Research Project on Mercedes-Benz

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
OVERVIEW OF TOPIC.............................................................................................................1
BACKGROUND OF RESEARCH.............................................................................................1
RATIONALE OF TOPIC...........................................................................................................1
RESEARCH AIMS.....................................................................................................................2
RESEARCH OBJECTIVES.......................................................................................................2
RESEARCH QUESTIONS.........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
The concept of globalisation.......................................................................................................2
The factors which helps Mercedes-Benz in getting success in international market..................3
The relationship between globalisation and business success of Mercedes-Benz......................4
Recommendations about strategies which leads globalisation to business success....................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
TIME SCALE................................................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................11
CHAPTER 5: RESERACH OUTCOME.......................................................................................21
CHAPTER 6: REFLECTION AND RECOMMENDATIONS....................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24
APPENDICES...............................................................................................................................26
Research Proposal Form...........................................................................................................26
Research Ethics approval form.................................................................................................32
Questionnaire............................................................................................................................36

TITLE:
“To examine the impact of globalisation on business success.” A case on Mercedes-Benz.
CHAPTER 1: INTRODUCTION
OVERVIEW OF TOPIC
Globalisation refers to the process in which integration and co- relation among
consumers, organisations, political parties, etc. is possible. Hence while conducting business
operations at international level, then it is essential to perform operations in effective and
relevant manner in order to compete with other organisation and maintain good brand image
(Ariely, 2012). With globalisation of organisation, there might be positive or negative impact on
business profits, revenues, sales, etc. Globalisation of business operations can be possible with
proper planning, organising, selecting resources from best and relevant manner. In international
market, changes are taking place very rapidly such as change in consumer demand, technological
changes, more competition, etc. are the reasons which affects business operations. This research
is based on Mercedes-Benz which is brand in auto-mobile sector. Mercedes-Benz was
established in 1886 provides premium class cars to consumers.
BACKGROUND OF RESEARCH
In this research, there is discussion about impact of globalisation on business. There are
some changes required in business operations while performing operations at international level.
In order to maintain proper working at globalise level, it is essential to accept changes which are
taking at international level. Mercedes-Benz is the organisation which operates in different parts
of world such as UK, USA, India and other countries. Hence managers of Mercedes-Benz takes
care about trend, culture, requirements of people as per change in their geographical region. This
helps to make long term relations with consumers. In order to enter in new market, there are
different modes such as joint venture, franchise, take over, acquisition, etc. Managers of
Mercedes-Benz has to select one because it helps to enter in new market (Asongu and De Moor,
2017).
RATIONALE OF TOPIC
Research is the process in which in- depth analysis is done for gaining and enhancing
knowledge about specific topic. Importance behind conducting this research is to analyse impact
1

of globalisation on business success. With expansion of business, there is increment in sales
which helps organisation to improves profitability and products. But there are some factors
which has to be considered by managers to get positive impact. For instance: in case of change in
consumer demand, then it is responsibility of managers at Mercedes-Benz to alter their products
and services in order to get positive change (Byram and Parmenter, 2012).
RESEARCH AIMS
To examine the impact of globalisation on business success which leads to long term
sustainability in industry.
To examine the impact of globalisation in making business successful. A study on Mercedes-
Benz.
RESEARCH OBJECTIVES
 To understand the concept of globalisation.
 To determine the factors which helps Mercedes-Benz in getting success in international
market.
 To analyse the relationship between globalisation and business success of Mercedes-
Benz.
 To recommend the strategies which leads globalisation to business success.
RESEARCH QUESTIONS
 Do you understand the concept of globalisation?
 What are the factors which helps Mercedes-Benz in getting success in international
market?
 Which type of relationship lies between globalisation and business success of Mercedes-
Benz?
 What are the recommendations which leads globalisation to business success?
CHAPTER 2: LITERATURE REVIEW
The concept of globalisation
According to Bresler and Stake, 2017.globalisation refers to the process in which
business operations are performed at international level. This gives positive impact on sales,
profits and revenues of association because consumer base gets increased. In globalisation, there
are intensification of political, economical, social and cultural factors of countries. Globalisation
2

of business can be done with participation of political parties of two or more countries. Top level
managers of Mercedes-Benz has to consider economic factors of foreign country because this
affects operations in negative manner. It is relevant because there are difference in economic
rates, tax policies of different countries. Globalisation has many advantages as well as
disadvantages, so in this case, managers of Mercedes-Benz has to analyse external market and
then take actions accordingly.
For instance: manager are thinking to launch outlet in developing country such as Niger,
Ethopia, Chad, Burundi, Benin, etc. so in this case, managers of Mercedes-Benz has to analyse
political, economic, social factor of particular geographical region. In case of improper analysis
and planning, there is negative impact on brand image of Mercedes-Benz. Hence it is clear that
globalisation can be succeed with proper planning. In order to operate business at international
level, it is responsibility of managers to perform operations according to external market. This
helps to analyse market trend and then perform operations accordingly.
With globalisation of business there is positive impact on business operations in the form
of good profits, brand image, etc. While there is negative impact as well as if business operations
are not performed according to geographical region (Clarke, 2013). Hence it is concluded that
managers of Mercedes-Benz has to frame policies such as proper communication, marketing
strategy, proper regulation of employment laws, communication with workforce, etc. Hence
these policies are beneficial for achieving business aims and objectives such as good profits,
business expansion, good brand image, etc.
The factors which helps Mercedes-Benz in getting success in international market
Mercedes-Benz is the company which provides premium class cars to consumers. Target
market for Mercedes-Benz are upper class consumers of society. This organisation is best
because they have best quality services with quick after sales services, etc. hence these are the
factors which attracts consumers. According to Brian Abner, when managers of Mercedes-Benz
expand their business at international market, then many components such as culture, legal rules
and regulations etc. has to be considered to get positive return. These factors are discussed as
under-
Culture- Culture refers to the trend which has to be followed by specific geographical
region. There is difference in culture, values and ethics of consumers as per change in region, so
in this case managers of Mercedes-Benz has to analyse it before expanding business at other
3

countries. For instance: there is trend of cars for people who resides at UK because this is their
living of standards and this is their basic need. While at developing countries such as Ethopia
majority of people do not have good income so they can not afford high budget cars. Hence in
this case managers of Mercedes-Benz has to advertise product accordingly (Conversi, 2012).
Legal and regulatory barriers- There are some legal rules and regulations which are
required to be followed by managers of Mercedes-Benz in order to operate in some country.
Foreign government consideration- There are some regulations of foreign country which
affects business operations in negative or positive manner. Mercedes-Benz can hire personnel
which provide them complete information about legal regulation. As government plays crucial
role in international business, so in this case prior approval, proper documentations, etc. are
required to understand. With this it is ease to enter in new market and possibilities of government
interference is less. For e.g. in case of developing nations there are some strict laws and
government policies which affects business expansion. Hence prior to expand business these
policies has to analysed (Doiz, Lasagabaster and Sierra, 2013).
Business case- There is requirement of analysing case of business, sector in which
Mercedes-Benz deals, etc. This helps to make changes which is significant and relevant for
setting up business in international market. With proper information about company, it is easy to
expand business by communicating information about their core operations. There is feasibility
in external environment of country, so business case provides appropriate information to expert
person. With business case it is easy to provide information about area of working. Business
operations are performed at international market with interference of some existing people.
There is requirement of trade mark and other intellectual rights which is significant for
performing operations in more safe and secure environment.
Business at new market can be extended with different modes such as partnership, joint
venture, export, franchise, etc. hence managers of Mercedes-Benz has to analyse method of
entering. This helps to expand operations in new market because this ease in entering in new
market and expanding business.
The relationship between globalisation and business success of Mercedes-Benz
Globalisation of business refers to process in which business operations are performed in
more than one country. Hence there is improvement in operations because there is requirement
of change in plans and policies. In order to maintain changes it is essential to perform operations
4

in effective and relevant manner (Findlay and et. al., 2012). There is requirement of different
resources such as employees, finance, etc. then it is important of managers of Mercedes-Benz to
analyse changes. There is positive outcome when managers of Mercedes-Benz analyse external
market and perform business operations accordingly.
Business success refers increment in sales, profits, improving brand image, good
consumer base, etc. This can be possible with expansion of business. Hence it is clear that there
is positive relationship between globalisation of operations and business success. As there is
competition at international level, so managers of Mercedes-Benz has to analyse external market
such as competitors policies, pricing strategies, etc. helps to sustain in market for longer period.
There is different in trend, fashion, culture, income level, etc. for various countries, so it must be
considered by managers.
As Mercedes-Benz deals in auto-mobile sector, so in this case, it is important to analyse
demand of consumers and then market product among them. For instance managers of
Mercedes-Benz wants to operate in under developed countries such as Ethopia, then in this case
people residing in thus country have low income, hence in this case it is beneficial to launch low
budget cars. People prefer to purchase it and this helps to maintain long term, existence in
country. Marketing strategies such as television advertisement, social media, etc. must be
familiar to people who are residing in such countries (Gale and et. al., 2013).
Hence it is concluded that there is positive relationship between globalisation and
business success. But managers of Mercedes-Benz has to analyse market regularly, perform
operations according to society value. Hence this helps to maintain long term relations with
consumers which helps in expansion of business and earning good revenues.
Recommendations about strategies which leads globalisation to business success
There are different strategies through which business organisation can expand in new
market. There is difference in working at national and international level. So managers of
Mercedes-Benz has to change their working style such as marketing advertisement is required to
be done with social media platform. As per requirement of consumer changes in quality, features
of car, engine, etc. For high cars, quality of after sales services, comfortable level of consumers,
etc. has to be considered by manager. According to Joanna Brassett there are some strategies
followed by managers of Mercedes-Benz to get positive impact-
5

Proper planning- Planning refers to basic management process which helps to formulate
resources optimally for achieving business objectives (Gardner, 2013). When managers of
Mercedes-Benz are thinking to launch new product in market, then they have to analyse type of
market, price of car, marketing strategies, type of consumer, etc. with these aspects it is easy to
correlated among demand of consumer and products marketed in society. When products is
within budget ad according to requirement of consumers, then it helps consumers to avail
services and making long term relations with them.
Acquisition of resources- There is requirement of different resources such as finance,
employees, technology, etc. Hence in this case managers of Mercedes-Benz has to analyse these
resources which helps in promotion of business at international level. Managers of Mercedes-
Benz has to analyse requirement of resources and then acquire its sources. For instance, there is
requirement of steel, rubber, leather, iron, etc. then in this case managers has to plan sources
through which resources are acquired. It is essential because it helps to maintain cost and helps
to maintain quality of products and services. For instance: in developing countries labour is
cheap, so this is advantage for Mercedes-Benz in expansion of business (Ivanov and Webster,
2012).
Hiring of legal advisors- While operating business at new place there is lack of
knowledge about rules and regulation, registration laws, tax policies, etc. of particular
geographical region. Hence in order to study all these factors, it is essential that managers of
Mercedes-Benz has to hire legal advisor. This reduces policies of having any legal case against
organisation and business operations are performed in authentic manner.
Understand local and cultural nuances- There is difference in cultural values of
consumers who are residing in particular geographical region. Hence it is responsibility of
manager at Mercedes-Benz to properly analyse regarding cultural values, trends, etc. which helps
to perform actions according to particular geographical region. This helps to make long term
relations with consumers of Mercedes-Benz because advertisements, products are as per desire
of society. For instance: developed required high budget car with big size model because they
prefer to purchase care of relevant brands, while in developing countries, there is more traffic,
hence in this case managers of Mercedes-Benz has to provide and market size size cars.
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CHAPTER 3: RESEARCH METHODOLOGY
Research refer to the process in which data is collected in systematic manner to provide
relevant information about specific topic. Hence research is time consuming complex process.
There are different aspects which has to be considered by researcher to get appropriate and
relevant recommendations and interpretations (Kollman, 2016). It is responsibility of researcher
to formulate and then discuss researcher problems which helps to get appropriate
recommendations and conclusions which helps in enhance knowledge of reader and they are able
to understand it properly. Research methodology refers to process in which whole research is
divided into different parts. This is discussed as under-
Research philosophy- Research philosophy refers to the tendency under which research
project is performed. As in this research, there is discussion about globalisation, so it is easy with
the help of pragmatist research philosophy to enhance appropriate knowledge about it. Apart
from this there are two more research philosophy i.e. interpretivist and positivist. But in this
research pragmatist is best because this provides knowledge about new aspects which is
important for getting positive return.
Research approach- There are different approaches which is used in conducting research
to get positive outcome. There are different research approaches such as deductive, inductive
research approach which significant for getting appropriate outcome (Lane, 2013.). In this
research deductive approach is used which suits with pragmatist research which is relevant for
getting positive return from research. With deductive approach, observation of consumers can be
analysed so it is easy to get appropriate recommendation related to research topic.
Research strategy- Research strategy refers to the process which has to be followed by
researcher in order to achieve research aims and objectives. With forming strategy, it helps to
perform research in appropriate and reliable manner. This research is conducted in order to
analyse research topic which helps to get aims and objectives of research.
Research choice- Research choice is the method which so used in conducting research.
There are different methods which are used to conduct research, hence in this case it is
responsibility of researcher to collect best method to perform business operations in effective
manner. In this research, qualitative research is used which helps to get appropriate knowledge
related to research topic. Primary source of data is used which is significant to personal reviews
of respondents on specific topic (Mackenzie and et. al., 2012).
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Time horizon- Time is some of the crucial factor which researcher requires to conduct
research. There are different activities such as introduction, literature review, research
methodology, data analyse and interpretation, etc. which helps to get recommendations and
conclusions related to researcher topic. Time scale is the technique which is used to analyse time
required to conduct research. Hence it is easy for researcher to divide different activities within
slotted time.
Techniques, procedure and research instruments- This is the last layer in research
onion. As per this, there are some specific procedure, instruments, techniques which are used to
conduct research. With following proper tools, instruments outcomes of research is positive and
it is easy to give recommendations and conclusions over it. In this research, quantitative data,
qualitative data, primary and secondary source is used to conduct research which helps to get
appropriate and relevant information. When these sources are used then information is more
specific and reliable so it is easy to give recommendation and interpretations over it. Data is
collected with the help of qualitative and quantitative data (McCusker and Gunaydin, 2015).
As per quantitative data, information is collected in numerical terms which provides
knowledge about how much, how many, etc. Information collected with the help this source is
represented in the form of name, code, symbols, etc. because in this there is use off numerical
and statistical data. By using this method, it is easy for researcher to provide justification by
showing justified numerical data. In this method reviews can be collected with the hlp of survey
polls, questionnaire, etc.
Qualitative data refers to method which collects information in quality form. This method
is used to collect information on the basis of observation and does not represents in numerical
data. With this method, it is easy to get answer of “Why” when some specific interpretation is
given. In this method information is collected with the help of one to one interview, focus group,
etc.
In this research, qualitative research is used because this provides more authentic
information which helps to get reason behind some specified view, hence it is easy for researcher
to provide justification behind some interpretation.
Data source- Research is the process in which proper and in- depth analysis on some
relevant topic. This can be done with proper data collection and its interpretation. There are two
methods to collect data i.e. primary and secondary data. In primary source, information is
8

collected by research related to specific research topic (Mowforth and Munt, 2015). Hence
information collected from this method is authentic and relevant because collected through one
to one integration.
Secondary source for collecting information refers to method in which information is
gathered with the help of online sources, books, journals, magazines, etc. This data can be old
and irrelevant because published in pubic article. In this research both sources are used to
analyse and in- depth analysis can be done.
Sampling- Sampling refers to the method which is used to collect information and data
from some specific group of people from the crowd. There are two methods to collect of
sampling i.e. random and non random sampling. In this research, random sampling is used. As
per this method, respondents are selected without any biasness. Hence there is less possibility of
getting partiality in collecting information (Potrafke, 2015).
Research ethics- This research is conducted with proper ethics and code of conduct. This
is the major concern for readers hence information is collected from authentic and reliable
sources. This is significant to get positive outcome as recommendations and conclusions.
Research limitation- Research has some limitation such as lack of time and cost. While
conducting this research, there is requirement of more time to collect and interpretate data. As
there are may activities which has to be considered by researcher, so due to lack of financial
resources, secondary data can not collected in best and relevant manner.
Research reliability and validity- This research is conducted in best and reliable manner.
If any information is collected from secondary source, then appropriate links are mentioned in
notes. This shows authentic of data. Primary data is collected from employees and relevant data
is shown (Robertson, 2012).
Research budget- There is requirement of some specific amount of funds to conduct
research because thee are many activities such as introduction, literature review, data collection,
etc. In this research there is requirement of £ 450.
From the above discussion, it is easy to understand about prospects which is relevant and
significant for achieving business objectives of research. Hence it is clear that above mentioned
elements are essential to implement in appropriate manner because it helps to get positive
outcome. While conducting this research, there is use of qualitative research which provides
information about reasons of getting particular outcome. Questionnaire is the technique which is
9

used by researcher as part of primary data. Questionnaire contains set of questions which related
to research. This questionnaire is distributed among 50 workers of Mercedes-Benz to know there
perception about globalisation.
TIME SCALE
Time scale is the technique which is used to determine time required to conduct research.
As research is complex process and requires proper time to get authentic result. Hence with the
help of time scale, it is easy to distribute time to different activities. This also helps to create
awareness among team mates regarding synchronisation of activities (Rosière and Jones, 2012).
Gantt chart is the technique which is used to divide research activities with respect to their time
schedule. This also helps to provide information about current performance of research and
creates a relationship between research activities. Hence positive outcome can be achieved. This
research will completed within 10 weeks approximately.
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CHAPTER 4: DATA ANALYSIS
Data analysis refers to the process in which collected information are analysed to get
interpretation and recommendations to consumers. This research is based on globalisation, hence
with the help of employees it is easy to understand changes and strategies which are required to
be implemented at work place by managers of Mercedes-Benz. In this research, thematic
approach is sued to analyse data (Vaioleti, 2016). As per thematic approach, there is brief
discussion about question which is asked with respondents. With the help of this technique, it is
easy for readers to understand about question about research topic.
Questionnaire
Q1. Do you understand the concept of expansion of business at international level?
Yes
No
Q2. Does globalisation affect business success of Mercedes-Benz?
Yes
11

No
Q3. Which mode is best for Mercedes-Benz required to enter in new market?
Partnership/ Joint venture
Export/ Import
Franchise
Q4. Do marketing activities plays important role in operating business?
Yes
No
Q5. What are the resources required by managers of Mercedes-Benz in order to operate
successfully in international market?
Employees
Technology
Finance
All of the above
Q6. What are the advantages of expanding business at international level?
Economies of scale
Good consumer base
Increment in sales and revenues
Q7. What are the elements which helps Mercedes-Benz in getting success in international
market?
Culture
Legal and regulatory barriers
Foreign government consideration
Q8. What are the major challenges which managers of Mercedes-Benz face while
globalisation of business?
Competitive environment
Change in consumer demand
Lack of adaptability
Q9. What are the ways through which Mercedes-Benz can overcome issues faced while
globalisation of operations?
Proper planning
12

Employee engagement
Regular market analysis
Q10. Recommendations to Mercedes-Benz to get business success?
DATA INTERPRETATION
Theme 1: Concept of expansion of business at international level
Q1. Do you understand the concept of expansion of business
at international level?
Frequency
Yes 40
No 10
Interpretation- From the above discussed graph, out of 50 respondents, 40 respondents
are aware about concept of globalisation, while remaining 10 employees are not aware about it.
So it is interpreted that it is easy for manager of Mercedes-Benz to create awareness among small
group of people.
Theme 2: Affect of globalisation
13
Yes No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Q2. Does globalisation affect business success of Mercedes-
Benz?
Frequency
Yes 35
No 15
Interpretation- As per above mentioned graph, it is analysed that as per majority of
respondents i.e. 35 employees globalisation affects business in negative or positive manner.
While remaining 15 have view that globalisation does not affect business. So it is concluded atht
globalisation affects business.
Theme 3: Modes to enter in international market
Q3. Which mode is best for Mercedes-Benz required to enter
in new market?
Frequency
Partnership/ Joint venture 18
Export/ Import 12
Franchise 20
14
Yes No
0
5
10
15
20
25
30
35
35
15 Frequency

Interpretation- There are different types of entry mode in international market which
managers of Mercedes-Benz can adopt. After analysing pros and cons best among them must be
selected. As per above picture it is clear that out of 18 respondents partnership or joint venture is
best, 12 employees favours for export or import and remaining 20 favours for franchise. Hence it
is concluded that franchise is the best method to enter in new market for expansion.
Theme 4: Role of marketing activities
Q4. Do marketing activities plays important role in operating
business?
Frequency
Yes 34
No 16
15
Partnership/ Joint venture Export/ Import Franchise
0
2
4
6
8
10
12
14
16
18
20 18
12
20
Frequency

Interpretation- In expansion of business, there is involvement of different departments
such as marketing, HR, research and development department, etc. As per above mentioned
graph, it is concluded that out of 50 employees 34 says that marketing activities plays crucial
role remaining 16 says that this department is not relevant. Hence in this case, it is clear that
marketing activities has to be performed in effective manner which helps to attracts consumers.
Theme 5: Resources required to operate at international level
Q5. What are the resources required by managers of
Mercedes-Benz in order to operate successfully in
international market?
Frequency
Employees 10
Technology 18
Finance 10
All of the above 12
16
Yes No
0
5
10
15
20
25
30
35
34
16 Frequency

Interpretation- While operating business at international level, there are different
resources which helps to perform operations in best manner. As per above graph, it is clear that
according to 10 respondents work force is essential, 18 favours for technology aspect, 10 give
view for financial requirement and remaining 12 says that all the elements are required. Hence it
is clear that technology is main component which has to be considered by managers of
Mercedes-Benz while expansion of business.
Theme 6: Advantages of expanding business at international level
Q6. What are the advantages of expanding business at
international level?
Frequency
Economies of scale 13
Good consumer base 17
Increment inn sales and revenues 20
17
Employees Technology Finance All of the above
0
2
4
6
8
10
12
14
16
18
10
18
10
12
Frequency

Interpretation- From the above discussion, it is clear that there are some advantages with
the help of expansion of business at international level. As per 13 respondents, with globalisation
of business, economies of scale can be achieved, 17 employees say that good consumer base is
ready for Mercedes-Benz, while remaining 20 employees says that with globalisation increment
in sales is possible. Hence it is clear that with the help of change of globalisation of business
growth is possible.
Theme 7: Elements helps to get success at international level
Q7. What are the elements which helps Mercedes-Benz in
getting success in international market?
Frequency
Culture 14
Legal and regulatory barriers 19
Foreign government consideration 17
18
Economies of scale
Good consumer base
Increment inn sales and revenues
0
2
4
6
8
10
12
14
16
18
20
13
17
20
Frequency

Interpretation- There are some elements which has to be considered by managers of
Mercedes-Benz while conducting business operations at international level. As per 14
respondents, culture of particular geographical region is most important aspect which as to be
considered while globalisation of business. 19 employees favour that manger has to follow and
consider legal aspect while performing operations. While lastly 17 respondents has to consider
foreign government policies because they are the party which frames policies for legal and
ethical working. Hence at last, it is concluded that legal regulations has to be followed to get
success and possibilities of legal issues is less.
Theme 8: Challenges faced by managers of Mercedes-Benz
Q8. What are the major challenges which managers of
Mercedes-Benz face while globalisation of business?
Frequency
Competitive environment 10
Change in consumer demand 19
Change in political policies 21
19
Culture
Legal and regulatory barriers
Foreign government consideration
0
2
4
6
8
10
12
14
16
18
20
14
19
17
Frequency

Interpretation- There are many issues which arise while performing business operations
at international level because there is difference in political policies of every country. According
to 10 respondents competitive environment is issue at organisation. 19 employees have view that
change in consumer demand also affects business growth at international level. Remaining 21
employees feels that change in political policies affects business operations at international level.
Hence it is concluded that change in political policies is major issue faced by managers of
Mercedes-Benz while operating business at international level.
Theme 9: Ways to overcome issues in operating business
Q9. What are the ways through which Mercedes-Benz can
overcome issues faced while globalisation of operations?
Frequency
Proper planning 14
Employee engagement 16
Regular market analysis 30
20
Competitive environment
Change in consumer demand
Change in political policies
0
5
10
15
20
25
10
19
21
Frequency

Interpretation- As per above graph, it is clear that out of 50 respondents, 14 feels that
proper planning is done to overcome ways to deal with issues at international level. 16
respondents feels that employee engagement helps to provide knowledge about changes which
are required to be performed at international level. Remaining 30 respondents have view that
regular market is important component to deal with issue at international level. Hence it is
interpreted that managers at Mercedes-Benz has to make strategies for regular market and
regular interaction with employees.
CHAPTER 5: RESERACH OUTCOME
In this research, there are two methods to collect information i.e. primary and secondary
sales. As per change primary method, it is interpreted that according to 35 respondents
globalisation affects business. There are different modes of enter in international market i.e. joint
venture, export/ import, franchise, etc. Managers of Mercedes-Benz use appropriate mode which
is relevant according policies, cost, etc. Marketing department of Mercedes-Benz plays crucial
role in performing operations at international level. In order to operate at globalise level, there is
21
Proper planning
Employee engagement
Regular market analysis
0
5
10
15
20
25
30
14
16
30
Frequency

requirement of some resources such as work force, finance, etc. Hence it is responsibility of
managers to plan it in appropriate way which helps to achieve business aims and objectives.
With expansion of business, there are some advantages such as achieving economies of
scale, increase consumer base, etc. which helps in organisational growth and development. There
are some elements which has to be considered by managers such as culture, legal aspects, etc.
This helps in proper flow of work without interference of political party. At last it is analysed
that there are some issues while operating at international level such as competition in market,
change in consumer demand, etc. In order to deal with them, it is concluded that there are some
ways to deal with them such as proper planning, regular market analysis, etc. this helps to know
about competitors and taking actions according to accordingly.
With the help of secondary data theoretical knowledge about globalisation is achieved.
Globalisation is the process in which commercial activities are performed at globalise level.
There are some advantages as well as disadvantage while conducting business at international
level. For instance: while conducting business at global level, there is improvement in sales and
profits. Managers of Mercedes-Benz has to expand cost in market which is costly approach for
company. There are some aspects which has to be followed such as culture of specific country,
legal rules and regulation, foreign government policies, etc. With considering this it is easy to
perform activities which is significant for getting positive growth of organisation. This helps to
analyse that there is positive relationship between business growth and globalisation with regular
market analysis and taking feedback from consumers.
CHAPTER 6: REFLECTION AND RECOMMENDATIONS
REFLECTION
While conducting this research, I am able to understand concept of globalisation. This
helps me to understand techniques which has to be followed in order to get positive impact. I am
able to understand importance of globalisation for organisation in the form of improvement in
sales, revenue, etc.
Apart from this I am able to enhance my knowledge related to tools and techniques to be
followed while conducting research such as time scale, Gantt chart, research methodology, etc. I
am able to achieve aims and objectives because collected information is relevant and authentic.
This helps me to justify my points in recommendations and conclusions. In near future I am able
to perform research in more authentic and relevant manner.
22

RECOMMENDATIONS
There are some recommendations for Mercedes-Benz which helps them to out shine at
international market, these are discussed as under-
 Managers of Mercedes-Benz must hire legal advisor which provides them information
about rules and regulations which has to be followed and in case of change in legal
aspects, alterations in business operations can be done.
 Research and marketing department of Mercedes-Benz must work hard to get positive
results because there is difference in demand, cultural values, etc. of consumers per
change in geographical region.
 While expanding business at international level, managers must communicate with
workers which helps them to perform operations under innovative environment. Manager
must plan activities after considering all the resources this is relevant for creating
synchronisation in activities of workforce.
 Managers of Mercedes-Benz must analyse competitors policies which helps to achieve
competitive advantage and they are aware about changes which are taking place in
competitor's strategy.
CONCLUSION
From the above discussion, it is clear that globalisation refers to interrelation among
consumers, organisations and political parties, hence organisation has more scope for performing
its operations. Hence it is concluded that mangers of organisation has to alter their working
activities with regular market analysis. With the help of this research, information about tools
and techniques such as Gantt chart, time scale, etc. to be followed by researcher to get proper and
authentic outcome. While conducting this research, use of primary source and secondary source
is used. Questionnaire is the used to collect information as primary source, so it is easy to get
personal interaction with respondents to collect information.
23

24

REFERENCES
Books and Journals
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three countries. Nations and Nationalism. 18(3). pp.461-482.
Asongu, S. A. and De Moor, L., 2017. Financial globalisation dynamic thresholds for financial
development: evidence from Africa. The European Journal of Development Research.
29(1). pp.192-212.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education. In
Critical Essays in Music Education (pp. 113-128). Routledge.
Byram, M. and Parmenter, L. eds., 2012. The Common European Framework of Reference: The
globalisation of language education policy (Vol. 23). Multilingual matters.
Clarke, T., 2013. The advance of the MOOCs (massive open online courses) the impending
globalisation of business education?. Education+ Training. 55(4/5). pp.403-413.
Conversi, D., 2012. Irresponsible radicalisation: diasporas, globalisation and long-distance
nationalism in the digital age. Journal of Ethnic and Migration Studies. 38(9). pp.1357-
1379.
Doiz, A., Lasagabaster, D. and Sierra, J., 2013. Globalisation, internationalisation,
multilingualism and linguistic strains in higher education. Studies in higher education.
38(9). pp.1407-1421.\
Findlay, A. M. and et. al., 2012. World class? An investigation of globalisation, difference and
international student mobility. Transactions of the Institute of British Geographers.
37(1). pp.118-131.
Gale, N. K. and et. al., 2013. Using the framework method for the analysis of qualitative data in
multi-disciplinary health research. BMC medical research methodology.13(1). p.117.
Gardner, A., 2013. Thinking about Roman imperialism: postcolonialism, globalisation and
beyond?. Britannia. 44. pp.1-25.
Ivanov, S.H. and Webster, C., 2012. Tourism’s impact on growth: the role of globalisation.
Annals of Tourism Research. 41. pp.231-236.
Kollman, K., 2016. Same-sex unions: the globalisation of an idea. In The same-sex unions
revolution in western democracies. Manchester University Press.
Lane, P.R., 2013. Financial globalisation and the crisis. Open Economies Review. 24(3). pp.555-
580.
Mackenzie, J. and et. al., 2012. The value and limitations of participatory action research
methodology. Journal of hydrology. 474. pp.11-21.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Potrafke, N., 2015. The evidence on globalisation. The World Economy. 38(3). pp.509-552.
Robertson, R., 2012. Globalisation or glocalisation?. Journal of International
Communication.18(2). pp.191-208.
Rosière, S. and Jones, R., 2012. Teichopolitics: Re-considering globalisation through the role of
walls and fences. Geopolitics. 17(1). pp.217-234.
Vaioleti, T. M., 2016. Talanoa research methodology: A developing position on Pacific research.
Waikato Journal of Education. 12(1).
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Wahyuni, D., 2012. The research design maze: Understanding paradigms, cases, methods and
methodologies.
White, R., 2013. Globalisation and environmental harm. In Global Environmental Harm (pp. 21-
37). Willan.
Young, M., 2012. Education, globalisation and the ‘voice of knowledge’. In Educating for the
Knowledge Economy? (pp. 151-163). Routledge.
Online
Abner. B., 2015. 4 considerations before taking your business international. [Online]. Available
through: <https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2015/02/
considerations-for-taking-your-business-global.html>.
Brassett. J., 2018. 5 Smart Strategies to Help You Go Global With Your Brand. [Online].
Available through: <https://www.inc.com/joanna-brassett/5-smart-strategies-to-help-
you-go-global-with-your-brand.html>.
26

APPENDICES
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To examine the impact of globalisation on business success.” A case on
Mercedes-Benz.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To understand the concept of globalisation.
 To determine the factors which helps Mercedes-Benz in getting success in
international market.
 To analyse the relationship between globalisation and business success of Mercedes-
Benz.
 To recommend the strategies which leads globalisation to business success.
Research questions
 Do you understand the concept of globalisation?
 What are the factors which helps Mercedes-Benz in getting success in international
market?
 Which type of relationship lies between globalisation and business success of
27

Mercedes-Benz?
 What are the recommendations which leads globalisation to business success?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
This research is conducted on this topic because this helps to know impact of globalisation on
business growth. Hence researcher is able to understand about changes which is significant
for getting knowledge about factors which has to be considered. In order to analyse changes
in business operations to get positive outcome. Hence it helps to understand changes which is
relevant and significant to get positive return. This helps to understand about external market
changes which is relevant for improving innovative skill in researcher.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
 https://www.bizjournals.com/bizjournals/how-to/growth
strategies/2015/02/considerations-for-taking-your-business-global.html
This link has provided the data written by Brian Abner on the concept of Globalisation. It
gives evidences how this term helps a company like Mercedes-Benz in expanding its
business across the country. It emphasis on four main factors that are- culture, legal and
regulatory barriers, foreign government consideration and business case. Thus, it helps
researchers in gathering proper information to understand globalization.
 https://www.inc.com/joanna-brassett/5-smart-strategies-to-help-you-go-global-with-
your-brand.html
Through this link, researchers have identified some strategies through which Mercedez-
Benz can expand its business in international market. This would help in giving
recommendation for respective company for the same.
 https://smallbusiness.chron.com/globalization-affect-organizations-business-approach-
20077.html
It would aid researchers in analyzing how globalization affect business approach and
assist Mercedes-Benz to make changes in its policies and strategies accordingly for
globalizing the business.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of How long this
28

ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
There are different activities which has to be followed
while conducting research. It is important because with
the help of these activities, it is easy to perform activities
which in synchronise and appropriate manner. Activities to
conduct research is as under-
Introduction- This is the first step in research which
provides information about background, significance and
scope of conducting research.
Aims and objectives- After understanding introduction, ext
step is setting aims and objectives. This is the crucial step
because research is based on this section. Aims which has
to be achieved on completing of research is understood
here.
Literature review- Literature review provides introduction
about aims which are finalised. This is conducted to give
appropriate information to reader on the basis of authors.
Research methodology- Research methodology is the
process under which proper information about different
techniques such as data approach, data analysis, etc. are
discussed. With this it is clear which tool is used to
conduct research.
Collection of data- Collection of data refers to collect
primary data from respondents to give interpretation and
recommendations.
Analysis of data- Data is collected from secondary and
primary source, so interpretation is provided. This is
relevant for giving interpretation on collected data.
Conclusion and recommendations- After analysis of data,
conclusion and recommendations are provided to company
in order to overcome issues which organisation face
performing operations.
will take:
2 days
3 days
12 days
15 days
12 days
18 days
5 days
1 day
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Submission of final report- At last submission of report is
done.
Time scale is the technique which is used by researcher to
analyse time required to complete research. As there are
some activities to achieve aims and objectives and
complete research within specified time. So this divides
whole time in different activities time slot.
Milestone one: _________________
Target date (set by tutor): ____________________
30

Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Gantt chart is the pictorial representation of research activities against
its time slot. This helps to perform research in reliable and synchronise
manner. This helps to provide relevant information to team mates
regarding performance of research activities.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Quantitative data is used to perform this research because this is the method which provides
reason behind some specific observation. This research is conducted in ethical and reliable
manner because resources are appropriate and correct.
Research approach: Research approach refers to the method which is used to conduct
research which is relevant for getting positive outcome. There are two types of research
approach i.e. inductive and deductive. In this deductive approach is used which provides
31

complete and relevant information about research topic.
Research philosophy- Research philosophy refers to the tendency under which research
project is performed. As in this research, there is discussion about globalisation, so it is easy
with the help of pragmatist research philosophy to enhance appropriate knowledge about it.
Apart from this there are two more research philosophy i.e. interpretivist and positivist. But in
this research pragmatist is best because this provides knowledge about new aspects which is
important for getting positive return.
Research strategy- Research strategy refers to the process which has to be followed by
researcher in order to achieve research aims and objectives. With forming strategy, it helps to
perform research in appropriate and reliable manner. This research is conducted in order to
analyse research topic which helps to get aims and objectives of research.
Time horizon- Time is some of the crucial factor which researcher requires to conduct
research. There are different activities such as introduction, literature review, research
methodology, data analyse and interpretation, etc. which helps to get recommendations and
conclusions related to researcher topic. Time scale is the technique which is used to analyse
time required to conduct research. Hence it is easy for researcher to divide different activities
within slotted time.
Data collection methods: Data is collected from two sources i.e. primary and
secondary. Primary source is the method in which researcher collects data from respondents
i.e. employees, consumers. In this research, 50 employees are selected for the purpose of
collecting data. While secondary data is collected from online source, books, journals, etc.
This data provides general overview about research topic.
Sampling: Sampling is the method to selecting respondents to collect data on relevant
topic. There are two methods of sampling i.e. random and non- random sampling. In this
research random sampling is used. As per this method, there is equal possibilities of
individual of getting selected.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
32

sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
33

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To examine the impact of globalisation on business success.” A case on
Mercedes-Benz.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
34

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents are selected on the basis of random sampling. This is the method which is
used to collect data which is free from personal biasness.
Describe the processes you will use to inform participants about what
you are doing:
E- mail is the method which is used to inform respondents about research activities. This
method is relevant because respondents are also liable to give revert to researcher.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
In order to obtain consent official forms are used and this is in written form.
Studies involving questionnaires: will participants be given the option
of omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
35

Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher access and analyse personal data from respondents because they are responsible
to collect data.
During the research:
Researcher
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
36

Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.
37

Questionnaire
Questionnaire
Q1. Do you understand the concept of expansion of business at international level?
Yes
No
Q2. Does globalisation affect business success of Mercedes-Benz?
Yes
No
Q3. Which mode is best for Mercedes-Benz required to enter in new market?
Partnership/ Joint venture
Export/ Import
Franchise
Q4. Do marketing activities plays important role in operating business?
Yes
No
Q5. What are the resources required by managers of Mercedes-Benz in order to operate
successfully in international market?
Employees
Technology
Finance
All of the above
Q6. What are the advantages of expanding business at international level?
Economies of scale
Good consumer base
Increment in sales and revenues
Q7. What are the elements which helps Mercedes-Benz in getting success in international
market?
Culture
Legal and regulatory barriers
Foreign government consideration
Q8. What are the major challenges which managers of Mercedes-Benz face while
38