Research Project

Research Project
Task- 3

INTRODUCTION
In order to ensure success of organization it is significant to
engage their employees. Along with this, it has been also
measured that employee feels highly satisfied if they have been
engaged in the organizational activities and process as it builds
sense of belongingness and commitment towards the
organization.

RESEARCH METHODOLOGY
• Research approach- inductive Approach
• Research Philosophy- interpretivism
• Research design- Descriptive design
• Sampling- Random sampling
• Method of collection-
Primary sources: Questionnaire
Secondary sources: Books and Journals

Data Analysis

Theme 1: Employees are satisfied with the existing working
environment
Yes No
0
2
4
6
8
10
12
14
16 15
10
Employees are satisifed with the existing working environment
Column B

Theme 2: Employees do not feel valued at work
Employees are not valued at the workplace
Yes
No

Theme 3: Practices are used by your employer for involving
their views
Conducting individual meeting Suggestion schemes
11.4
11.6
11.8
12
12.2
12.4
12.6
12.8
13
Practices used by employer for involving employees
Column E

Theme 4: Employer really value your suggestions and thoughts
in the organization
Employers frequently values the suggestions given by
employees
Frequently
Rarely
Sometimes

Theme 5: Employees are satisfied with the recognition systems
Satisfied Dissatisfied
0 1 2 3 4 5 6 7 8 9 10
Employees are satisifed with the recognition system
Column C

Theme 6: Morrison focuses on team engagement
15
10
Morrisons focuses on team engagement
Yes
No

3.3 Recommendations and justification areas for further
consideration
From the above aforementioned report it has been recommended that
managers or employer of Morrisons should focuses on different strategies in
order to enhance the employee engagement with the individual level of
performance. The foremost recommended strategy is promoting two-way
communication within the supermarket. With the help of enabling effective
communication they can easily engage the views of employees within the
organisation. It has been assessed that clear and consistent communication
among the employees results as an expected way for engaging their
workforce.

Cont.
It has been also recommended that in future the study might also be conducted
within the hospitality or any other industry as the employee engagement also
plays significant role in other industries and sectors.

REFERENCES
Sashi, C.M., 2012. Customer engagement, buyer-seller
relationships, and social media. Management decision, 50(2),
pp.253-272.
Sekaran, U., 2006. Research Methods for Business: A Skill
Building Approach. John Wiley & Sons
Vivek, S.D., Beatty, S.E. and Morgan, R.M., 2012. Customer
engagement: Exploring customer relationships beyond
purchase. Journal of Marketing Theory and Practice, 20(2),
pp.122-146.

Thank You