation of respondents by roles /positions
Respondent Role/position Number %
Managers 5 16.66
Other Employees 15 50
Guest 8 26.66
Other 2 .6
Interpretation: In the case of the present research report, there are 5 managers, 15 employees,
8guests and 2 other employees who are part of the research and the investigation area.
Analysis and findings
Theme 1: The situation of COVID virus affecting present organisation functioning
Q1.) Do you feel that the present situation of the COVID virus has affected
organisations in a negative manner?
Frequency
a) Yes 20
b) No 10
13
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Interpretation: It can be interpreted from the above-mentioned aspects when it was asked to 30
respondents about if the present situation of the covid virus is affecting organisation in a negative
manner there was a positive response of 20 respondents out of 30. On the other hand, 10respents
had a negative viewpoint as they felt that there had been no such negative impact of this COVID
virus on their organisation.
Theme 2: Major impact of COVID virus
Q2.) What is the major impact that has been created because of the
COVID virus and is affecting your organisation?
Frequency
a) Changes in the internal functioning 10
b) Reduction in revenue 5
c) Changes in duties and responsibilities of employees 5
d) High requirement for adherence to legal rules 7
e) Any other such related impact 3
14
respondents about if the present situation of the covid virus is affecting organisation in a negative
manner there was a positive response of 20 respondents out of 30. On the other hand, 10respents
had a negative viewpoint as they felt that there had been no such negative impact of this COVID
virus on their organisation.
Theme 2: Major impact of COVID virus
Q2.) What is the major impact that has been created because of the
COVID virus and is affecting your organisation?
Frequency
a) Changes in the internal functioning 10
b) Reduction in revenue 5
c) Changes in duties and responsibilities of employees 5
d) High requirement for adherence to legal rules 7
e) Any other such related impact 3
14
Interpretation: Frome above graph when it was questioned to 30 respondents about the major
impact that is affecting organisations. 10 respondents out of 30 had a view that there have been
changes in the internal functioning of the organisation. 5 respondents out of 30 had a point that
it may lead to a reduction in the overall revenue of the organisation. 5 out of 30 felt that there
had been changes in responsibilities of employees. 7 out of 30 had a view that there have been
changes taking place in an ay requirement for high adherence to the government formed rules
and regulations.
Theme 3: role of effective talent management strategies
Q3.) According to you, what is the role of effective talent management
strategies at The Hoxton hotel?
Frequency
a) Enhancing organisational performance 10
b) Achievement of higher productivity on the part of employees 5
c) Dealing with uncertainties 5
d) Working towards the achievement of competitive advantage 7
e) Other 3
15
impact that is affecting organisations. 10 respondents out of 30 had a view that there have been
changes in the internal functioning of the organisation. 5 respondents out of 30 had a point that
it may lead to a reduction in the overall revenue of the organisation. 5 out of 30 felt that there
had been changes in responsibilities of employees. 7 out of 30 had a view that there have been
changes taking place in an ay requirement for high adherence to the government formed rules
and regulations.
Theme 3: role of effective talent management strategies
Q3.) According to you, what is the role of effective talent management
strategies at The Hoxton hotel?
Frequency
a) Enhancing organisational performance 10
b) Achievement of higher productivity on the part of employees 5
c) Dealing with uncertainties 5
d) Working towards the achievement of competitive advantage 7
e) Other 3
15
Interpretation: It can be interpreted that while it was questioned to 30 respondents about the
roles of effective talent management strategies in The Hoxton hotel. 10 out of 30 felt that it
would lead to enhancement in organisational performance. Five had a view that there will be the
achievement of high productivity on the part of employees. 5 out of 20 felt that it is going to
assist in dealing with uncertainties in the external environment. 7 respondents out of 30 had a
view that it will lead towards achievement of competitive advantage for The Hoxton hotel. The
remaining 3 out of 30 had any other view.
Theme 4: effective talent management strategies can assist The Hoxton
Q4.) Do you agree with the point that effective talent management
strategies can assist The Hoxton in dealing with the threat imposed by
COVID 19 virus?
Frequency
a) Agree 10
b) Disagree 10
c) Maybe 10
16
roles of effective talent management strategies in The Hoxton hotel. 10 out of 30 felt that it
would lead to enhancement in organisational performance. Five had a view that there will be the
achievement of high productivity on the part of employees. 5 out of 20 felt that it is going to
assist in dealing with uncertainties in the external environment. 7 respondents out of 30 had a
view that it will lead towards achievement of competitive advantage for The Hoxton hotel. The
remaining 3 out of 30 had any other view.
Theme 4: effective talent management strategies can assist The Hoxton
Q4.) Do you agree with the point that effective talent management
strategies can assist The Hoxton in dealing with the threat imposed by
COVID 19 virus?
Frequency
a) Agree 10
b) Disagree 10
c) Maybe 10
16
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Interpretation: From the above-presented graph, it can be said that while it was questioned to 30
respondents about the effective talent management strategies can assist in dealing with the
overall threat from COVID 19 virus. There were 10 respondents who agreed to this viewpoint.
10 disagreed with this view, and other remaining 10 had a mixed view that it may or may not
assist in dealing with the threat from this virus.
Theme 5: proper talent management strategies
Q5.) Do you believe that proper talent management strategies have been
adopted by the human resource department at The Hoxton?
Frequency
a) Yes 15
b) No 5
c) In some instances, only 10
17
respondents about the effective talent management strategies can assist in dealing with the
overall threat from COVID 19 virus. There were 10 respondents who agreed to this viewpoint.
10 disagreed with this view, and other remaining 10 had a mixed view that it may or may not
assist in dealing with the threat from this virus.
Theme 5: proper talent management strategies
Q5.) Do you believe that proper talent management strategies have been
adopted by the human resource department at The Hoxton?
Frequency
a) Yes 15
b) No 5
c) In some instances, only 10
17
Interpretation: From the above graph while it was questioned to 30 respondents about the proper
talent management strategies are being used at The Hoxton. There was a positive response of 15
respondents out of 30. 5 out of 30 had a negative viewpoint, and the remaining 10 out of 30 felt
that this scenario is applicable in some instances only.
Theme 6: the factors that possess a direct impact on the increasing effectiveness of the talent
management process
Q6) What are some of the factors that posses a direct impact on the
increasing effectiveness of the talent management process at The Hoxton?
a) Offering training and development facilities 12
b) Providing career development opportunities 8
c) Using of participative leadership style 10
18
talent management strategies are being used at The Hoxton. There was a positive response of 15
respondents out of 30. 5 out of 30 had a negative viewpoint, and the remaining 10 out of 30 felt
that this scenario is applicable in some instances only.
Theme 6: the factors that possess a direct impact on the increasing effectiveness of the talent
management process
Q6) What are some of the factors that posses a direct impact on the
increasing effectiveness of the talent management process at The Hoxton?
a) Offering training and development facilities 12
b) Providing career development opportunities 8
c) Using of participative leadership style 10
18
Interpretation: It can be interpreted from the above graph that while it was questioned to 30
respondents about factors that posses a direct impact on enhancing the effectiveness of the talent
management process at The Hoxton hotel. 12 respondents out of 30 felt that there is a
requirement to offer training & development facilities. 8 respondents out of 30 had a view that
employees must be offered career development opportunities. The remaining 10 out of 30 had a
view that there is a need to use a participative leadership style to enhance employee participation.
Theme 7: Factors affecting the effectiveness of recruitment and selection process
Q7) What is the major role played by talent management strategies in
overcoming threat arising from COVID 19 pandemics?
a) Accepting the change in organisation functioning 10
b) Ensuring optimum utilisation of resources 4
c) Working according to changing customer requirements 6
d) Assisting organisation to maintain present revenue 10
19
respondents about factors that posses a direct impact on enhancing the effectiveness of the talent
management process at The Hoxton hotel. 12 respondents out of 30 felt that there is a
requirement to offer training & development facilities. 8 respondents out of 30 had a view that
employees must be offered career development opportunities. The remaining 10 out of 30 had a
view that there is a need to use a participative leadership style to enhance employee participation.
Theme 7: Factors affecting the effectiveness of recruitment and selection process
Q7) What is the major role played by talent management strategies in
overcoming threat arising from COVID 19 pandemics?
a) Accepting the change in organisation functioning 10
b) Ensuring optimum utilisation of resources 4
c) Working according to changing customer requirements 6
d) Assisting organisation to maintain present revenue 10
19
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Interpretation: From the above graph while it was asked to 30 respondent about the role played
by talent management strategies in The Hoxton hotel. 10 respondents out of 30 had a view that
talent management will assist in accepting changes that are part of organisational functioning. 4
out of 30 had a view that it will assist in having optimum utilisation of resources. 6 respondents
out of 30 had the view that the organisation will be able to work according to changing customer
needs. The remaining 10 out of 30 had a view that this is going to assist the organisation in
maintaining their present revenue level in this COVID 19 pandemic.
Theme 8: challenges that are affecting the present talent management strategies
Q 8) what can be some of the challenges that are affecting the present
talent management strategies of The Hoxton hotel?
a) Dissatisfaction amongst the existing workforce 10
b) Negative working environment 10
c) Fast-changing external environment 5
d) Any other reason 5
Interpretation: It can be said when it was questioned about the challenges that are faced by the
organisation relate to effective talent management strategies. 10 out of 30 had a view that it may
lead to dissatisfaction amongst the workforce. Other 10 out of 30 respondents had a view that it
may lead to a negative working environment. Other 5 out of 30 had a view fast-changing
20
by talent management strategies in The Hoxton hotel. 10 respondents out of 30 had a view that
talent management will assist in accepting changes that are part of organisational functioning. 4
out of 30 had a view that it will assist in having optimum utilisation of resources. 6 respondents
out of 30 had the view that the organisation will be able to work according to changing customer
needs. The remaining 10 out of 30 had a view that this is going to assist the organisation in
maintaining their present revenue level in this COVID 19 pandemic.
Theme 8: challenges that are affecting the present talent management strategies
Q 8) what can be some of the challenges that are affecting the present
talent management strategies of The Hoxton hotel?
a) Dissatisfaction amongst the existing workforce 10
b) Negative working environment 10
c) Fast-changing external environment 5
d) Any other reason 5
Interpretation: It can be said when it was questioned about the challenges that are faced by the
organisation relate to effective talent management strategies. 10 out of 30 had a view that it may
lead to dissatisfaction amongst the workforce. Other 10 out of 30 respondents had a view that it
may lead to a negative working environment. Other 5 out of 30 had a view fast-changing
20
external environment. The remaining 5 out 30 had a view that there are several other reasons
that can be a challenge for the human resource department of The Hoxton hotel.
Theme 9: Role of effective Talent management strategy
Q9) Do you believe that an effective Talent management strategy is
necessary for the purpose of managing COVID 19 impact in The Hoxton
hotel?
a) Yes 10
b) No 6
c) In some instances, only 14
Interpretation: It can be said from the above graph that an effective talent management
strategy is necessary to manage this situation of the COVID 19 virus. There was a positive
response of 10 out of 30 respondents. 6 replied in a negative manner as they didn't felt it can help
in managing this situation, and the remaining 14 felt that it could assist in some instances only.
Analysis:
21
that can be a challenge for the human resource department of The Hoxton hotel.
Theme 9: Role of effective Talent management strategy
Q9) Do you believe that an effective Talent management strategy is
necessary for the purpose of managing COVID 19 impact in The Hoxton
hotel?
a) Yes 10
b) No 6
c) In some instances, only 14
Interpretation: It can be said from the above graph that an effective talent management
strategy is necessary to manage this situation of the COVID 19 virus. There was a positive
response of 10 out of 30 respondents. 6 replied in a negative manner as they didn't felt it can help
in managing this situation, and the remaining 14 felt that it could assist in some instances only.
Analysis:
21
(Source: Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?, 2019)
From the above graph it can be said that the present covid scenario has affected the overall
functioning of hospitality industry. This section is based on development of critical
recommendations as per analysis made in the above discussed chapters.
Economy hotels can operate at lower occupancy rate as compared to chain scales. Revenue is a
function of average daily rate occupancy and number of factors that includes rate of food and
beverages at the time there available. Cost are generally three folds that includes variable semi
fixed and fixed. There has been a highly drastic impact on the cost structure of the hospitality
industry. The analysis is based on covering semi fixed and variable cost. Hospitality industry is
working towards reducing their semi fixed and variable cost so that they are able to operate in
this covid-19 scenario. Covid-19 has created challenges to both livelihood and life this crisis is
unprecedented and moving quickly (Hospitality and COVID-19: How long until ‘no vacancy’ for
US hotels? 2019).
22
From the above graph it can be said that the present covid scenario has affected the overall
functioning of hospitality industry. This section is based on development of critical
recommendations as per analysis made in the above discussed chapters.
Economy hotels can operate at lower occupancy rate as compared to chain scales. Revenue is a
function of average daily rate occupancy and number of factors that includes rate of food and
beverages at the time there available. Cost are generally three folds that includes variable semi
fixed and fixed. There has been a highly drastic impact on the cost structure of the hospitality
industry. The analysis is based on covering semi fixed and variable cost. Hospitality industry is
working towards reducing their semi fixed and variable cost so that they are able to operate in
this covid-19 scenario. Covid-19 has created challenges to both livelihood and life this crisis is
unprecedented and moving quickly (Hospitality and COVID-19: How long until ‘no vacancy’ for
US hotels? 2019).
22
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Chapter 5: Critical appraisal and recommendations
Some of the recommendations that are drawn for the human resource department of The Hoxton
hotel with regards to the above-made discussion and analysis are mentioned below:
Effective performance management: It is one of the most crucial aspects of talent
management strategy for effective performance management techniques. In The Hoxton
hotel, the human resource department can build up a link between the employees so that
they are able to understand their present mindset. For this, there is a requirement to have
regular conversations with the employees by using the participative and democratic
leadership style of management.
Use of motivation techniques: There are several effective motivation theories such as
Maslow need hierarchy theory and Herzberg motivation theory. All this can be applied
practically in the context of employees to identify the needs that can motivate them to
enhance their contribution level. These techniques will assist in improving the present
performance level of employees in The Hoxton hotel.
Workplace optimisation: It is recommended that according to the prevailing situations of
post-covid-19 scenario. Organisations have to work towards creating a physical
workplace that can assist employees in maximisation of their present contribution. For
this human resource leader of The Hoxton hotel is recommended to work towards
optimising the workforce planning. It is one of the suitable strategies to add value to the
present functioning of employees.
Positive employee experience: The present pandemic of covid-19 has created a challenge
for the human resource leaders as they have to manage a completely different situation.
There is a need to establish a link between the present requirement of the organisation
and the individual requirement of employees. It is recommended in relation to The
Hoxton hotel that human resource leaders have to work towards promoting employee
engagement.
Effective employee engagement is one of the helpful techniques that can help in
building up a strong relationship between employers and employees. It will increase
employee participation in different functional areas according to their present roles and
responsibilities.
23
Some of the recommendations that are drawn for the human resource department of The Hoxton
hotel with regards to the above-made discussion and analysis are mentioned below:
Effective performance management: It is one of the most crucial aspects of talent
management strategy for effective performance management techniques. In The Hoxton
hotel, the human resource department can build up a link between the employees so that
they are able to understand their present mindset. For this, there is a requirement to have
regular conversations with the employees by using the participative and democratic
leadership style of management.
Use of motivation techniques: There are several effective motivation theories such as
Maslow need hierarchy theory and Herzberg motivation theory. All this can be applied
practically in the context of employees to identify the needs that can motivate them to
enhance their contribution level. These techniques will assist in improving the present
performance level of employees in The Hoxton hotel.
Workplace optimisation: It is recommended that according to the prevailing situations of
post-covid-19 scenario. Organisations have to work towards creating a physical
workplace that can assist employees in maximisation of their present contribution. For
this human resource leader of The Hoxton hotel is recommended to work towards
optimising the workforce planning. It is one of the suitable strategies to add value to the
present functioning of employees.
Positive employee experience: The present pandemic of covid-19 has created a challenge
for the human resource leaders as they have to manage a completely different situation.
There is a need to establish a link between the present requirement of the organisation
and the individual requirement of employees. It is recommended in relation to The
Hoxton hotel that human resource leaders have to work towards promoting employee
engagement.
Effective employee engagement is one of the helpful techniques that can help in
building up a strong relationship between employers and employees. It will increase
employee participation in different functional areas according to their present roles and
responsibilities.
23
Chapter 6: Conclusions
It can be concluded from the above-discussed aspects that talent management is one of the
crucial aspects of every organisation. Effective talent management strategies help organisations
in dealing with the impact of the covid-19 pandemic. There are many different strategies that can
be formulated in order to enhance the present contribution of employees. It is the need of the
organisations to work towards effective talent management practices that can lead to fulfilling
the performance gap in the organisation after the post-pandemic period. The hospitality
organisation has suffered massive destruction because of the changing preferences of customers.
In the case of this sector, the major responsibility of the management is to use some of the
effective motivation techniques in order to manage their talent. It can be summarised that
effective talent management strategies have always contributed in order to maintain the
productivity of both employees and organisations as a whole.
Reflection:
Performance reflection: The present report is based on analysing the different talent
management strategies that can affect the overall functioning of organisations. This report has
been very helpful in analysing the way different skills and present base of knowledge can assist
in the process of successful completion of particular report. My present researching and
management skills have been very helpful in analysing the different perspectives of the laid
research aims and objectives. Thus, communications skills have also helped me in managing
different activities in the research project. In some areas I have faced difficulties that are dealing
with conflicting situations between all the team members. In future I need to work up on my
collaborative and conflict management skills that can help me in dealing with different
perspectives of team management in a research work.
24
It can be concluded from the above-discussed aspects that talent management is one of the
crucial aspects of every organisation. Effective talent management strategies help organisations
in dealing with the impact of the covid-19 pandemic. There are many different strategies that can
be formulated in order to enhance the present contribution of employees. It is the need of the
organisations to work towards effective talent management practices that can lead to fulfilling
the performance gap in the organisation after the post-pandemic period. The hospitality
organisation has suffered massive destruction because of the changing preferences of customers.
In the case of this sector, the major responsibility of the management is to use some of the
effective motivation techniques in order to manage their talent. It can be summarised that
effective talent management strategies have always contributed in order to maintain the
productivity of both employees and organisations as a whole.
Reflection:
Performance reflection: The present report is based on analysing the different talent
management strategies that can affect the overall functioning of organisations. This report has
been very helpful in analysing the way different skills and present base of knowledge can assist
in the process of successful completion of particular report. My present researching and
management skills have been very helpful in analysing the different perspectives of the laid
research aims and objectives. Thus, communications skills have also helped me in managing
different activities in the research project. In some areas I have faced difficulties that are dealing
with conflicting situations between all the team members. In future I need to work up on my
collaborative and conflict management skills that can help me in dealing with different
perspectives of team management in a research work.
24
REFERENCES
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Techniques. In Scholarly Communication and the Publish or Perish Pressures of
Academia (pp. 45-73). IGI Global.
Batallán, G., 2019. Anthropology and Research Methodology. In Oxford Research Encyclopedia
of Education.
Brown, J.M., 2017. A dialogical research methodology based on Buber: Intersubjectivity in the
research interview. Journal of Family Therapy, 39(3), pp.415-436.
Disemadi, H.S. and Shaleh, A.I., 2020. Banking credit restructuring policy amid COVID-19
pandemic in Indonesia. Jurnal Inovasi Ekonomi, 5(02).
Eisend, M. and Kuss, A., 2019. Research methodology in marketing. Springer International
Publishing.
Flick, U., 2020. Introducing Research Methodology: Thinking Your Way Through Your Research
Project. Sage.
González-Torres, T., Rodríguez-Sánchez, J.L. and Pelechano-Barahona, E., 2020. Managing
relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of
COVID-19 and the hospitality industry in Spain. International Journal of Hospitality
Management, 92, p.102733.
Healey, N.M., 2017. Reflections on the value of insider research as a qualitative research
methodology. SAGE Publications Ltd.
Jackson, E.A., 2018. Research Methodology in the social sciences: Perspectives on Sierra
Leone. Lulu. com.
Johnson, L.L., Gibbs Grey, T.D. and Baker-Bell, A., 2017. Changing the dominant narrative: A
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Lai, Y.L. and Palmer, S., 2018. Understanding evidence-based coaching through the analysis of
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guide for practitioners (pp. 80-90). Taylor & Francis.
Lübbeke, A., 2018. Research methodology for orthopaedic surgeons, with a focus on
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Moores, D., 2017. Research methodology in deaf education: Early efforts. Research in deaf
education: Context, challenges, and considerations, pp.35-54.
Oseni, K., Dingley, K. and Hart, P., 2018. Instant messaging and social networks: The
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Sengupta, D., 2020. Taxonomy on ambient computing: a research methodology
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25
Books & Journal
Babariya, N.A. and Gohel, A.V., 2017. Research Methodology: Design, Method, and
Techniques. In Scholarly Communication and the Publish or Perish Pressures of
Academia (pp. 45-73). IGI Global.
Batallán, G., 2019. Anthropology and Research Methodology. In Oxford Research Encyclopedia
of Education.
Brown, J.M., 2017. A dialogical research methodology based on Buber: Intersubjectivity in the
research interview. Journal of Family Therapy, 39(3), pp.415-436.
Disemadi, H.S. and Shaleh, A.I., 2020. Banking credit restructuring policy amid COVID-19
pandemic in Indonesia. Jurnal Inovasi Ekonomi, 5(02).
Eisend, M. and Kuss, A., 2019. Research methodology in marketing. Springer International
Publishing.
Flick, U., 2020. Introducing Research Methodology: Thinking Your Way Through Your Research
Project. Sage.
González-Torres, T., Rodríguez-Sánchez, J.L. and Pelechano-Barahona, E., 2020. Managing
relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of
COVID-19 and the hospitality industry in Spain. International Journal of Hospitality
Management, 92, p.102733.
Healey, N.M., 2017. Reflections on the value of insider research as a qualitative research
methodology. SAGE Publications Ltd.
Jackson, E.A., 2018. Research Methodology in the social sciences: Perspectives on Sierra
Leone. Lulu. com.
Johnson, L.L., Gibbs Grey, T.D. and Baker-Bell, A., 2017. Changing the dominant narrative: A
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Smits, M., Staal, J.B. and Van Goor, H., 2020. Could Virtual Reality play a role in the
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What is the Impact of COVID-19 on the Global Hospitality Industry?, 2020 [online], available
through<https://www.hospitalitynet.org/opinion/4098062.html>
Talent management in the hospitality industry, 2020 [online], available
through<https://www.cabi.org/leisuretourism/news/65150>
Strategic talent management for the post-pandemic world, 2020 [online], available
through<https://www.mckinsey.com/business-functions/organization/our-insights/the-
organization-blog/strategic-talent-management-for-the-post-pandemic-world
Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?, 2019[online], available
through<ps://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/
hospitality-and-covid-19-how-long-until-no-vacancy-for-us-hotels>
26
rehabilitation after COVID-19 infection?. BMJ open sport & exercise medicine, 6(1),
p.e000943.
Online
What is the Impact of COVID-19 on the Global Hospitality Industry?, 2020 [online], available
through<https://www.hospitalitynet.org/opinion/4098062.html>
Talent management in the hospitality industry, 2020 [online], available
through<https://www.cabi.org/leisuretourism/news/65150>
Strategic talent management for the post-pandemic world, 2020 [online], available
through<https://www.mckinsey.com/business-functions/organization/our-insights/the-
organization-blog/strategic-talent-management-for-the-post-pandemic-world
Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?, 2019[online], available
through<ps://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/
hospitality-and-covid-19-how-long-until-no-vacancy-for-us-hotels>
26
Appendix:
Ethical form:
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use
of data collected from human participants are required to gain ethical approval
before commencing their research. Please answer all relevant questions and note
that your form may be returned if incomplete.
Section 1: Basic Details
Project title: An investigation into the role of talent management framework and
future implications within organisation.
Student name and ID number:
Intended research start date: 11/11/2020
Intended research end date: 02/02/2021
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews Questionnaires Observation Use of Personal
Records
Data Analysis Action Research Focus Groups Other
(please specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes No
Who are the participants? Tick all that apply: Ages 12-16 Ages 17-18
Adults
How will participants be recruited (identified and approached)?
Through random sampling under probability sampling 30 employees the Hoxton
Hotel
Describe the processes you will use to inform participants about what you are
doing:
Through Email
How will you obtain consent from participants? Will this be written? How will it be
27
Ethical form:
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use
of data collected from human participants are required to gain ethical approval
before commencing their research. Please answer all relevant questions and note
that your form may be returned if incomplete.
Section 1: Basic Details
Project title: An investigation into the role of talent management framework and
future implications within organisation.
Student name and ID number:
Intended research start date: 11/11/2020
Intended research end date: 02/02/2021
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews Questionnaires Observation Use of Personal
Records
Data Analysis Action Research Focus Groups Other
(please specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes No
Who are the participants? Tick all that apply: Ages 12-16 Ages 17-18
Adults
How will participants be recruited (identified and approached)?
Through random sampling under probability sampling 30 employees the Hoxton
Hotel
Describe the processes you will use to inform participants about what you are
doing:
Through Email
How will you obtain consent from participants? Will this be written? How will it be
27
made clear to participants that they may withdraw consent to participate at any
time?
By providing all the information to all of them through written consent that is
taken through verbal and written manner.
Studies involving questionnaires: Will participants be given the option of
omitting questions they do not wish to answer? Yes No
If No please explain why below and ensure that you cover any ethical issues
arising from this
(Write your explanation here)
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? Yes No
Will participants be given information about the findings of your study? (This
could be a brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the GDPR 2018 Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
Researcher
Will mobile devices such as USB storage and laptops be used? Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In computer system
How long will the data and records be kept for and in what format?
For longer time
Will data be kept for use by other researchers? Yes No
If Yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical
28
time?
By providing all the information to all of them through written consent that is
taken through verbal and written manner.
Studies involving questionnaires: Will participants be given the option of
omitting questions they do not wish to answer? Yes No
If No please explain why below and ensure that you cover any ethical issues
arising from this
(Write your explanation here)
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? Yes No
Will participants be given information about the findings of your study? (This
could be a brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the GDPR 2018 Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
Researcher
Will mobile devices such as USB storage and laptops be used? Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In computer system
How long will the data and records be kept for and in what format?
For longer time
Will data be kept for use by other researchers? Yes No
If Yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical
28
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concerns? If so, please outline how you will deal with these:
(Write your answer here)
Research Ethics: Ethics are very important to be adhered in case of a research
work as it describes the process of taking information from the respondents by
taking their consent with respect to confidentiality of the information that is
collected from them. It is assured that the overall information is not used for any
other purpose apart from the objective of achieving the laid down objectives.
Section 6: Declaration
I have read, understood and will abide by the College’s Research and Ethics
Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics
issues that may arise in the course of my research.
Name: Date:
Please submit your completed form and the proposal in the designated
section on Moodle (Turnitin)
Questionnaire
Questionnaire
Q1.) Do you feel that present situation of COVID virus has affected
organisations in a negative manner?
Frequency
a) Yes 20
b) No 10
Q2.) What are the major impact that have been created because of Frequency
29
(Write your answer here)
Research Ethics: Ethics are very important to be adhered in case of a research
work as it describes the process of taking information from the respondents by
taking their consent with respect to confidentiality of the information that is
collected from them. It is assured that the overall information is not used for any
other purpose apart from the objective of achieving the laid down objectives.
Section 6: Declaration
I have read, understood and will abide by the College’s Research and Ethics
Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics
issues that may arise in the course of my research.
Name: Date:
Please submit your completed form and the proposal in the designated
section on Moodle (Turnitin)
Questionnaire
Questionnaire
Q1.) Do you feel that present situation of COVID virus has affected
organisations in a negative manner?
Frequency
a) Yes 20
b) No 10
Q2.) What are the major impact that have been created because of Frequency
29
COVID virus and is affecting your organisation?
a) Changes in internal functioning 10
b) Reduction in revenue 5
c) Changes in duties and responsibilities of employees 5
d) High requirement for adherence of rules 7
e) Any other such related impact 3
Q3.) According to you, what is the role of effective talent management
strategies at The Hoxton hotel?
Frequency
a) Enhancing organsuiation performance 10
b) Achievement of higher productivity on part of employees 5
c) Dealing with uncertainties 5
d) Working towards achievement of competitive advantage 7
e) Other 3
Q4.) Do you agree with the point that effective talent management
strategies can assist The Hoxton in dealing with the threat imposed by
COVID 19 virus?
Frequency
a) Agree 10
b) Disagree 10
c) May be 10
Q5.) Do you believe that proper talent management strategies have been
adopted by the human resource department at The Hoxton?
Frequency
a) Yes 15
b) No 5
c) In some instances only 10
30
a) Changes in internal functioning 10
b) Reduction in revenue 5
c) Changes in duties and responsibilities of employees 5
d) High requirement for adherence of rules 7
e) Any other such related impact 3
Q3.) According to you, what is the role of effective talent management
strategies at The Hoxton hotel?
Frequency
a) Enhancing organsuiation performance 10
b) Achievement of higher productivity on part of employees 5
c) Dealing with uncertainties 5
d) Working towards achievement of competitive advantage 7
e) Other 3
Q4.) Do you agree with the point that effective talent management
strategies can assist The Hoxton in dealing with the threat imposed by
COVID 19 virus?
Frequency
a) Agree 10
b) Disagree 10
c) May be 10
Q5.) Do you believe that proper talent management strategies have been
adopted by the human resource department at The Hoxton?
Frequency
a) Yes 15
b) No 5
c) In some instances only 10
30
Q6) What are some of the factors that posses a direct impact on the
increasing effectiveness of talent management process at The Hoxton?
a) Offering training and development facilities 12
b) Providing career development opportunities 8
c) Using of participative leadership style 10
Q7) What is major role played by talent management strategies in
overcoming threat arsing from COVID 19 pandemics?
a) Accepting the change in organisation functioning 10
b) Ensuring optimum utilisation of resources 4
c) Working according to changing customer requirements 6
d) Assisting organisation to maintain present revenue 10
Q 8) what can be some of the challenges that are affecting the present
talent management strategies of The Hoxton hotel?
a) Dissatisfaction amongst the existing workforce 10
b) Negative working environment 10
c) Fast changing external environment 5
d) Any other reason 5
Q9) Do you believe that effective Talent management strategy is
necessary for the purpose of managing COVID 19 impact in The Hoxton
hotel?
a) Yes 10
b) No 6
c) In some instances only 14
Q10.) Provide some recommendations to the Human resources
department of The Hoxton hotel to manage their talent management
strategies in order to deal with the impact of COVID 19
31
increasing effectiveness of talent management process at The Hoxton?
a) Offering training and development facilities 12
b) Providing career development opportunities 8
c) Using of participative leadership style 10
Q7) What is major role played by talent management strategies in
overcoming threat arsing from COVID 19 pandemics?
a) Accepting the change in organisation functioning 10
b) Ensuring optimum utilisation of resources 4
c) Working according to changing customer requirements 6
d) Assisting organisation to maintain present revenue 10
Q 8) what can be some of the challenges that are affecting the present
talent management strategies of The Hoxton hotel?
a) Dissatisfaction amongst the existing workforce 10
b) Negative working environment 10
c) Fast changing external environment 5
d) Any other reason 5
Q9) Do you believe that effective Talent management strategy is
necessary for the purpose of managing COVID 19 impact in The Hoxton
hotel?
a) Yes 10
b) No 6
c) In some instances only 14
Q10.) Provide some recommendations to the Human resources
department of The Hoxton hotel to manage their talent management
strategies in order to deal with the impact of COVID 19
31
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pandemic…………..
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Gantt chart:
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