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Application of TQM in Starbucks

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Added on  2023-03-31

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This presentation focuses on the application of Total Quality Management (TQM) in Starbucks. It includes the research project outline, objectives, methodology, and outcomes. The presentation also discusses the quality system acquired by Starbucks, the effectiveness of TQM as a process, customer satisfaction, implementation process, current plan focus on quality, top management agreement for TQM implementation, and the level of satisfaction considering TQM application in the organization.

Application of TQM in Starbucks

   Added on 2023-03-31

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Application of TQM
in Starbucks
Application of TQM in Starbucks_1
Research Project Outline
Aim:
• “To analyse the requirement of application of TQM in
Starbucks.” This is the main aim of the research study.
Objectives:
• To understand the basics of total quality management.
• To analyse the benefits of TQM in application in Starbucks.
Application of TQM in Starbucks_2
Research Project Specification
Following research questions have been formulated for the present
research:
• What is total quality management?
• What are the benefits and disadvantages of total quality
management?
• Is it profitable to apply TQM in Starbucks?
Application of TQM in Starbucks_3
Research Methodology
• Data Collection: Primary data collection with help of a
questionnaire
• Research Approach: Inductive
• Research Philosophy: Interpretivism
• Sampling: Random sampling with 30 employees as the
sample.
Application of TQM in Starbucks_4

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