Research Project

PowerPoint Presentation

This presentation analyzes the impact of digital marketing in SME’s in the retail sector, with a case study on Ocado. It evaluates the use of various digital tools in different departments, the importance of digital technology in business, the implementation methods, and how digital technology affects Ocado's business. The presentation also includes recommendations for Ocado to use and implement digital tools more efficiently.

Impact of Digital Marketing in SME’s in Retail Sector: A Case Study on Ocado

Presentation

This presentation explores the increasing trend of incorporating social media marketing in the hospitality industry, with a specific focus on Rosewood Hotel in London. It discusses the concept of social media marketing, analyzes its integration in Rosewood Hotel, identifies the challenges in adopting social media marketing, and recommends appropriate solutions. The presentation also highlights the benefits and effectiveness of social media marketing in promoting desired culture and reaching new customers.

Marketing

Data Science and Big Data

Increasing Trend of Social Media Marketing in the Hospitality Industry: A Study on Rosewood Hotel, London

This presentation explores the positive impact of globalisation on marketing and human resource function within organisations, with a focus on Unilever. It examines the ethical, economic, and cultural considerations and outlines strategies to manage these changes. The research methodology includes qualitative research and primary data collection from 30 HR and marketing managers of Unilever.

Positive, Ethical, Economic and Cultural Impact of Globalisation on Marketing and HR Function

Please feel free to choose a company with the subject ''quality management and its effect on productivity'' or ''investigating how customer relationship management can be used to improve customer loyalty''. Please include tables,pie charts and also introduction and cover page.Please include a brief questionnaire.

Research Project

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Research Project

Impact of Digital Marketing in SME’s in Retail Sector: A Case Study on Ocado

Increasing Trend of Social Media Marketing in the Hospitality Industry: A Study on Rosewood Hotel, London

Positive, Ethical, Economic and Cultural Impact of Globalisation on Marketing and HR Function

Research Project

Unit 8 - Research Project

Research Project

End of preview

Research Projectlg...

Impact of Digital Marketing in SME’s in Retail Sector: A Case Study on Ocadolg...

Increasing Trend of Social Media Marketing in the Hospitality Industry: A Study on Rosewood Hotel, Londonlg...

Positive, Ethical, Economic and Cultural Impact of Globalisation on Marketing and HR Functionlg...

Research Projectlg...

Unit 8 - Research Projectlg...

Research Project

Impact of Digital Marketing in SME’s in Retail Sector: A Case Study on Ocado

Increasing Trend of Social Media Marketing in the Hospitality Industry: A Study on Rosewood Hotel, London

Positive, Ethical, Economic and Cultural Impact of Globalisation on Marketing and HR Function

Research Project

Unit 8 - Research Project