Influence of Technology on Travel and Tourism Sector

The assignment aims to identify the influence of technology in the travel and tourism sector, with a focus on Thomas Cook. It explores the latest technologies used in the industry, their growth, and positive and negative impacts on global tourism.

RESEARCH PROJECT
(Influence of technology in travel and tourism sector)

Table of Contents
TITLE..............................................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Research project outline...................................................................................................1
1.2 Factors contribute to selection of research project...........................................................2
1.3 Critical review..................................................................................................................3
1.4 Research project specification..........................................................................................4
1.5 Research plan....................................................................................................................5
TASK 2............................................................................................................................................7
2.1 Resources efficiency ........................................................................................................7
2.2 Research question.............................................................................................................8
2.3 Recording and collection of data....................................................................................10
TASK 3..........................................................................................................................................12
3.1 Research evaluation techniques......................................................................................12
Data Collection.....................................................................................................................13
Sampling...............................................................................................................................14
3.2 Interpretation..................................................................................................................15
3.3 Recommendation............................................................................................................23
TASK 4..........................................................................................................................................23
4.1 Presentation....................................................................................................................23
REFERENCES..............................................................................................................................24

TITLE
“Influence of technology in travel and tourism sector”
TASK 1
1.1 Research project outline
Tourism is the industry that contributes well in the economic development of the nation.
Statistical records shows that over a period of time this industry has supported in improving GDP
rate, employment opportunities and enhancing foreign reserves in the country. Technology plays
significant role in influencing operations of the industry. Use of internet has given opportunity to
the travellers to gather information about the destination, book travel tickets before going to
particular places (Filieri, Alguezaui and McLeay, 2015). Use of advance technologies assists the
tour operators in making effective communication with the visitors. That helps the firm in
attracting new visitors towards the location. Communication technologies are helping airline
industry to promotes various attraction points so that interest of consumers can be increased.
Reservation, easy payment options aid these firms in gaining more benefits. Technological
advancement have given c facility to the travellers to compare their tour packages with other tour
operators a before making final choice. Through internet they can get enormous information that
helps them in minimizing further complications. Mobile technology has changed the scenario of
travel and tourism sector completely (Impact of travel technology in travel and tourism industry,
2017). Tablet, computer, mobile phones allows users to track their locations and coordinate well
with the dealers. GPS tagging, emails, social networking sites have supported the travel and
tourism industry in gaining success.
Travel agents have got benefited by implementing these technologies because now they
are able to coordinate well with head offices and consumers as well. Cloud storage facilities
allow the agents in arranging trips for the travellers effectively (Xiang, Magnini and Fesenmaier,
2015). Implementation of advanced technologies are beneficial for the firm to enter into e-
commerce business sand expand operations across the world. On as implementation of these
technologies are costly task.
Present study will explain influence of technologies in travel and tourism sector. It will
discuss technologies that are used by the industry and its positive and negative impact on the
travel business.
Aim
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“To identify influence of technology in travel and tourism sector: A study on Thomas Cook”
Objectives
 To explain the latest technologies that are used in Travel and tourism sector and growth
of tourism industry.
 To determine how technology has changed global tourism To identify positive and negative impact of social media, mobile applications and internet
technologies on travel and tourism sector.
Research questions
 Explain the latest technologies that are used in Travel and tourism sector and growth of
tourism industry.
 How technology has changed global tourism?
 What are the positive and negative impact of social media, mobile applications and
internet technologies on travel and tourism sector?
1.2 Factors contribute to selection of research project
Researcher has to look upon the various elements that contribute in the selection of
research projects. These elements are explained as below: Data availability: It is considered as one of the major factor that have forced the
researcher to select the topic of influence of technology in travels and tourism sector. As
it is the topic on which many researchers have conducted their studies (Couture and et.al,
2015). Thus, adequacy of data is the major factor due to which individual has selected
this topic. Scholar can get information about technologies that are used by consumers,
travellers, travel agents and tour operators. Apart from this information regarding impact
of these techniques on travel industry. This can help the investigator in conducting the
research in effective manner. Interesting area: It is another major aspect that has forced the researcher to select this
subject. As researcher has worked with tour operators and have good experience about
this industry. Thus, it is an interesting area for the individual and this interest will help
the researcher in finding real facts about impact of technologies on travel industry. This
interest is supportive for the scholar and will help in preparing aim, objective and
addressing research problems (Zhao and et.al, 2015).
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 Feasible subject mater: It is another major component behind selection of the topic. This
study is quit feasible and on this topic individual can prepare a quality research paper.
1.3 Critical review
Technologies used in Travel and tourism sector
As per the view of Hernández-Méndez, Muñoz-Leiva and Sánchez-Fernández, (2015)
technology plays significant role in the business. It helps the firm in improving its operational
efficiency and raising company's performance as well. There are various technologies that are
used in the travel industry. One of the effective tools is mobile communication. In the recent
time people are using smart phones. They are using various applications that helps the firms in
making effective communication. Mobile apps are helpful in knowing each detail about travel,
its booking and book the tickets and tour packages easily. Chung and et.al, (2015) argued that
internet has become the major source of gathering information about nay object. In the modern
ear each person is taking support of interest in order to complete their task effectively. Most of
the tour companies are using internet in order to make effective communication with the
consumers. On other hand consumers are using internet in order to gather information about
various travel destination and companies that can offer them their required tor packages. On
interest they can compare their packages with others. This helps them in making sound decision
ad planning their travel. Internet has changed functioning of many travel and tourism
organization. Now with the help of internet people book their flight ticket online. Aviation
software such as Plane Finder, Flight Stats.com etc. are several software that aid in booking their
tickets online and keep track of their routes. Mobile technologies have increased competition in
market, now tour operators are booking tour packages for consumers on these mobile apps. This
application gives all detail to buyers about their flight, transactions point, routes etc. this
enhances interests of them and they plan for going on trip.
According to Okazaki and et.al, (2015) use of social media sites have become the
essential part of the business. Most of the companies are using social networking sites. This
helps in making effective communication with the consumers. By this way they become able to
know their needs and requirements. This is the way that helps the entity in providing quality
products to their consumers.
As per the view of social media marketing is considered as one of the most effective
marketing tool that supports in development of performance of business and promoting brand
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across the world. In the recent time people get information about tour packages on social
networking sites such as Facebook, Twitter etc. This has promoted E-tourism market and now
people are making their tour plan by getting details on social sites.
Benefits of using technologies for tourism business
Filieri, Alguezaui and McLeay, (2015) stated that technologies are helpful for the
business in raising their revenues to great extent. Travel firms are using social networking sites,
mobile applications in order to make effective communication with the consumers. This
supported the firms in attracting new buyers and influencing their mind. By this way people are
getting quality products that influence their mind to plan travel. As per the view of Xiang,
Magnini and Fesenmaier, (2015) implementing technologies enhances cost of the business unit.
Technologies get changed frequently thus, If companies implement new techniques every time
then it enhances their expenses thus, their profitability gets reduced.
According to Chung and et.al, (2015) technological advancement is helpful for the firm
in improving their products quality and services. This help the entity in identifying specific needs
of consumers and they can offer them same products and services.
Positive and negative impact of technologies
As per the view of Filieri, Alguezaui and McLeay, (2015) technologies influence the
entire process of tourism industry to great extent. It helps the travel agent to arrange trip for the
consumers. Mobile application have make agents able to coordinate with the branches
effectively. By this way they can make arrangement of entire trip for the travellers. This
enhances satisfaction of the consumers that helps the firms in raising their business revenues.
Xiang, Magnini and Fesenmaier, (2015) stated that technologies impact negative on the travel
and tourism industry. Online payments is the easiest ways for the travellers but increasing online
frauds impact on the brand image of the firms. If any consumers make online payment and if
individual gets any call that make fraud then individual do not believe on the firm as well.
1.4 Research project specification
Research methodology is the important part of research, it supports the researcher in
selecting appropriate method that can assist in addressing research problems. There are various
tools that are used in studies but individual is required to select appropriate tool that can be
suitable for the research and can give accurate results to the investigator. In the present study
individual will take support of interpretivism research philosophy (Jensen, 2013). As it is
4

qualitative research thus use of this philosophy ill be beneficial for the researcher. By this way
individual will be able to involve human being in the investigation in order to know how
technology influence their mind and its impact on travel industry. Furthermore, researcher will
involve descriptive research design. This is most suitable design. By this way individual will be
able to describe each element related with technologies and its impact significantly (Lee and
Jarvik, 2014).
Data will be collected from primary and secondary sources. Individual will use books,
journals, internet article in order to get secondary information about influence of technologies on
travel and tourism industry. Furthermore, researcher will use primary data collection sources.
Scholar will apply questionnaire technique, this will help the investigator in involving real facts
about the subject matter (Lee, 2014). This will help the scholar in finding accurate results about
the topic. Researcher will apply simple random sampling method in order to select samples in
the investigation. It would be most appropriate method because this will assist in gathering
details without bias. In addition, scholar will follow ethical aspect and will not involve any
unethical practice in the investigation (Nogueira and et.al, 2013).
1.5 Research plan
Researcher will start conducting research on 01/04/2018 , in first week individual will
select topic and will frame aim and objective. This activity will be completed on 06/04/2018. In
next week scholar will conduct literatures review this will be completed till 13/04/2018. research
methods selection will be done in third and fourth week from 14/04/2018 to 25/04/2018.
Proposal will be completed in 5th week on 02/05/2018. 6th and 7 week will be for data collection
and in 8th week researcher will record these details. In next week data analysis will be done and
then edition and final submission will be done.
Activit
ies
1th Week
1/04/201
8-
6/04/201
8
2nd Week
07/04/20
18-
13/04/20
18
3rd
Wee
k
14/0
4/20
18-
19/4/
2018
4th
Wee
k
20/0
4/20
18-
25/0
4/20
5th
Wee
k
26/0
4/20
18-
02/0
5/20
6th
Wee
k
06/0
5/20
18-
12/0
5/20
7th
Wee
k
13/0
5/20
18-
19/0
5/20
8th
Wee
k
20/0
5/20
18-
25/0
5/20
9th
Wee
k
26/0
5/20
18-
01/0
6/20
10th
Week
02/06/
2018-
07/06/
2018
5

18 18 18 16 18 18
Resear
ch
topic
selecti
on,
framin
g aim
and
objecti
ves
Review
literatu
res
Selecti
on of
resear
ch
method
s
Compl
etion
of
propos
al
Data
collecti
on
Record
6

ing of
data
Data
analysi
s
Concl
usion
and
recom
mendat
ions
Editing
and
final
submis
sion
TASK 2
2.1 Resources efficiency
Resources play significant role in the research, it supports researcher in conducting the
research in effective manner. If individual does not have adequate resources then individual may
get failed to complete study in effective manner. As present research is based on influence of
technology in travel and tourism sector for that scholar is required several resources, These are
explained as below:
 Human resource: It is essential resources, as researcher will involve human resources in
the investigation in order to gather more detail about influence of technology in travel
and tourism sector. Respondents will share their views with the scholar that will support
the investigator in developing in-depth understanding about the topic. If inaccurate
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number of human resources are involved in the study then it may create difficulty for the
researcher in finding accurate results about the subject matter.
 Technological resources: In order to complete the entire study in effective manner
researcher will require software, hardware any many other technical equipments. These
technologies will help in analysing the details in effective manner and storing the data
safely. By this way individual will be able to meet with the real objective of the research
project.
 Time resources: It is another most important resource, as individual will require sufficient
time so that accurate data about the topic can be gathered. If individual does not have
sufficient time then it may create issue in involving valid and authentic data which will
impact on the findings as well. With the help of adequate time resource researcher will be
able to complete this investigation in effective manner and would be able to get valid
results.
 Physical resources: It is the resource which supports scholar in minimizing hurdles and
carrying out investigation in effective manner.
All these resources are important to meet with the objective of the research, these have
strong relationship with the research aim. Adequate resources assist researcher in gathering
accurate data and analysing these details in effective manner so that overall objective of the
investigation can be accomplished.
2.2 Research question
In order to complete the present study researcher will use primary data collection sources.
In the primary data collection scholar will apply questionnaire technique. This will help in
finding accurate details about influence of technology in travel and tourism sector.
Questionnaire
Name
Age
Gender
Since how long you are working in Thomas Cook?
 Less than one year
 Between 2-3 years
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 Between 3-5 years
 More than 5 years
Do you think that implementing new technologies in business is important?
 Very significantly
 Significant
 Somewhat significantly
 Not so significant
Does Thomas cooks applies the latest technologies in workplace?
 Yes
 No
Do you agree that technologies influence travel and tourism sector?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
What is the main advantage of using technologies in travels and tourism sector?
 Service quality improvements
 Enhance customer satisfaction
 Reduce operational cost
 New market expansion opportunity
What are the major technologies that are used by Thomas Cook?
 Internet
 Mobile Applications
 Online booking services
 Others
Does technologies have improved efficiency level of Thomas Cook?
 Yes
 No
Do you agree that internet supports the firm in attracting new consumers?
 Strongly agree
 Agree
9

 Disagree
 Strongly disagree
Does profit of Thomas cook can be enhanced by implementing the latest technologies?
 Yes
 No
What is negative impact of implementation of these technologies?
 High cost
 Lack of skill of employees
 Frequently changing technologies
 Others
What are the ways through which negative impact can be minimized and positive impact can be
strengthen?
 Use of internet
 Online reservation services
 Social networking sites for effective communication
2.3 Recording and collection of data
Theme 1: Time length of working in Thomas Cook.
Less than one year 2
Between 2-3 years 6
Between 3-5 years 3
More than 5 years 4
Theme 2: Implementing new technologies in business is important
Very significantly 8
Significant 4
Somewhat significantly 2
Not so significant 1
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Theme 3: Thomas cooks applies the latest technologies in workplace
Yes 13
No 2
Theme 4: Technologies influence travel and tourism sector
Strongly agree 8
Agree 5
Disagree 2
Strongly disagree 0
Theme 5: Main advantage of using technologies in travels and tourism sector
Service quality improvements 5
Enhance customer satisfaction 6
Reduce operational cost 3
New market expansion opportunity 1
Theme 6: Major technologies that are used by Thomas Cook
Internet 8
Mobile Applications 4
Online booking services 3
Others 0
Theme 7: Technologies have improved efficiency level of Thomas Cook
Yes 10
No 5
Theme 8: Internet supports the firm in attracting new consumers
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Strongly agree 8
Agree 4
Disagree 2
Strongly disagree 1
Theme 9: Profit of Thomas cook can be enhanced by implementing the latest technologies
Yes 12
No 3
Theme 10: Negative impact of implementation of these technologies
High cost 6
Lack of skill of employees 5
Frequently changing technologies 3
Others 1
Theme 11: Ways through which negative impact can be minimized and positive impact can be
strengthen
Use of internet 6
Online reservation services 4
Social networking sites for effective
communication
5
TASK 3
3.1 Research evaluation techniques
Research methodologies
Research methodology is the tool that assist researcher in conducting an investigation in
effective manner by taking support of various tools and techniques (Bryman and Bell, 2015).
12

Research philosophies
It is the method that describes the way of collecting information about topic. There are
two major types of philosophies: interpretivism and positivism. Both these have unique
characteristics and are applied in different types of research project. Positivism is the method
which is applied in quantitative type of project on other hand interpretivism method is used in
qualitative type of research projects. In the present study on influence of technology on travel
and tourism sector researcher has applied interpretivism method (Edwards and et.al., 2016). This
has supported in gathering all details about technologies that are used in this industry and its
impact on the business.
Research approach
It is the method that explains the entire nature of research. There are two main methods:
inductive and deductive. In the inductive research approach scholar takes support of theories and
models in order to gather information about the topic (Ho, 2014). In this tool individual involve
human being those who can give accurate answers about research question. On other hand
deductive is another type of method which is used in quantitative type of projects. In this
researcher has to formulate hypotheses and on the bases of these hypotheses entire study is being
conducted. In the current research project on influence of technology on travel and tourism
sector researcher has used inductive approach. This has supported in gathering in-depth
understanding about technologies and their impact on business (Janghorban, Roudsari and
Taghipour, 2014).
Research design
It is the strategy that define outline of the research. There are various kinds of designs
such as descriptive, exploratory, experimental etc. All these support in conducting the research in
effective manner. In the present research project scholar has used descriptive research design
(Rensen and et.al., 2017). This helps in describing the each element about technologies and its
influence on travel and tourism sector. By this way individual become able to address research
question.
13

Data Collection
Data collection is most important part of the dissertation and research project. In the
absence of quality details individual can not be able to address the research question. There are
two main type of data collection methods: primary and secondary. Primary data collection
sources are such tools in which scholar gathers information by own (Bryman and Bell, 2015).
These details are fresh information and never been used earlier in any project. On other hand
Secondary data sources are the tools in which scholar use already available data in order to find
in-depth detail about the topic. Both these sources are used in the research project. In the present
study scholar has applied both these methods. This has supported in developing understanding
about the topic and answering research question. In the secondary data collection sources scholar
has used books, journals, internet articles those have been prepared by other researchers on the
same topic. On other hand in the primary sources individual has applied questionnaire method.
This has supported in gathering answers of research question that has helped the researcher in
finding accurate answers (Janghorban, Roudsari and Taghipour, 2014). In the present study
researcher has used primary and secondary both these sources. These sources have supported din
gathering more information about the influence of technology in travel and tourism sector.
Researcher has used primary data collection source. Individual has applied questionnaire
technique in order to gather data. This has helped individual in gaining insight detail about
influence of technology on tourism industry.
Sampling
It is the major tool that assist in involving right number of people into the investigation so
that accurate details can be gathered about the topic. There are two main types of sampling
methods: probability and non probability. Both these are applied in different nature of research
projects, In the present study researcher has applied random sampling technique. This has helped
the researcher in involving those people those who can give answerers about technologies.
Researcher has selected people randomly (Edwards and et.al., 2016). The main benefit of
random sampling is that this helps in gaining answers without bias. Researcher has selected 15
employees of Thomas cook as respondents ion order to gather in-depth detail about impact of
technology on tourism industry. They are working in company since longer duration thus, they
are able to giver good detail about how technologies have changed scenario of market.
Data Analyses
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It is the most important tool that helps in analysing all details. There are two main
techniques of analysing the data. In the qualitative research project researcher uses thematic
analysis tool. That helps in analysing details and presenting it in effective manner. On other hand
in the quantitative type of research project scholar uses SPSS tools. In the present study
researcher has applied thematic analyses methods (Bryman and Bell, 2015). By using graphs and
charts entire details have been presented in effective manner. That has supported in drawing a
valid conclusion.
Ethical consideration
In order to complete this research project, scholar has applied ethical aspects effectively.
Individual has sent consent form to the respondents and taken their consent before taking
interview of them. Furthermore, scholar has not copied any material from any website.
Individual has written it in own language (Ho, 2014).
3.2 Interpretation
Theme 1: Time length of working in Thomas Cook.
Interpretation: From the above data it is found that 6 out of 15 respondents have viewed that they
are working in organization between n2-3 years. On other hand 3 out of 15 answerers have
replied that they are working in organization since 3 years. Whereas 4 out of 15 participants have
replied they are working in the Thomas cook since more than 5 years. From the details it can be
interpreted that maximum people are working in the Thomas cook from 2-3 years. They have
15

long experience of working and are able to provide good detail about impact of technology on
Thomas cook.
Theme 2: Implementing new technologies in business is important
Interpretation: When researcher has asked question about importance of technology then 8
respondents have viewed that implementing new technologies are very important for the growth
of business. On other hand 4 out of 15 answers have replied that it is significant for business.
Whereas 2 out of 15 answers have said that it is somewhat significant for the business. From the
above data it can be interpreted that by implementing new technology company can enhance its
profitability and can improve its operational efficiency. It is very important for the new business
that assist in the development of the nation.
Theme 3: Thomas cooks applies the latest technologies in workplace
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Interpretation: When researcher has raised question about technologies adopted by Thomas cook
then 13 out of 15 answerers have replied that yes it implements latest technology in workplace.
On other hand 2 out of 15 participants have replied that no company does not implement
technologies. From the above details it can be interpreted that cited firm conduct market research
and know about the new technologies. It implements these techniques in workplace so that
company can gain competitive advantage and can sustain in the market for longer duration.
These new technology impact on the business unit.
Theme 4: Technologies influence travel and tourism sector
Interpretation: when researcher has asked about influence of technology on tourism sector then 8
out of 15 answerers have replied that they are strongly agreed that technology can influence the
17

entire industry to great extent. On other hand 5 out of 15 participants have said that they are
agreed with the point that it can influence tourism industry. From the above data it can be
concluded that technology plays significant role in the business. By this way companies can
improve their profitability and can provide high quality services to consumers. That assist in the
growth of entire industry to great extent.
Theme 5: Main advantage of using technologies in travels and tourism sector
Interpretation: When researcher has raised question about advantage of using new technologies
in the workplace then 5 out of 15 answerers have replied that technologies help the company in
improving service quality of the business. On other hand 6 out of 15 have replied that it supports
in increasing satisfaction level of customers. Whereas 3 out of 15 have said that it assists in
reducing operational cost of the firm. 1 out of 15 participants have said that it supports in
expansion of the organization. From the above data it can be interpreted that new technologies
like mobile application, internet support the firm in making effective communication with
clients. By this way it can identify needs of consumers. By this way company can be able to
provide products and services that can meet with their needs. It helps the firm in raising its
revenues. Thus, technological implementation is beneficial for the organization.
Theme 6: Major technologies that are used by Thomas Cook
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Interpretation: When researcher has asked about technology that is used by the Thomas cook in
its workplace then 8 out of 15 respondents have replied that it uses internet. This internet helps
the firm in circulating its products and services information across the world. 4 out of 15
answerers have replied that company is applying mobile application technology. Consumers can
get detail about its tour packages and accommodation facilities by using these applications/ This
mobile application assist the business unit in raising awareness of people about brand. On other
hand 3 out of 15 answerers have said that online booking is the major technology that is applied
in the workplace. Company gives benefit to the consumers to book their tickets online By this
way individual d not have to spend much time in booking ticket. They get online booking
facilities which save their time and money as well. From the above data it can be interpreted that
Thomas Cook is the international brand that take support of internet and mobile application t
helps the firm in providing immediate services to the consumers and resolving their issues soon.
By this way consumers feel happy and they take its services for longer duration.
Theme 7: Technologies have improved efficiency level of Thomas Cook
19

Interpretation: From the above data it is analysed that 10 out of 15 answerers have replied that
technologies have improved efficiency level of Thomas cook. On other hand 5 out of 15
participants have replied that no these technologies have not improved operational efficiency of
the business. From the above details it can be interpreted tat Thomas cook is applying advance
technologies that help the firm in minimizing wastage and utilizing resources effectively. This
assist the firm in raising its efficiency level and increasing profit of the organization to great
extent.
Theme 8: Internet supports the firm in attracting new consumers
Interpretation: From the above data it is analysed that 8 out of 15 participants have viewed that
they are strongly agreed that internet helps the firm in attracting new consumers. On other hand 4
20

out of 15 have replied that they are agreed that internet assist in attracting new buyers. Whereas 2
out of 15 respondents are disagreed with the point that internet gain attention of audience. From
the above detail it can be interpreted that internet helps in making connection with mass
audience. By this way firm can attract more buyers and can make them aware with the products
and services of business. It assists in making people loyal towards the brand and nuancing its
profitability.
Theme 9: Profit of Thomas cook can be enhanced by implementing the latest technologies
Interpretation: From the above data it is analysed that 12 out of 15 participants have viewed that
Thomas cook profit has been increased by implementing latest technologies at the workplace. On
other hand 3 out of 15 answerers have replied that no its profit has not increased. From the above
detail it can be interpreted that Thomas cook has got benefit by implementing latest technologies
in the workplace. It has supported the business unit in attracting more buyers and making people
aware with its products and services. By this way more people are taking interest in its services.
That Assist the entity in increasing its productivity and profitability to great extent. That has
supported the entity in sustaining into the market for longer duration.
Theme 10: Negative impact of implementation of these technologies
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Interpretation: When researcher has asked about negative impact of technologies then 6 out of 15
answerers have replied that technologies increase cost of the firm to great extent. Company has
to invest huge amount for implementing new technologies. On other hand 5 out of 15
participants have replied that lack of skill is the major issue because people can not have
knowledge about all technologies. That creates pressure of them and they fail to perform their
work effectively. On other hand 3 out of 15 answerers have said that frequently changing
technologies increasing operational errors because [people fail to understand the operational
areas of these techniques. From the above detail it can be interpreted that technologies enhance
cost of the business thus, it is essential to implement these technologies carefully.
22

Theme 11: Ways through which negative impact can be minimized and positive impact can be
strengthen
Interpretation: From the above data it is found that 6 out of 15 answerers have replied that
technologies or internet gives strength to the business and help in minimizing weak point of
business. On other hand 5 out of 15 answerers have said that social networking sits helps in
minimise effective communication with consumers by this way overall profit of the firm can get
enhanced.
3.3 Recommendation
Thomas cook should use social networking sites. It will help in raising communication with
consumers by this way entity will be able to know about needs of consumers and will be able to
provide them effective services as per their requirements. It will raise satisfaction level of them
and they will be positive towards the brand. Thomas cook should provide online reservation
services more efficiently. If any person is cancelling booking then company should give
information about this activity immediately. This will help in increasing number of consumers of
the firm and it will be able to get more profit.
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TASK 4
4.1 Presentation
24
“Influence of technology in travel and tourism sector”
Aim
“To identify influence of technology in
travel and tourism sector: A study on
Thomas Cook”
Objectives
 To explain the latest technologies
that are used in Travel and tourism
sector and growth of tourism
industry.
 To determine how technology has
changed global tourism
 To identify positive and negative
impact of social media, mobile
applications and internet
technologies on travel and tourism
sector.
Implementing new technologies in
business is important
From the above data it can be
interpreted that by implementing
new technology company can
enhance its profitability and can
improve its operational efficiency. It
is very important for the new
business that assist in the
development of the nation.
Technologies influence travel and tourism
sector
. From the above data it can be concluded
that technology plays significant role in the
business. By this way companies can
improve their profitability and can provide
high quality services to consumers. That
assists in the growth of entire industry to
great extent.
Main advantage of using technologies in travels and
tourism sector
From the above data it can be interpreted that new
technologies like mobile application, internet support the
firm in making effective communication with clients. By
this way it can identify needs of consumers. By this way
company can be able to provide products and services that
can meet with their needs. It helps the firm in raising its
revenues. Thus, technological implementation is beneficial
for the organization.
Negative impact of implementation of these technologies
From the above detail it can be interpreted that technologies
enhance cost of the business thus, it is essential to implement
these technologies carefully.
Recommendation
Thomas cook should use social networking sites. It will help in
raising communication with consumers by this way entity will be able to
know about needs of consumers and will be able to provide them
effective services as per their requirements. It will raise satisfaction level
of them and they will be positive towards the brand. Thomas cook
should provide online reservation services more efficiently.

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