Research Project.

Research Project
(reducing gender discrimination )

Research Aim
“To investigate the ways for reducing gender discrimination in
the workplace of business organization”. A study on ASDA

Methods
Both primary and secondary method of data collection will be
implement in order to gather reliable and in-depth information so
that an investigator can easily take right decision at the end of the
study..

Find
Theme 1: Acknowledgement about gender
discrimination.
Q1) Do you have acknowledgement about gender discrimination? Frequency
a) Yes 40
b) No 10

Theme 2: Major importance of implementing
equality at working area of ASDA.
Q5) What is the major importance of implementing equality at working
area of ASDA?
Frequency
a) Improve employee engagement 30
b) Foster creative environments 10
c) Reduce employee turnover 10

Theme 3: Challenges that faced by ASDA at
the time of managing gender discrimination
at workplace.
Q6) What are the challenges that faced by ASDA at the time of managing
gender discrimination at workplace?
Frequency
a) Conflict among workers 15
b) Lack of employee involvement 20
c) Negative working environment 15

Recommendation
It has been recommended from the above discussed study that
promoting equality is important for company in eliminating
the issue of gender discrimination. This can be beneficial in
motivating workers to perform in a team and also
accomplishing their set targets in an allotted period of time. In
this regards, manager of the company needs to create equal
working environment and also ensure that all the male and
female workers get equal pay against their performance.

References
Knepper, M., 2018. When the shadow is the substance: Judge
gender and the outcomes of workplace sex discrimination
cases. Journal of Labor Economics. 36(3). pp.623-664.
Krishna, A., Kim, S. and Shim, K., 2018. Unpacking the effects
of alleged gender discrimination in the corporate workplace
on consumers’ affective responses and relational perceptions.
Communication Research. p.0093650218784483.

Thank You…