Analyzing the Effectiveness of Globalisation on Business Success: A Study on Hennes & Mauritz
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This presentation analyzes the impact of globalisation on the success of Hennes & Mauritz, a multinational clothing retail company. It explores the concept of globalisation, benefits derived by H&M, and the interrelationship between globalisation and business success.
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Table of Content Title of Project Introduction Research Objectives Research Questions Data Analysis Conclusion References
Title of Project "To analyse the effectiveness of Globalisation and its influence on business success". A study on Hennes & Mauritz.
Introduction Globalisation is recognised as the historical process that results of human innovation and technological advancement or progress. It basically refers to the developing integration of economies across the globe, especially by the movement of goods, services and capital around the borders. In the economy of 21st Century globalisation has transformed the economic, social, educational, and political landscape in a profound and ineradicable way. Hennes & Mauritz is the chosen organisation for this particular project. It is a Swedish multinational clothing retail company.
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Research Objectives The significant objectives of this research are associated as below: To understand the concept of globalisation. To determine the benefits that are derived by Hennes & Mauritz through its globalised operations. To identify the potential impact of globalisation on the on the growth and success of Hennes & Mauritz. Toascertaintheinterrelationshipamongglobalisationandbusiness success of H&M.
Research Questions The essential questions of the research are described as under: What is the concept of globalisation? WhatarethebenefitsderivedbyHennes&Mauritzthroughits globalised operations? What is the potential impact of globalisation on the on the growth and success of Hennes & Mauritz? What is the interrelationship among globalisation and business success of H&M?
Data Analysis This refers as the most essential aspect of investigation work, thus in this data and information has to be analysed for the purpose of reachingatthepotentialresultsoroutcome.Inthissection information has been analysed through thematic analysis as in this various themes have been prepare that covers the aim and objectives of the research in appropriate manner. This section of the research is considered to be the most essential aspect of the research that signifies the outcome and results of the project in proper way.
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Theme : The globalised business operations are beneficial for fashion industry. Does the globalised business operations are beneficial for fashion industry? Freque ncy Yes35 No5 YesNo 0 5 10 15 20 25 30 35 35 5 Frequency
Theme: Different benefits are derived by Hennes & Mauritz through its globalised business operations. Q3) What benefits are derived by Hennes & Mauritz through its globalised business operations? Freque ncy Competitive advantage16 Diversification12 Access to talent12 Competitive advantageDiversificationAccess to talent 0 2 4 6 8 10 12 14 16 16 1212 Frequency
Theme: The potential impact of globalisation on the growth opportunities of a country. Q6) What are the potential impact of globalisation on the growth opportunities of a country? Freque ncy Foreign Direct Investment14 Technological innovation12 Economies of Scale14 Foreign Direct Investment Technological innovation Economies of Scale 11 11.5 12 12.5 13 13.5 14 14 12 14 Frequency
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Conclusion From the description of the above given project it has been concluded that globalisation is also known as international business, Now a day's globalisation is the major consideration of each business organisation is to expand their business operations at global level in respecttoattaininghighergrowthandsuccesswithinthe commercial centre. Globalised business operations are valuable for the economic growth of a country.
References Kolk, A., 2016. The social responsibility of international business: FromethicsandtheenvironmenttoCSRandsustainable development.Journal of World Business. 51(1). pp.23-34. Peng, M. W., 2016.Global business. Cengage learning. Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e- commerceforSMEsinaglobalizingbusinessenvironment. Procedia-Social and Behavioral Sciences.150. pp.35-45. Wild, J. J., Wild, K. L. and Han, J. C., 2014.International business. Pearson Education Limited.