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Customer Perception of Mobile Phone: A Study on Samsung

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Added on  2023-03-24

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This research project explores the customer perception of mobile phones, specifically focusing on Samsung. It analyzes factors such as age, gender, brand preference, reasons for use, frequency of purchase, and technological components considered. The study also examines the influence of demographic factors on purchasing decisions and evaluates Samsung's ability to fulfill customer requirements and satisfaction. The findings provide valuable insights for understanding customer preferences in the mobile phone industry.

Customer Perception of Mobile Phone: A Study on Samsung

   Added on 2023-03-24

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RESEARCH PROJECT
Customer Perception of Mobile Phone: A Study on Samsung_1
Introduction
Technological industry is that sector which offers a
wide range of product and services for both customer
and other businesses. This sector contains the
businesses revolving around the manufacturing of
electronic, creation of software, computers and
information technology related product and services.
This industry is very flexible and dynamic because
due to the increasing development and changes,
various innovation and creation is being come in this
sector.
Customer Perception of Mobile Phone: A Study on Samsung_2
Theme 1: Age
Interpretation and analysis: In the interview, researcher
found that there are many of customer having age of
20 to 30year. Among 20 customers 15 are of the 20 to
30 age group old customers and 5 are less than 20-
year-old.
Customer Perception of Mobile Phone: A Study on Samsung_3
Theme 2: Gender
Interpretation and analysis: In the interview, researcher
has found that there is half male and half female
candidate in the interview so collected data has
included the perception and view of the male and
female candidate related to the mobile phone
purchasing.
Customer Perception of Mobile Phone: A Study on Samsung_4

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