Impact of Internet Technology on Travel and Tourism Sector
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Added on 2020-06-04
Impact of Internet Technology on Travel and Tourism Sector
Added on 2020-06-04
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Research Project – Impact ofInternet Technology on Travel andTourism sector
Table of ContentsTitle : Impact of Internet technology on Travel and Tourism – A study on Thomas Cook............3TASK 1............................................................................................................................................31.1.Formulate and record possible research project outline specifications............................31.2 Factors that add to the procedure of research study ........................................................41.3 Critical review of major references .................................................................................41.4 Research project specification .........................................................................................61.5 Plan and procedure for the agreed research specification ...............................................8Task 2 ..............................................................................................................................................82.1 Matching resource to research questions .........................................................................82.2 Undertaking research examination with concurred determination ................................102.3 Recording and collecting relevant data .........................................................................12Task 3.............................................................................................................................................143.1 Research evaluation methods.........................................................................................143.2 Interpretation .................................................................................................................153.3 Recommendation and future consideration ...................................................................22Task 4.............................................................................................................................................234.1 Poster presentation..........................................................................................................23REFERENCES .............................................................................................................................24
Title : Impact of Internet technology on Travel and Tourism – A study onThomas CookTechnology is the fastest developing element in today's world, specially internettechnology. Nowadays each and every individual is utilising internet technology in their day today activities, the evolution of various new and innovative gadgets provide easy access tointernet and help people to effectively utilise it in order to get information, knowledge or dataregarding any topic. The internet technology also plays a vital role in travel and tourism industry,Internet helps customers as well as organisations to interact or communicate with each othereasily for sharing views, feedback or ideas related to tourism industry. The following researchproject will focus on identifying the various impact of technology such as Internet technology onthe performance of travel and tourism industry. In order to make it simple Thomas Cook, atourism company is taken into consideration. TASK 11.1.Formulate and record possible research project outline specificationsAim – “To study and understand the influence of technology on consumer decision making inTravel and Tourism Sector : a study on Thomas Cook” Objective : To understand the terminology of internet technologyTo examine several tools that aid in facilitating customers in Travel and tourism sectorTo assess the significance of Internet platforms in influencing customers decision withinTravel and tourism sectorTo analyse the effect of Internet technology on the purchasing decision of customerswithin travel and tourism sector Resource implication In the current study, the investigator will utilise various resources for competing theentire research effectively. For the momentum contemplate, the researcher will utilize a fewresources to finish the entire examination. By utilizing constrained accessibility of the assets, itwill turn out to be difficult for the researcher to complete the investigation. To beat theaccompanying asset Recommendations, Activity Based Costing technique will take after so thataccording to the significance of the movement of the arrangement, the assets will be designated.
While, whole research will complete inside the little time term and this suggestion will influencethe ultimate result of the work. With a specific end goal to limit this, the agent will receive Ganttoutline method. In this, a particular time length will designate to each examination occasion soentire work can finished inside the restricted time span. Then again, a portion of the optionalassets won't be obtained by the researcher while information gathering. To manage thissuggestion, researcher will take earlier endorsement and participation for the entrance theinformation(Min and Ping, 2017).1.2 Factors that add to the procedure of research study At the season of choice of proposed venture, there have a few elements givencommitment. Initial one has subject of intrigue where the investigator has associated with thisfrom long time(Bau,2015). With the assistance of this, the researcher has simply needed todecide how the administration quality has influenced consumer loyalty level. Therefore, greatinformation of the subject has one reason that impact the specialists to choose the proposedresearch topic. Along these lines, to utilize that learning in viable, it has chosen to bear on theexploration. These are the two main considerations that add to the procedure of research study.1.3 Critical review of major references The Internet technology is a highly affecting factor in the business environment thatinfluences overall functioning and performance of an organisation. The use of internettechnology is highly day by day all over the world. Technology is developing with a high rateand people are adopting it effectively. The internet technology assist a customer to buy andconsumer various products or services offered by a wide range of organisation online. Forexample – Online shopping, Payment, Ordering online food, booking tickets etc. The Travel andtourism industry is getting affected by Internet technology both positively and negatively.Tourists have started planning and booking their holidays online through internet this haveincreased the sales of tourism industry but has also negatively affected the sales of retail travelagents. Huang and et.al, (2016) said that Technology assumes vital part in the friendliness andtourism ventures. The two clients and organizations can profit by propels in correspondence,reservations and visitor administrations frameworks. Technology permits non-stopcorrespondence and streamlines the visitor encounter, from reservation to checkout. There aredifferent courses through which the administration of the associations can executes theTechnology in their everyday business activities. Neuhofer and et.al, (2014) articulates that
Technology extraordinarily impacts on the tourism and in addition different segments associatedto the tourism. These parts incorporate transportation, correspondence visits among differentdivisions. The utilization of innovations has been upgraded throughout the years remarkably togive selective administrations all over the globe. In the current past when Technology wasinfrequently utilized as a part of the tourism area, most administrations were of exceptionallylow quality and similarly inconsistent. Customer decision – Customer decision is a term used in the marketing function of anorganisation. Customer decision refers to the choice of people to buy or not to buy aparticular product or service in a market place. There are various factors which caninfluence the customer decisions such as price, quality, place, etc. The internettechnology is another factor that has an impact on customer decision. There are a lot ofreasons which attract or negatively affect the purchasing decision of people or customers.Internet technology helps people in easy travelling. People can easily access variousservices or products offered by travel and tourism organisations such as The ThomasCook(Bau,2015) The internet technology brought many innovative methods or elementsin tourism industry such as online bookings. People nowadays use internet technology toaccess various services and products offered by the tourism organisation. Booking ticketsonline is one of the most popular activities in the tourism industry in present world.Various tools aids in facilitating customers in tourism industry – There are varioustools which help in facilitating the customers using travel and tourism services. Thesetools are beneficial for both; tourism organisations and customers. The various tools oninternet technology are described as below: Facebook: Facebook is an informal communication site for the distinctive individualhowever now it is additionally utilized by the organization It is the most well-knowninstrument which is utilized as a part of stay in contact with the companions and refreshdifferent occasions and different things. Tourism industry are presently utilizingFacebook by influencing a group with its buyers and dependably to refresh the newoffers, occasions and so on. It takes no additional charge from the associations to set up aFacebook page of tourism business. Individuals can join the Facebook pages of differenttravel and tourism associations by hitting a like catch. .
Twitter: Twitter is characterized as a miniaturized scale blogging. In this web-basedsocial networking advertising web page, customer of Twitter send a few Tweets which ismuch the same as a content informing in 140 characters. This media can be utilized bytourism industry to advance their administration. In this media, tourism associations canutilize this simply like Facebook. This is additionally a route by which organizations canwithout much of a stretch keep in contact with its customers. YouTube: By making a little recording of regard organizations of tourism industry, firmscan without much of a stretch pull in the customers and effectively showcase theiradministrations in the objective gathering of individuals. Using YouTube tourismoperators provides a demo to their customers which can be accessed by them easily anddecide to choose their travel partner or trip. Online travel audit destinations: In this strategy, tourism industry associations can postdifferent surveys which are giving by the traveller on the diverse sites. It is a fantasticmethod to advance the business and get the considerations of the general population.Online booking websites and Status – There are various types of websites developed bytourism service providers or organisation which are used by customers to book onlinetickets, tours packages, etc. Internet technology also help customers to check the currentstatus of their accommodation facilities, transportation facility, etc. Provided by tourismoperator or service provider. Significance of internet technology or Internet platforms on the customer’s decisions– The internet or Internet platform influences decisions of customers by offeringeffective, attractive and easy services or facilities related to tourism industry. People getsattracted to various services offered by tourism operators, attractive packages, designs,videos, images are presented to the customers which plays a major role in influencingtheir decisions. Websites and online portals uses various marketing techniques to attractcustomers. Effect of Internet technology – Internet technology or the internet has played a majorrole in the development and growth of tourism industry. Easy access to services, easyinteraction and effective presentation of tourism packages, discounts, promotions andvisibility have a great effect of the purchasing decisions of customers. In addition to this,tourism operators can easily identify current needs and demands of their customers with
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