Impact of Globalisation on Corporate Structures of Multinational Companies

This presentation focuses on analyzing the impact of globalisation on the corporate structures of large multinational companies, with a specific study of LINDT CHOCOLATE. It aims to understand the growth of LINDT CHOCOLATE with globalisation, determine the changes in corporate structure, identify the challenges faced, and recommend ways to resolve them. The research methodology includes qualitative investigation and data analysis using thematic approach. The presentation concludes with recommendations for LINDT CHOCOLATE to create an effective multinational corporate structure.

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Research Methodology
• Data analysis and interpretations
• Recommendation
• References

Introduction
• Globalisation refers to the process under which there are less trade barriers in
selling and purchasing product and services from foreign country. There are
different trade policies such as octroi duty, foreign exchange rate, import export
duty, etc. which has to be followed for smooth running of business at
international level

Research Aim
Aim: “To analyse the impact of globalisation on the corporate structures of large
multinational companies and the major challenges they face.” A study of LINDT
CHOCOLATE.

Research Objectives
• To understand the impact on growth of LINDT CHOCOLATE with globalisation of
business.
• To determine the changes that takes place in corporate structure of LINDT
CHOCOLATE while dealing at international level.
• To ascertain the issues which arise while operating at globalise level of LINDT
CHOCOLATE.
• Recommend some ways to managers of LINDT CHOCOLATE through which
challenges at international level can be resolved.

Research Methodology
• There are specific methods in which investigation will be done i.e. qualitative
and quantitative investigation. In this investigation, qualitative investigation is
used.
• In order to make investigation relevant and specific, information is collected
through two methods: primary and secondary. In this investigation both the
methods are used.

DATA ANALYSIS AND INTERPRETATIONS
Data analysis is important section in research. This is the process of evaluating collected
data with the help of statistical tool for making proper decision to give relevant
outcome as recommendations and conclusion. Thematic approach is used for data
analysis under which themes are used to understand what is asked in question. This
makes respondent clear about questions asked in questionnaire

Theme 1: The concept of globalisation
Q1. Are you aware about the
concept of globalisation?
Frequency
a) Yes 45
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
5
Frequency

Theme 2: The globalisation affect corporate structure of
larger multinational organisation
Q2. In what manner does the
globalisation affect corporate
structure of larger multinational
organisation?
Frequency
a) Positive 30
b) Negative 10
c) Neutral 10
a) Positive b) Negative c) Neutral
0
5
10
15
20
25
30
30
10 10
Frequency

Theme 3: Impact does LINDT CHOCOLATE has
experienced after globalisation of business
Q3. What impact does LINDT
CHOCOLATE has experienced after
globalisation of business?
Frequency
a) Wider market access 20
b) Improvement in performance 20
c) Increase in customer reach 10 0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

Theme 4: Benefits of using corporate structure by an
organization
Q4. What are major benefits of using
corporate structure by an
organisation?
Frequenc
y
a) Systematic operations 25
b) Proper utilisation of resources 15
c) Wastage reduction 10
a) Systematic operations
b) Proper utilisation of resources
c) Wastage reduction
0
5
10
15
20
25
25
15
10 Frequency

Theme 5: The major issue that get arises in front of
LINDT CHOCOLATE while globalisation
Q5. Among the following which one
is the major issue that get arises in
front of LINDT CHOCOLATE while
globalisation?
Frequency
a) Employees step-back 20
b) Varying customer demand 20
c) Changes in business ethics 10
a) Employees step-back
b) Varying customer demand
c) Changes in business ethics
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

Recommendations
• The LINDT CHOCOLATE can perform market research over the new market in
order to determine the ethics followed in particular country, working styles,
policies required to be adopt. These all support in creating an effective corporate
structures fro operating multinational operations.
• For effective multinational corporate structure, LINDT CHOCOLATE can take
feedback from its employees regarding the things to be add on for an effective
corporate structure so that it get easily acceptable by the employees working
within the organisation.

Conclusion
From the above performed investigation it has been found that corporate structure is
consider as one of the most crucial part of an organisation that work toward
ensuring the effective flow of operations. This is because a corporate structure is
one that represent about the work to be performed and by whom it is to be
performed.

References
• Buckley, P. J. and Ghauri, P., 2015. The internalisation theory of the
multinational enterprise: A review of the progress of a research agenda after 30
years. In International Business Strategy (pp. 99-121). Routledge.
• Carayannis, E. G., Sindakis, S. and Walter, C., 2015. Business model innovation
as lever of organizational sustainability. The Journal of Technology
Transfer. 40(1). pp.85-104.